The digital transformation hastened by 2020 will lead companies to continue catering to the connected customer experience lifestyle.
Amid COVID, retailers can still generate sales—online and in-store—but they need to think strategically about how to leverage the information available to them to connect with consumers.
Is CRM enough about the customer? We have entered the age of hyper-personalization, and customers expect us to engage them in their preferred way.
In the world of CRM, predictive analytics can be a powerful tool, but whether you succeed or fail, the devil is in the details.