As businesses today compete on customer experience (CX), marketers have a tremendous opportunity to leverage effective customer problem resolution to increase loyalty and, potentially, sales. This approach integrates marketing and customer service in the ways that CRM always promised.
Customers are showing a growing acceptance of text messaging by businesses
Revenue leakage happens, but you can limit just how much is lost
Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market