Most CDPs are great at providing insights into segments and near-real-time granular segments. Operationalizing those segments to drive business results is a different matter.
By deploying virtual reality (VR) and augmented reality (AR) booth displays, presenters can drive traffic, receive better feedback and word-of-mouth endorsements, and offer prospects a deeper understanding of their product.
Consumers have come to appreciate the individualization of algorithm-powered product recommendations—and if anything, they want these interactions to be even more customized. Consistently achieving that is impossible without automation.
Advances in technology have significantly lowered the barrier for people looking to leverage their knowledge and expertise to go into business for themselves.