Customer data comes from disparate sources, and the key to using it for market differentiation is bringing it all together.
Tom Treanor //
08 Apr 2021
A new class of AI-powered solutions now has the ability to harness CRM data, merge it with multiple sources of sales and marketing information, and intelligently predict the likelihood of customer actions and behaviors.
William Li //
06 Apr 2021
And here's how to help them: design CRM tools that help them succeed at what they do best—sell.
Katrina Gosek //
25 Mar 2021
Everyone has data. It is what you do with it that really matters—like transforming it into meaningful insights that your business can use to make smarter decisions.
Rekha Gibbons //
23 Feb 2021