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CRM Integration

Customer Relationship Management (CRM) integration increases your CRM's value to your sales force by bringing in additional valuable customer lead data directly through various contact points like a company website or social media presence.

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GEO Is Superseding SEO

Generative engine optimization demands a fundamental shift in marketing strategy.

Linda Pophal // 02 Mar 2026

Who Owns the Customer Experience?

The CRM tech stack is coming together, which complicates the ownership debate.

Phillip Britt // 02 Mar 2026

Why Branded Calling Is Critical for Outbound Outreach

Here's how to implement it and restore your ring's reputation.

Erik J. Martin // 23 Jan 2026

Pending Legislation Could Upend AI in CRM

Government regulators are turning their attention to artificial intelligence in customer interactions.

Phillip Britt // 23 Jan 2026
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Why AI Pilots Rarely Scale, and How Design Discipline Can Fix That

The gap between experimentation and impact remains wide. Here's how to move from pilot to performance.

Sumit Arora // 05 Mar 2026

Carbon-Aware Marketing Will Redefine Customer Engagement

Marketing doesn't need more channels; it needs smarter ones. A new carbon optimization layer could transform how brands engage customers and how they measure responsibility.

Mike Turner // 27 Feb 2026

When Point of Sale Becomes a Hub for Customer Experience

Modern point-of-sale (POS) systems blur the lines between digital and physical channels, helping retail brands form authentic connections with customers.

Robby Dewling // 19 Feb 2026

Agentic CX & Commerce: The Next Frontier of AI-Driven Engagement

Agentic commerce does more than allow businesses to meet customers where they are; it actually acts for the buyer. 

Bhaskar Dhawan // 10 Feb 2026
News
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How Does CRM Affect Private Equity Investment?

Investors need a window into the health of a business.

Danny Estrada // 18 Feb 2026

Why Conversational Experience Orchestration Will Have Its Moment

Something needs to be at the helm making sense of customer experiences.

Ian Jacobs // 20 Feb 2026

When AI Gets Smarter, Agents Get Burnout

Uncovering the hidden challenges of AI-driven customer service.

Riccardo Pasto // 22 Jan 2026

Branded Calling Is a Welcome Addition, but It Can’t Stop There

Combatting fraud requires a multivector approach, a point on which even branded-calling providers can agree.

Leonard Klie // 28 Jan 2026
Case Studies
Reports & Research
Buyer's Guide Partners