A CRM system is only valuable if your team actually uses it. Here's what to look for.
Today's CRM systems capture details that relate to—and create incentives around—the underlying key factor that drives better sales results: seller behavior.
The right CRM solution can save you time and money, but it can also get in the way and end up being a hindrance to your ability to successfully manage people.
By funneling all customer information into a rich database, companies can simplify interactions—both for the people they serve and the ones they employ.