Education CRM

Education-centric Customer Relationship Management (CRM) systems typically serve three key segments of an institution's work: prospective students, current students, and alumni. Modern CRM processes and tools make handling the unique needs of each segment easier for school, colleges, and universities around the world.

Explore our latest CRM news, analysis, and advice for educational institutions.

Features

The 3 Cardinal Rules of Cause Marketing

There's a fine line between giving and gimmick.

Schools Need to Rethink Their CRM Approaches

Many colleges and universities are only using CRM for marketing, ignoring vital service and sales components.

Making the Grade

As the higher education sector finds itself struggling under a heavy course load — short-term admissions problems made worse by a systemic financial crisis—leading-edge universities are studying up on CRM.

The Google-ization of CRM

In the rush toward cloud computing, the company that began as a mere search engine is rapidly becoming the go-to source for low- and no-cost office productivity software. Handling customer information, though, requires special attention.

ViewPoints

The Quick and the Dead

The competitive advantage of getting to a lead first.

CRM, Meet Your Future

Social media and CRM converge at the Wharton School of Business.

Know Your Triggers

In a tough economy, intelligent lead generation proves its importance.

The Gopher Effect: Improve Agent Retention and First-Call Resolution

Leverage a services-oriented architecture in the contact center.

Columns

Voice Self-Service to the Rescue

When live agents can't be had, interactive voice response systems may suffice.

Innovate Your Way Out of a Recession

In a recession, an innovative organization can learn to focus on fewer projects—but ones that can meet and even exceed expectations.

Buyer's Guide Partners
  • bpm’online
  • Convergys
  • eGain Corporation
  • Melissa
  • NICE
  • NICE inContact
  • Point N Time Software
  • Soffront Corporation
  • Squelch
  • TeamSupport LLC
  • Verint® Systems
  • X2CRM