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SMB and Mid-Market CRM

Adoption of Customer Relationship Management (CRM) technology is essential to small and medium-sized businesses. Over time, more platforms and resources have become available to organizations of all sizes. Get in-depth analysis and advice and learn more about CRM for small and mid-sized businesses from CRM Magazine.

Features

The CRM Top 100 Companies in Customer Service, Marketing, and Sales

Companies Find Gold in Identity Resolution

Advanced solutions can now sift through customer data from many sources to create a single ‘golden record'

Extraprise CRM: Extending Systems Outside the Four Walls

Companies are opening their CRM systems to partners, vendors, suppliers, and customers with new digital twin technology

Six Top Innovating Customer Service Companies for 2019: The CRM Service Rising Stars Awards

These vendors provide the products, services, and integrations that add up to innovation

ViewPoints

4 Boxes to Check With Your New CRM Purchase

A CRM system is only valuable if your team actually uses it. Here's what to look for.

Turn Your CRM into the Tool Your Sellers Need

Today's CRM systems capture details that relate to—and create incentives around—the underlying key factor that drives better sales results: seller behavior.

4 Things Sales Managers Need From a CRM System

The right CRM solution can save you time and money, but it can also get in the way and end up being a hindrance to your ability to successfully manage people.

4 Reasons Why Contact Centers Need a Strong CRM Strategy

By funneling all customer information into a rich database, companies can simplify interactions—both for the people they serve and the ones they employ.

Columns

Put Customer Insights at the Center of Business Transformation

Digital transformation initiatives are still giving customers short shrift

5 Building Blocks for Digital Transformation

Keeping up in these areas lowers your company's risk of being disrupted

Analytical Advances Unlock the ‘How’ of Selling

Sales reps know what they need to do, but how to do it is a moving target

Small Businesses, Take Note: AI Is Ready for Prime Time

It's not just for big enterprises anymore. Even mom-and-pop shops can use AI to optimize sales

Buyer's Guide Partners