Too many companies are not collecting and analyzing the data they need to gain a deeper understanding of customers.
Companies are finding that, empowered by technology, the gig economy can solve talent, experience, and security challenges in ways that were not possible just a few years ago. One CEO from the call center industry weighs in with his perspective.
X2CRM CEO David Buchanan explains why CRM and marketing automation systems should be integrated rather than silo'd in this clip from CRM evolution 2018.
Marketing budgets will go to waste if customers continually drop out of poor user experiences.