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CRM Integration

Customer Relationship Management (CRM) integration increases your CRM's value to your sales force by bringing in additional valuable customer lead data directly through various contact points like a company website or social media presence.

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Marketing’s New Strategy: Paying for Performance

Paying only when specific actions occur sets the new standard in building ROI.

Linda Pophal // 02 May 2022

Low-Code/No-Code Offerings to Grow, but Some Still Want Complexity

As CRM systems get more sophisticated, they can be easier to upgrade and customize.

Phillip Britt // 02 May 2022

Keys to Understanding the Metaverse—and How Your Business Can Benefit

The metaverse is already here, and it's important to ask the right questions before moving in

Erik J. Martin // 01 Apr 2022

Why You Need an Enterprise-Level Marketing Taxonomy

Cross-functional teams are the new normal in business, and data needs to follow suit.

Linda Pophal // 19 Jan 2022
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Empathy as a Business Tool: Thinking From the Customer’s Perspective

Sometimes what truly keeps customers happy and coming back is emphasizing—and empathizing with—their needs.

Paul Holder // 13 May 2022

Why You Need a 360-Degree Customer View

Brands that can maintain a 360-degree view of customers are able to thrive in the new data-driven climate and provide a superior customer experience.

Jamie Peers // 06 May 2022

The Real Truth About Partnering with Customers

What is it to partner with a customer? What does it require and what does it produce? These are increasingly vital questions to ask and answer in today's complex world and business environment.

Shreesha Ramdas // 28 Apr 2022

Why Your Marketing Content Ranks High but Your Content Experience Ranks Low

High-quality content will have less of an impact if the experience around it is poor. Here are two common problems and ways to avoid them.

Randy Frisch // 26 Apr 2022
News
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Six Myths About Design, and Four Ways to Overcome Them

Too many companies are in the dark about what design is, who should be involved, and how to do it well.

David Truog // 04 May 2022

Communication Is Essential for CX

Often overlooked, communication strategies are necessary to drive action.

Patrick Gibbons // 02 May 2022

Don’t Break Down Silos!

Instead, unify them around customer experience.

Patrick Gibbons // 01 Apr 2022

Analytics, AI, and Collaboration: 3 Ways CRM Elevates Business Performance

CRM's latest tools have helped a create a new competitive advantage in times of disruption.

Danny Estrada // 04 Apr 2022
Case Studies
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Best Practices Series
Buyer's Guide Partners