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Mobile CRM

Customer Relationship Management (CRM) tools designed for mobile devices including smartphones and tablets ensures your sales team always has access to customer data at their fingertips from anywhere they go.

Features

When It Comes to Texting, Companies Need to Strike a Balance

Texting is a viable business communications tool, but inefficiencies still abound

It’s Not Too Late to Add Text Messaging to Your Marketing Strategy

Customers are showing a growing acceptance of text messaging by businesses

Businesses See a Sales Lift with Texting

Many companies are converting leads to sales with SMS outreach

The Best Software, Solutions, and Leaders: The 2019 CRM Market Awards

ViewPoints

Customer Data Platforms: Striving for a Single View of the Customer

To marketers trying to swim through a flood of disconnected customer data, a CDP can look like the life preserver needed for them to stay afloat. And if it is the real deal, it can be. Here's a look at the CDP field today.

Make Your Email Preference Center a Priority and Your Customers Will Reward You

The email preference center represents the best of both worlds: Prospects and customers can control the communications they receive, and marketers get to send better-quality, more targeted communications.

To Get Maximum Benefit From Your CRM, Don’t Overlook These Capabilities

Like anything else, CRM solutions are only as effective as the way you use them, and not all sales teams are fully exploiting the technology's features.

Redefining SEO in the Age of Digital Transformation

To give today's customers what they truly desire, it's imperative to look at SEO in a whole different way. Here's how to redefine your SEO best practices to further boost search engine results

Columns

How AI Is Impacting CRM (Already)

More customer data leads to smarter AI, and the sky's the limit

Luddites Like Me Like Personal Interactions

Any texts I receive from companies must be relevant, must provide value, and must be personalized.

X-Data + O-Data = Better Customer Journeys

Combining experience data and operational data can make a big difference for your customers

Is Your CRM as Intelligent as It Should Be?

CRM platforms must capture and organize ever-increasing amounts of data, and AI can help

Buyer's Guide Partners