CRM is often viewed primarily as data and technology rather than a methodology to help brands understand audience needs, deliver rational and emotional value, and measure impact.
Joe Rueckert //
30 Oct 2024
Google has scrapped its plan to eliminate third-party cookies, but marketers have to keep pace with customers' expectations for privacy and more relevant interactions.
Ashleigh Cook //
22 Oct 2024
The criteria in these standards can help CX leaders and teams prepare to benchmark their CX programs and create a plan for optimization.
Rick Sunzeri //
27 Sep 2024
GenAI can both optimize your marketing strategies and maximize efficiency.
Yaniv Makover //
13 Aug 2024