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Enterprise CRM Solutions

Enterprise CRM systems and solutions are designed for managing customers across large and complex organizations with many customer touchpoints while providing the best possible customer experience possible. Explore the latest enterprise CRM news, analysis, and advice here.

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The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2024 CRM Top 100

CRM magazine presents its sixth annual rundown of the leading companies and hottest trends in customer relationship management.

the Editors // 08 Jul 2024

The Top Customer Service Trends and Technologies for 2024: In Customer Service, AI Is Everywhere

Generative, conversational, predictive, and multimodal are among the AI flavors.

Phillip Britt // 08 Jul 2024

The Top Marketing Trends and Technologies for 2024: Marketers Adjust to Dramatic Market Shifts

AI remains a priority and a challenge.

Linda Pophal // 08 Jul 2024

The Top Sales Trends and Technologies for 2024: Tech Advances Let Sales Teams Thrive in a Difficult Economy

AI and omnichannel enable greater efficiency and productivity

Paul Korzeniowski // 08 Jul 2024
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Integrating AI in CRM: Enhancing Sales Forecasting and Pipeline Management

Businesses hoping to remain competitive in a world driven by analytics need these capabilities.

Arun Gupta // 25 Jul 2024

IoT and CRM Synergy: Driving Customer Satisfaction to New Heights

The combination of IoT and CRM improves customer satisfaction by enabling real-time data-driven insights and customized interactions.

Arun Gupta // 25 Jun 2024

How CRM Is Reshaping the Healthcare Industry

The overarching goal of CRM in healthcare is to bolster patient satisfaction, streamline communication, optimize operational efficiency, and ultimately elevate healthcare outcomes to unprecedented levels of excellence.

Arun Gupta // 28 May 2024

Overcoming Your Sales Team’s ‘Evolutionary’ Resistance to CRM

A new approach to change management is desperately needed to foster CRM adoption and empowerment for sales reps.

Krishna Dunthoori // 03 May 2024
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CRM, AI, and Technology Investment: Too Much of a Good Thing?

Despite the countless dollars companies are spending on AI, the quality of the experiences they provide to customers continues to decline.

Leonard Klie // 12 Jul 2024

The Business Case for Sales Technology Training

Your investment in sales enablement tools has to go beyond simply acquiring them.

Jim Dickie // 29 May 2024

How the GenAI-Metaverse Relationship Impacts CRM

The two technologies together lead to better sales, marketing, and customer service experiences.

Barton Goldenberg // 10 Jun 2024

Dispatches From CRM’s Front Lines

Deployments and training aren't always dry affairs.

Danny Estrada // 30 Apr 2024
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