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SMB and Mid-Market CRM

Adoption of Customer Relationship Management (CRM) technology is essential to small and medium-sized businesses. Over time, more platforms and resources have become available to organizations of all sizes. Get in-depth analysis and advice and learn more about CRM for small and mid-sized businesses from CRM Magazine.

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Pending Legislation Could Upend AI in CRM

Government regulators are turning their attention to artificial intelligence in customer interactions.

Phillip Britt // 23 Jan 2026

The Best CRM Software, Solutions, and Innovators: The 2025 CRM Industry Awards

Our 24th annual awards recognize the vendors and innovators that shone the brightest in the past year.

the Editors // 02 Sep 2025

The Best CRM Software and Solutions: The 2025 CRM Industry Leader Awards

Our top five picks in 11 categories point the way forward with the best products and capabilities hitting the market in customer service, marketing, and sales.

the Editors // 02 Sep 2025

Six Top Innovating CRM Companies for 2025: The CRM Conversation Starters

These vendors kept the industry abuzz with products, services, and integrations that add up to innovation in sales, marketing, and customer service.

the Editors // 02 Sep 2025
ViewPoints
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The New Customer Journey: How AI Search Engines Are Rewriting the Marketing Funnel

The model where brands optimized to appear in search results is giving way to an environment where AI intermediaries provide synthesized answers.

Jovana Zrnic // 26 Feb 2026

Sales Workflow Intelligence: Reduce Friction and Close Deals Faster

Here's how to use CRM data and AI insights to identify bottlenecks, automate administrative tasks, and make strategic decisions based on what actually drives revenue.

Kevin Randolph // 25 Feb 2026

Moving CRM Beyond Data to Emotional Intelligence

Misreading situations is due not to lack of data but usable understanding.

Stu Sjouwerman // 17 Feb 2026

5 Mistakes Companies Make When Defining a North Star for CX

These missteps can lead to misaligned teams, delayed execution, and negative customer outcomes.

Britt Mills // 12 Feb 2026
News
Insight
Columns
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How Does CRM Affect Private Equity Investment?

Investors need a window into the health of a business.

Danny Estrada // 18 Feb 2026

Why Every Company Needs an Operating Model for CRM (and What That Means)

People don't use CRM the way it was intended.

Danny Estrada // 04 Nov 2025

AI Alone Can’t Do It All

Humans still need to be in the loop. Plus: We fondly remember a visionary colleague.

Leonard Klie // 03 Oct 2025

AI Goldfish or AI Dolphin—Which One Is Your Organization Ready to Be?

Beware of memory scars from past attempts to leverage AI.

Liz Miller // 17 Jun 2025
Case Studies
Reports & Research
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