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CRM Integration

Customer Relationship Management (CRM) integration increases your CRM's value to your sales force by bringing in additional valuable customer lead data directly through various contact points like a company website or social media presence.

Features
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Ready or Not, Digital Doubles Are Here

Can your CRM handle agent-to-agent commerce?

Linda Pophal // 01 Dec 2025

White-Glove-for-All Is the Future of Customer Care

Providing a premium, highly personalized level of care to every customer is the new norm.

Phillip Britt // 01 Dec 2025

Customer Success Platforms Enable Hyper-Personalization

New marketing tech provides a pathway to better one-to-one outreach.

Linda Pophal // 01 Oct 2025

Analytics Move to the Hiring Process

Tools emerge to ensure incoming contact center agents have the right attributes.

Phillip Britt // 01 Oct 2025
ViewPoints
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Beyond the AI Noise: Three MarTech Shifts That Matter for 2026

Everyone has been talking about generative or agentic AI. But don't overlook these developments.

Mike Turner // 17 Dec 2025

When Machines Become Teammates: The Next Era of Human Empowerment

The future of customer success will belong not to those who automate the most but those who learn to collaborate best.

Madhuri Somara // 12 Dec 2025

Agentic AI Enters B2B Reality

Agentic AI is transforming B2B marketing from automation to autonomous decision making.

Geoff Thomas // 10 Dec 2025

How AI Is Helping Consumers and Retailers This Holiday Shopping Season

AI-powered shopping is expected to boom this season, but retail AI implementations are only as good as the data that fuels them.

Ush Shukla // 24 Nov 2025
News
Insight
Columns
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Why Every Company Needs an Operating Model for CRM (and What That Means)

People don't use CRM the way it was intended.

Danny Estrada // 04 Nov 2025

How CSOs Can Embrace AI and Hit Revenue Targets

Most sales organizations have yet to see significant improvements in seller performance from AI.

Melissa Hilbert // 19 Sep 2025

Pickles, Profit, and a World Where Opportunity Can Be Manufactured

Content needs its own supply chain.

Liz Miller // 23 Sep 2025

AI ‘Exponentials’ Will Rule the World

Highly effective tiny teams will be nimbler than the legacy behemoths.

R "Ray" Wang // 02 Oct 2025
Case Studies
Reports & Research
Buyer's Guide Partners