It’s Not Too Late to Add Text Messaging to Your Marketing Strategy

Customers are showing a growing acceptance of text messaging by businesses

Businesses See a Sales Lift with Texting

Many companies are converting leads to sales with SMS outreach

The Best Software, Solutions, and Leaders: The 2019 CRM Market Awards

The Best CRM Software and Solutions: The 2019 CRM Market Leader Awards

Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market

An Introduction to Sentiment Analysis, the Next Great Customer Experience Tool

This technology can help classify customers' moods based on their reaction, reviews, or other input, enabling you to make the adjustments that will keep your customers happy and coming back.

4 Ways Mobile Technology Is Enhancing the Travel Experience

The desire for friction-free travel experiences are leading to innovative options for flyers, allowing them to manage their experiences almost entirely from their mobile devices.

Customer Data 101 for Travel Organizations

Understanding customer data is a travel company's most powerful tool, but too many are not using available data to their maximum advantage.

What You Need to Know to Win Back Lapsed Customers

They are your lowest-hanging fruit and the segment of guests most likely to help drive incremental revenue. But how do you identify when a customer has actually lapsed?

Speech Recognition Is Not Speech Understanding

Companies and contact centers strive to communicate with customers across countries and languages, but are their efforts getting lost in [machine] translation?

Yes, Companies Can Influence Customer Emotion

How experiences make customers feel is crucial. Ignore that at your own peril.

Conversational AI Should Speak Plainly and Carry a Big Meaning

Highly technical or lawyerly utterances should be eschewed—in other words, lose the jargon

SMBs See Strength in Intimacy

Context relevancy transforms interactions into experience.