Many top marketers use a mix of internal and external resources, but is that right for you?
Mary Shacklett //
21 Feb 2019
These vendors provide the products, services, and integrations that add up to innovation
the Editors of CRM magazine //
27 Aug 2018
Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market
the Editors of CRM magazine //
27 Aug 2018
Shah and his team have been busy on the integration front
Sam Del Rowe //
27 Aug 2018
Now more than ever retailers need to harness the most valuable tool they have at their disposal—data.
Adam Corey //
11 Feb 2019
As B2B marketers embrace digital transformation, they should look to the following ways to engage with customers and prospects.
Wayne St. Amand //
12 Nov 2018
The ODI announcement has generated a fair amount of commentary from the analyst and press community, much of it favorable and focusing on the promise of ODI: elimination of customer data silos, optimal customer experiences, a "360 view" of the customer. But there's some cause for skepticism.
30 Oct 2018
Marketing is increasingly making technology the star of its show, instead of keeping it in its rightful place: a strategic, supporting role. Here's why this is dangerous.
Justin Gray //
26 Oct 2018
Companies have to start organizing their culture around putting the customer first
Donna Fluss //
14 Feb 2019
Time to kill your martech stack—or at least simplify your approach
R "Ray" Wang //
01 Nov 2018
It's about giving customers what they want in the most frictionless way possible without breaking the bank
Paul Greenberg //
01 Nov 2018
Forward-thinking companies must find ways to make the cacophony of customer experience technologies play together
R "Ray" Wang, Cindy Zhou //
31 Jul 2017