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SMB and Mid-Market CRM

Adoption of Customer Relationship Management (CRM) technology is essential to small and medium-sized businesses. Over time, more platforms and resources have become available to organizations of all sizes. Get in-depth analysis and advice and learn more about CRM for small and mid-sized businesses from CRM Magazine.

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Equipping the Gen Z Employee

What the newest employees want from the CRM systems their bosses insist they use.

Erik J. Martin // 01 Oct 2024

The Best CRM Software, Solutions, and Innovators: The 2024 CRM Industry Awards

Our 23rd annual awards recognize the vendors and innovators that shone the brightest in the past year.

the Editors // 03 Sep 2024

The Best CRM Software and Solutions: The 2024 CRM Industry Leader Awards

Our top five picks in 11 categories point the way forward with the best products and capabilities hitting the market in customer service, marketing, and sales.

the Editors // 03 Sep 2024

Five Top Innovating CRM Companies for 2024: The CRM Conversation Starters

These vendors kept the industry abuzz with products, services, and integrations that add up to innovation in sales, marketing, and customer service.

the Editors // 03 Sep 2024
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Not so Fast, Marketers: Don’t Get Too Comfortable Relying on Third-Party Data

Google has scrapped its plan to eliminate third-party cookies, but marketers have to keep pace with customers' expectations for privacy and more relevant interactions.

Ashleigh Cook // 22 Oct 2024

New Industry Standards for CX Could Make It Easier to Show ROI

The criteria in these standards can help CX leaders and teams prepare to benchmark their CX programs and create a plan for optimization.

Rick Sunzeri // 27 Sep 2024

Boosting Efficiency: Experts Detail How CRM Is Redefining the Service Provider Industry

Discover how integrating business operations technology can streamline your business, reduce costs, and give service providers a competitive edge in a demanding industry.

Steve Willis // 20 Sep 2024

How to Select and Deploy GenAI Tools to Reach Your Next Customer

GenAI can both optimize your marketing strategies and maximize efficiency.

Yaniv Makover // 13 Aug 2024
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Where Does CRM Adoption Stand Today?

From data-entry drudgery to making people's work lives easier (and more productive).

Danny Estrada // 11 Oct 2024

Data Headlines Our 2024 Awards

None of the solutions we celebrate can work without data that is current, relevant, and accurate.

Leonard Klie // 06 Sep 2024

CRM, AI, and Technology Investment: Too Much of a Good Thing?

Despite the countless dollars companies are spending on AI, the quality of the experiences they provide to customers continues to decline.

Leonard Klie // 12 Jul 2024

CRM Embraces Financial Transactions Like Never Before

Pricing and payment processing are getting more integrated into CRM systems.

Leonard Klie // 06 May 2024
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