As B2B marketers embrace digital transformation, they should look to the following ways to engage with customers and prospects.
The ODI announcement has generated a fair amount of commentary from the analyst and press community, much of it favorable and focusing on the promise of ODI: elimination of customer data silos, optimal customer experiences, a "360 view" of the customer. But there's some cause for skepticism.
Marketing is increasingly making technology the star of its show, instead of keeping it in its rightful place: a strategic, supporting role. Here's why this is dangerous.
A lack of planning can be fatal, but here are eight steps that can put you on the road to CRM success.