Salesforce and other top CRM platforms require proper integration with existing systems and continuous employee training to maximize efficiency, data analysis, personalized marketing, and sales/marketing collaboration.
Organizations need to make informed decisions about adopting this technology and leveraging it for business value immediately. Take a close look at these vital components.
The traditional sales strategies may not apply to Gen Z, but that doesn't mean you can't nurture and mold this young breed into innovative, successful sales leaders.
Success comes down to establishing the right foundation for channel success and consistently showing value to both the partner and their customers.