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SMB and Mid-Market CRM

Adoption of Customer Relationship Management (CRM) technology is essential to small and medium-sized businesses. Over time, more platforms and resources have become available to organizations of all sizes. Get in-depth analysis and advice and learn more about CRM for small and mid-sized businesses from CRM Magazine.

Features

Machine Translation Expands CRM Capabilities

Companies have more ways to communicate with international audiences.

The Keys to CRM and Interdepartmental Alignment

Linking CRM systems with internal collaboration platforms is crucial.

Equipping the Gen Z Employee

What the newest employees want from the CRM systems their bosses insist they use.

The Best CRM Software, Solutions, and Innovators: The 2024 CRM Industry Awards

Our 23rd annual awards recognize the vendors and innovators that shone the brightest in the past year.

ViewPoints

Technology Works Better With the Right Balance of Data and People

You won't maximize your marketing technology investment without people power.

Why Change Management Is Critical to Successful Technology Implementations

These efforts ensure alignment, engagement, and adoption across organizations to maximize the value of the investment and mitigate operational disruptions.

To Keep Your CRM Data Secure, Establish a Digital Chain of Custody

What true data ownership entails for CRM leaders is secure, easily auditable, accessible, and trusted historical data backup and archives.

Reframing CRM from Tactical Tool to Engagement Methodology

CRM is often viewed primarily as data and technology rather than a methodology to help brands understand audience needs, deliver rational and emotional value, and measure impact.

Columns

Don’t Let Fear Deter CX Investments in 2025

It is indeed possible to reduce operational complexity and overhead without compromising CX quality (thanks, AI).

Expect Change in the CRM Industry in 2025 and Beyond

If there's one thing that's certain, it is that the long-term outlook for the CRM market remains positive.

Optimizing CRM Adoption

Here's how to turn more of your CRM users into power users.

How to Map Success in the Growing CSO Role

Here are six areas on which to focus in the short and long term.

Buyer's Guide Partners