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CRM Integration

Customer Relationship Management (CRM) integration increases your CRM's value to your sales force by bringing in additional valuable customer lead data directly through various contact points like a company website or social media presence.

Features

Ready or Not, Digital Doubles Are Here

Can your CRM handle agent-to-agent commerce?

White-Glove-for-All Is the Future of Customer Care

Providing a premium, highly personalized level of care to every customer is the new norm.

Customer Success Platforms Enable Hyper-Personalization

New marketing tech provides a pathway to better one-to-one outreach.

Analytics Move to the Hiring Process

Tools emerge to ensure incoming contact center agents have the right attributes.

ViewPoints

How AI Is Helping Consumers and Retailers This Holiday Shopping Season

AI-powered shopping is expected to boom this season, but retail AI implementations are only as good as the data that fuels them.

Beyond Traffic, Trust: Time to Re-Strategize B2B engagement

When a brand has established trust in its market, potential buyers have already developed a level of familiarity with them, before a buying motion even begins.

Use CRM to Personalize the B2B Buying Journey

B2B selling is complex, requiring companies to connect with multiple parties provided by targeted sales leads, and to clearly showcase their value. 

The Hidden Costs of Manual Quote-to-Cash Processes

The breaking points are predictable. Understanding them helps you spot issues before they compound.

Columns

Why Every Company Needs an Operating Model for CRM (and What That Means)

People don't use CRM the way it was intended.

How CSOs Can Embrace AI and Hit Revenue Targets

Most sales organizations have yet to see significant improvements in seller performance from AI.

Pickles, Profit, and a World Where Opportunity Can Be Manufactured

Content needs its own supply chain.

AI ‘Exponentials’ Will Rule the World

Highly effective tiny teams will be nimbler than the legacy behemoths.

Buyer's Guide Partners