ZEPIC Launches Neura, an Agentic Conversational Storefront
ZEPIC, providers of a context and engagement platform for consumer brands, has launched Neura, an end-to-end artificial intelligence agent that creates a conversational storefront the moment customers show intent to explore, buy, or get help.
With Neura, shoppers tap the call-to-action button on ads, follow links from Google Business Profile listings to WhatsApp, or open the chat on company sites and that conversation becomes the storefront: they ask, and the brand answers, with no browsing, filtering, or chasing in between.
"By the time a shopper gets to the right product, it's taken too long and many have already gone," said Naveen Venkatesan, co-CEO of ZEPIC, in a statement. "So we flipped it. Wherever customers discover a brand, one tap opens a conversation that becomes the storefront, whether it starts from an ad, a search result, or a message. One conversation instead of eight steps. Neura acts as an extension of the brand's store, wherever customers are, so every customer gets what they came for."
Neura is one agent across the whole customer journey. It keeps the full context of every customer and picks up where they left off after verifying who they are.
Neura does more than answer questions. It replaces forms with conversations, collecting sizes, preferences, and order details inside the chat. It follows companies' procedures step by step and takes actions in their tools, including Shopify, Magento, CRM and point-of-sale (POS) systems, and any Model Context Protocol-enabled application.
Neura brings online and offline together: When a product is sold out online or a shopper needs it immediately, it checks nearby stores and points them to one that has it. When a question needs a person, it hands over with full context.
Neura turns conversations into zero-party data. It records what customers want in their own words and writes it back to the CRM, giving a live picture of demand to shape their product assortments, stores, and experience.
Setting up Neura is a conversation; companies give Neura instructions by voice or in writing and then set up procedures and the step-by-step workflows for things like replacements, returns, and order changes.
Neura also tracks the questions it couldn't answer from the companies' knowledge bases and groups similar ones together.