A CRM solution that includes machine learning adds the ability to access predictive analytics, automate email marketing campaigns, and drive customer transactions.
If you want to reap visible results in the form of customer retention, loyalty, and, ultimately, sales, customer experience has to be replaced with customer care as its proactive, more human-like version.
In the face of COVID-19, you must have a plan to weather the storm and a plan for when the storm passes. Sales teams must find a way to keep a level head and keep moving.
It's easy for longtime customer relationships to become stagnant. Just like personal connections, these relationships require focused nurturing to thrive.