Understanding customer data is a travel company's most powerful tool, but too many are not using available data to their maximum advantage.
They are your lowest-hanging fruit and the segment of guests most likely to help drive incremental revenue. But how do you identify when a customer has actually lapsed?
Your frequent guests will always join. But to really see your loyalty program pay dividends, make it irresistible to the guests who visit the least.
Timing and relevancy are key to sales conversions.