CRM Integration

Customer Relationship Management (CRM) integration increases your CRM's value to your sales force by bringing in additional valuable customer lead data directly through various contact points like a company website or social media presence.

Features

Best Customer Service and Contact Center Software and Solutions for 2019: The CRM Service Leaders Awards

Our picks for the top customer service and call center solutions. The 16th annual CRM Service Awards recognizes the leading companies in customer service.

Six Top Innovating Customer Service Companies for 2019: The CRM Service Rising Stars Awards

These vendors provide the products, services, and integrations that add up to innovation

Twilio Flexes Its Customization Muscles: The 2019 CRM Service Rising Stars Awards

With the Flex platform, companies can make the entire contact center experience their own

Genesys’ PureCloud Boosts Company Nurse Service: A CRM Service Elite Customer Case Study

The contact center systems helps triage workplace injuries, saving time and money

ViewPoints

6 Steps for Selecting the Right CRM for Your Business

Wading through the range of options can seem like a daunting task. The key is the patience to think things through and do your research.

Protect Data Integrity During Your Digital Transformation

Any company that has embarked on digital transformation knows the process can be messy, even a little chaotic. By utilizing new lead capture and relationship management tools, you can organize your business and jump-start sales and marketing.

4 Steps for Integrating Customer Care Automation Into Your Marketing Strategy

Consumers expect real-time, personalized engagement with brands—and brands are going to need customer care automation to provide it.

Why Marketing and the Spider-Verse Have More in Common Than You Think

Just as Spider-Man: Into the Spider-Verse features six different versions of the same superhero, marketers can often misinterpret the same consumer as many different people. Marketers must use their superpowers to create coordinated, relevant experiences.

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Amazon Serves Up CX Lessons

With Go and AR, the giant retailer is showing us how new tools can connect with customers

Making Field Service Your ‘Promise Engine’

A marriage of people, process, and products

Customer Service Is Everyone’s Responsibility

Companies have to start organizing their culture around putting the customer first

With B2B Marketing, It’s Back to the Basics

Time to kill your martech stack—or at least simplify your approach

Buyer's Guide Partners