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CRM Integration

Customer Relationship Management (CRM) integration increases your CRM's value to your sales force by bringing in additional valuable customer lead data directly through various contact points like a company website or social media presence.

Features

Hottest Trends and Companies in Customer Service, Marketing, and Sales: The CRM Top 100

CRM presents its inaugural list of the 100 leading vendors in customer relationship management.

The Top Marketing Trends: Data Dominates Marketing Innovations

New technologies will continue increasing what companies can do with the data they have

Companies Find Gold in Identity Resolution

Advanced solutions can now sift through customer data from many sources to create a single ‘golden record'

GDPR: A Year Later

What's really changed since Europe's major privacy law took effect in May 2018?

ViewPoints

Customer Data Platforms: The Next Evolutionary Step for Marketing Automation

Marketing automation systems, with their limited data and reach, are but a cog in the complex CDP machine that can collect, process, and leverage information through various tools and applications.

4 Boxes to Check With Your New CRM Purchase

A CRM system is only valuable if your team actually uses it. Here's what to look for.

4 Things Sales Managers Need From a CRM System

The right CRM solution can save you time and money, but it can also get in the way and end up being a hindrance to your ability to successfully manage people.

4 Reasons Why Contact Centers Need a Strong CRM Strategy

By funneling all customer information into a rich database, companies can simplify interactions—both for the people they serve and the ones they employ.

Columns

How Do You Define CX Success?

When you put customers at the heart of your decisions, you're bound to succeed

Don’t Let AI Distract from the Real Problem

It is clear that many organizations still struggle with the same issues thay had 10 or 20 years ago.

Don’t Let AI Distract from the Real Problem

It is clear that many organizations still struggle with the same issues they had 10 or 20 years ago.

Put Customer Insights at the Center of Business Transformation

Digital transformation initiatives are still giving customers short shrift

Buyer's Guide Partners