SMB and Mid-Market CRM

Adoption of Customer Relationship Management (CRM) technology is essential to small and medium-sized businesses. Over time, more platforms and resources have become available to organizations of all sizes. Get in-depth analysis and advice and learn more about CRM for small and mid-sized businesses from CRM Magazine.

Features

The Best CRM Software, Solutions, Innovators, and Leaders: The CRM Market Awards 2018

Influential Leaders in CRM: The CRM Market Awards 2018

Join us in recognizing their achievements

The CRM Rising Stars Awards: Six Top Innovating CRM Companies for 2018

These vendors provide the products, services, and integrations that add up to innovation

The CRM Market Leaders Awards: The Best CRM Software and Solutions

Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market

ViewPoints

Redefining the ‘Sales Conversation’: How to Get Sales Leads From Offhand Remarks

Sometimes the casual chit-chat that comes up in a business setting can be the cue for a deeper—and more fruitful—sales conversation.

Why CRM Implementations Fail, and 8 Steps to Ensure Yours Doesn’t

A lack of planning can be fatal, but here are eight steps that can put you on the road to CRM success.

Why Small Businesses Need a Complete CRM

An integrated platform can save SMBs money and lead to stronger ROI and a better customer experience.

6 Ways to Prepare Your Small Business Now for the Holiday Season

Christmas doesn't come in July, but the summer months represent a pivotal opportunity to get ready for the holiday season by strengthening your relationships with customers and business partners.

Columns

Small Businesses, Take Note: AI Is Ready for Prime Time

It's not just for big enterprises anymore. Even mom-and-pop shops can use AI to optimize sales

CRM’s Unexpected Science

When synergy makes a difference

Which CRM Features Are Small Businesses Not Taking Advantage of?

This year's version of ‘ask the vendors' examines what SMBs might be missing

5 Reasons Why Branded Communities Are Your Best Lead-Nurturing Platform

You can invite who you want, and you control the information these communities yield

Buyer's Guide Partners