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CRM Integration

Customer Relationship Management (CRM) integration increases your CRM's value to your sales force by bringing in additional valuable customer lead data directly through various contact points like a company website or social media presence.

Features

Customer Success Platforms Enable Hyper-Personalization

New marketing tech provides a pathway to better one-to-one outreach.

Analytics Move to the Hiring Process

Tools emerge to ensure incoming contact center agents have the right attributes.

The Best CRM Software, Solutions, and Innovators: The 2025 CRM Industry Awards

Our 24th annual awards recognize the vendors and innovators that shone the brightest in the past year.

The Best CRM Software and Solutions: The 2025 CRM Industry Leader Awards

Our top five picks in 11 categories point the way forward with the best products and capabilities hitting the market in customer service, marketing, and sales.

ViewPoints

The Rise of AI Twins: Why Agentic Automation Will Put the CR Back In CRM

AI will finally fulfill the 30-year-old promise that CRM is the enterprise connection to the customer.

The Connected Holiday: CRM Strategies for 2025

Craft a holistic holiday experience that meets shoppers where they are and nudges them forward at every step.

Agentic AI Is Revolutionizing How Companies Interact With Customers

Agentic AI is redefining customer experience by enabling autonomous, real-time, and personalized interactions at scale.

The Domino Effect: Why Your CRM Must Capture Every Customer Moment

Miss one customer moment in your CRM, and the domino effect can cost you loyalty, efficiency, and revenue.

Columns

Pickles, Profit, and a World Where Opportunity Can Be Manufactured

Content needs its own supply chain.

How CSOs Can Embrace AI and Hit Revenue Targets

Most sales organizations have yet to see significant improvements in seller performance from AI.

AI ‘Exponentials’ Will Rule the World

Highly effective tiny teams will be nimbler than the legacy behemoths.

How Marketers Can Navigate the Zero-Click Era

As buyers increasingly rely on AI tools for faster decision making, more activities are starting to occur outside of your owned channels. Here's how to adapt.

Buyer's Guide Partners