It's time for a debrief: Did your customers feel an experience debt, one that will be paid by you in the form lost loyalty and revenue?
Jonathan Moran //
21 Jan 2026
Brands that combine emotionally resonant awareness tactics with rich machine-readable data will be the ones that stick.
Tristan Barnum //
16 Jan 2026
Agentic shopping is changing consumer behavior, but brands can use helpful, personalized messaging to stay top-of-mind when AI does the browsing
Keri McGhee //
08 Jan 2026
Instead of relying on user paths or platform-based credit, causal approaches use experiments and incrementality models to determine whether a specific action genuinely affected an outcome.
Tobin Thomas //
06 Jan 2026