Consumer Packaged Goods CRM

Traditional Customer Relationship Management (CRM) systems are built to manage the sales cycle. CPG sales reps have particular needs that are different from many salespeople. They need mobile quoting, pricing, and order placement alongside cross-selling and up-selling features. 

Explore our latest CRM news, analysis, and advice for the consumer packaged goods industry.


Five Top Innovating CRM Companies for 2022: The CRM Conversation Starters

These vendors kept the industry abuzz with products, services, and integrations that add up to innovation in sales, marketing, and customer service.

NielsenIQ Deepens Its Retail Intelligence: The 2022 CRM Conversation Starters

The global information services company is bringing to market advanced technologies, including predictive analytics, to give its retail clients a more complete understanding of their customers.

The Best CRM Software and Solutions: The 2019 CRM Market Leader Awards

Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market

Video Marketing Starts to Make Its Mark

Companies can see results, as long as customers can find value in the content


3 CPG Challenges Solved By Putting Customers First

Consider digital commerce an opportunity, not an obstacle.

The Power of a Strong Brand Ecosystem

Competing in the high-tech market means being able to give customers everything they need.

CRM: More Relevant Than Ever

We're facing a period of significant change — and measuring the impact of change is what CRM does best.

Digital Marketing Means Multiple Channels

Universal profile management directs all relevant communications through the channels that customers prefer.


Another Round of Gamification

Get customers onto the winning team—yours

I Scream, You Scream, We All Scream for … Short Ribs?

Food trucks live and die by social CRM

Mobile Sales Are Going North

Has Our Technology Exceeded Our Humanity?

Your challenge, in a lot of ways, is to infuse what you do with humanity.

Buyer's Guide Partners