-->
SMB and Mid-Market CRM

Adoption of Customer Relationship Management (CRM) technology is essential to small and medium-sized businesses. Over time, more platforms and resources have become available to organizations of all sizes. Get in-depth analysis and advice and learn more about CRM for small and mid-sized businesses from CRM Magazine.

Features

Friction Mapping Moves to CRM to Spot Customer Pain Points

Customer journey technology evolves to home in on customer service breakdowns.

Dynamic Content Delivery Fuels the Ultimate Hyper-Personalization

Content is still king, but only when it meets the right customer at the right time and place.

QR Codes Failed Because the Ask Was Bigger Than the Reward. That’s Changing

After many false starts, QR codes have finally found their footing, but marketers need to treat the post-scan experience as seriously as the code itself.

The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2026 CRM Top 100

CRM magazine presents its eighth annual rundown of the leading companies and hottest trends in customer relationship management.

ViewPoints

Make Your CRM the First Compliance Checkpoint 

Automated, embedded compliance screening lets deals move at the pace they already do, without the blind spots.

The Real ROI of Agentic CX

Here's what should work beyond the hype.

Beyond Speed-to-Lead: How AI Improves Lead Quality for More Conversions

AI chatbots provide more than just rapid responses; they also ensure high-quality, consistent, and compliant CRM data that ultimately drives higher conversion rates.

A Martech Dilemma: Composability vs. Consolidation

This is a battle with no clear battle lines.

Columns

The CX Leader’s Guide to 2027 Budget Planning: Invest to Scale Your AI Foundation

Build AI-powered CX systems that turn signals into consistent action.

7 Agentic AI Lessons We've Learned

Map out your processes and journeys now.

Redesigning the Frontline Sales Manager Role for the AI Era

Sales managers should be the connective tissue between leadership and sellers.

AI Propels KM to Center Stage

Knowledge management is no longer confined to contact centers or tech support.

Buyer's Guide Partners