Here are some B2B marketing campaigns that made waves last year. Let their innovative approaches inspire your next marketing strategy.
Customer service and support leaders must understand the impact of machine customers—virtual assistants, smart devices, and the like—to their business and establish a strategy to enable them in order to stay competitive.
With third-party cookies soon gone, those in the industry will have to dramatically change how they target prospects and customers. That's left many wondering the same thing: What can we do to prepare?
Customer churn, if not tracked, can prove to be a silent killer for SaaS businesses. Here are some strategies for reducing it.