It’s Not Too Late to Add Text Messaging to Your Marketing Strategy

Customers are showing a growing acceptance of text messaging by businesses

The Best Software, Solutions, and Leaders: The 2019 CRM Market Awards

The Best CRM Software and Solutions: The 2019 CRM Market Leader Awards

Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market

Best Web Support: The 2019 CRM Service Leaders Awards

Introducing Digital 'Advisory Services': A New Way to Use Visual Engagement to Drive Revenue

Longtime staples of the contact center, visual engagement tools like screen sharing represent a new digital channel for efficiently selling products and services, deepening customer relationships, and growing revenue.

In a Customer-Driven Age, Financial Firms Are Struggling to Achieve Loyalty

Too many companies are not collecting and analyzing the data they need to gain a deeper understanding of customers.

3 Reasons Why Enterprises Need the Growing Gig Economy

Companies are finding that, empowered by technology, the gig economy can solve talent, experience, and security challenges in ways that were not possible just a few years ago. One CEO from the call center industry weighs in with his perspective.

The Case for Integrating CRM and Marketing Automation (Video)

X2CRM CEO David Buchanan explains why CRM and marketing automation systems should be integrated rather than silo'd in this clip from CRM evolution 2018.

Data Analytics Is Better, Easier, and More Critical Than Ever

Successful companies have made data analytics a part of their DNA for a reason

What Drives a Profitable Customer Experience?

Companies that value customers need to let them know.

Integrating Social Media Is a Strategy for Success

Expand your insights with a hub and spoke model.

The Integration Advantage

Unifying the sales process and the CRM system is essential.