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Enterprise CRM Solutions

Enterprise CRM systems and solutions are designed for managing customers across large and complex organizations with many customer touchpoints while providing the best possible customer experience possible. Explore the latest enterprise CRM news, analysis, and advice here.

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The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2026 CRM Top 100

CRM magazine presents its eighth annual rundown of the leading companies and hottest trends in customer relationship management.

the Editors // 01 Apr 2026

The Top Sales Trends and Technologies for 2026: Traditional Sales Pillars Get Upended This Year

AI is flipping the script on decades-long sales processes and platforms.

Phillip Britt // 01 Apr 2026

GEO Is Superseding SEO

Generative engine optimization demands a fundamental shift in marketing strategy.

Linda Pophal // 02 Mar 2026

Who Owns the Customer Experience?

The CRM tech stack is coming together, which complicates the ownership debate.

Phillip Britt // 02 Mar 2026
ViewPoints
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Trusted AI in Enterprise CRM: Moving Beyond the Hype to Practical Implementation

Why most enterprise AI initiatives fail in CRM environments, and what organizations must build internally before expecting business impact from AI features.

Saurav Pal // 20 Apr 2026

Can You Bet Your Revenue on AI? Why CRM Is No Longer Your Single Source of Truth

Why AI success in revenue operations depends on moving beyond CRM data to systems of action that capture unstructured signals and continuously learn from real deal activity.

Joyce Fong // 13 Apr 2026

Buying Groups Evolve. So Should Your Marketing

B2B marketers need to create a buying group strategy that accounts for constant change with relevant, recent data.

Lea Kimball // 09 Apr 2026

68 Million Customers Told You What's Wrong. Your CRM Never Saw It.

Every day, millions of users leave detailed, unsolicited feedback in app store reviews. Almost no CRM or customer intelligence team is using it.

Christian Wiklund // 31 Mar 2026
News
Insight
Columns
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AI Propels KM to Center Stage

Knowledge management is no longer confined to contact centers or tech support.

Donna Fluss // 19 Mar 2026

How Does CRM Affect Private Equity Investment?

Investors need a window into the health of a business.

Danny Estrada // 18 Feb 2026

I Own My Own Experiences

No one department should have exclusive responsibility for the customer experience.

Leonard Klie // 04 Mar 2026

Why Every Company Needs an Operating Model for CRM (and What That Means)

People don't use CRM the way it was intended.

Danny Estrada // 04 Nov 2025
Case Studies
Reports & Research
Buyer's Guide Partners