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CRM Integration

Customer Relationship Management (CRM) integration increases your CRM's value to your sales force by bringing in additional valuable customer lead data directly through various contact points like a company website or social media presence.

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How to Build the Perfect Bot

New developer tools are steering automation creation.

Phillip Britt // 30 Nov 2023

Tips for Making Your Marketing Plan

Here are the insights you need to set your strategy and the technologies that can deliver them.

Linda Pophal // 30 Nov 2023

Let Your Products Sell Themselves

Product-led growth is replacing traditional sales and marketing .

Phillip Britt // 30 Nov 2023

Marketing’s New Game Changer: Insight Management

Companies can now have a single platform for customer data, survey results, and analytics insights.

Linda Pophal // 02 Oct 2023
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Retailers Must Embrace Holiday Shopping’s Evolving Digital Landscape

Embracing change is not just advisable; it's essential to maintain relevance and ensure competitiveness.

Mike Szczesny // 10 Nov 2023

The Future of CX: How AI-driven Conversation Intelligence Is Revolutionizing CRM

Generative AI can gather and process vast amounts of unstructured data and efficiently turn that into easily understandable and actionable insights.

Cullen Davidson // 02 Nov 2023

First-Party Data Is the Most Valuable Resource Organizations Have—If They Can Activate It

First-party data will be critical for finding new customers once third-party cookies aren't present by default.

Duncan Steels // 24 Oct 2023

3 Tried-and-True Strategies for Using Content in Sales Enablement

In-person sales and marketing efforts still need a digital pairing and content assets to support them.

Kelsey Raymond // 20 Oct 2023
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Sales AI vs. Traditional CRM

In the battle of ROI, which one wins?

Jim Dickie // 17 Nov 2023

VR Training Is Replacing Traditional Sales and Customer Service Training

This new training paradigm benefits employees, customers, and the bottom line.

Barton Goldenberg // 20 Nov 2023

The 12 Major Risks of AI

Opportunities abound and optimism is warranted, but so is a degree of caution.

R "Ray" Wang // 06 Oct 2023

How Does Employee Age Impact CRM Usage?

The generation gap rears its ugly head, but there's hope yet.

Danny Estrada // 27 Sep 2023
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