Companies can anticipate and address needs in advance with the right data, technology, and personnel
Regardless of who's the marketing target, companies can draw on similarities to improve outreach efforts
Our 19th annual awards recognize the vendors that shone the brightest during the past year.
Our top five picks in 10 categories point the way forward with the best products and capabilities hitting the market in sales, marketing, and customer service.
Salespeople are always asked about the value customers get from their product or service, but getting to the answer is hard work. CVM can streamline and automate those efforts, letting you quantify the value of each relationship you have.
Marketers must approach 2021 with concrete plans to reach and convert their audience while remaining flexible enough to adapt to evolving preferences and changed sales environments. Of course, this is easier said than done.
A new class of AI-powered solutions now has the ability to harness CRM data, merge it with multiple sources of sales and marketing information, and intelligently predict the likelihood of customer actions and behaviors.
No more data silos, no more confusing or outdated campaigns, no unnecessary costs—instead, you engage with your customer as they exist in the moment, not with 15 slightly different versions of that customer.
Cloud-based technologies enabling agents to work from home were the main structural change brought by COVID.
It's all hands on deck as successful companies shift to a digital C suite.
Here's what companies must address to thrive amid uncertainty.
Lessons learned about connecting and engaging with customers during the pandemic will need to be applied post-pandemic.