Paradoxically, recessions are often the times most ripe for opportunity. Industries are reflecting on what's working well, and what needs to change. And the business models that flounder often leave in their wake seismic market gaps just waiting to be closed.
Establishing a robust customer referral program that provides a seamless process for customers to easily share their experience is the key.
In today's world of digital selling, a broken lead handoff process between sales and marketing teams means missed opportunity and lost leads, but small and midsize businesses can take control and solve this challenge.
Advances in technology have significantly lowered the barrier for people looking to leverage their knowledge and expertise to go into business for themselves.