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CRM Integration

Customer Relationship Management (CRM) integration increases your CRM's value to your sales force by bringing in additional valuable customer lead data directly through various contact points like a company website or social media presence.

Features

Machine Translation Expands CRM Capabilities

Companies have more ways to communicate with international audiences.

The Keys to CRM and Interdepartmental Alignment

Linking CRM systems with internal collaboration platforms is crucial.

DXPs Show Strong Growth as Companies Seek More Connections

The burgeoning market for digital experience orchestration poses lots of opportunities for personalization.

Push Is Pulling in More People

Today's push notifications can provide way more opportunities.

ViewPoints

Technology Works Better With the Right Balance of Data and People

You won't maximize your marketing technology investment without people power.

Connected Customer Journeys Start With Collaboration

Sales and marketing teams have worked in silos for so long that their processes, goals, and tools have become completely disconnected.

Rethinking Business Operations in the Age of AI

As AI reshapes industries, those who can navigate this transformation with agility and foresight will survive and thrive in the new era of intelligent organizations.

What We Desperately Need from Business Leaders in 2025

Instead of marketing trends, let's talk about what we need from leaders in 2025—not just strategies or tools but the qualities that truly matter

Columns

A Backstage Pass to Technology Evaluations

New year, new…set of enterprise initiatives.

Optimizing CRM Adoption

Here's how to turn more of your CRM users into power users.

The CCaaS Market Sees Growing Pains and Changing Dynamics

Many waves of opportunity are ahead for CCaaS providers.

How to Map Success in the Growing CSO Role

Here are six areas on which to focus in the short and long term.

Buyer's Guide Partners