Viewpoints

5 Keys for Creating a Customer Survey, and 1 Big Tip for Implementing It

Listening to what your customers have to say is critical, and so is organizing that feedback so that it reaches the right sets of ears.

6 Steps for Selecting the Right CRM for Your Business

Wading through the range of options can seem like a daunting task. The key is the patience to think things through and do your research.

For CRM and Marketing Automation Pros, Inclusive Marketing Makes Good Business (and Moral) Sense

Inclusive marketing allows organizations to avoid stereotypes and bias and develop deeper, more personal, and more authentic relationships with their target audience(s).

Protect Data Integrity During Your Digital Transformation

Any company that has embarked on digital transformation knows the process can be messy, even a little chaotic. By utilizing new lead capture and relationship management tools, you can organize your business and jump-start sales and marketing.

4 Steps for Integrating Customer Care Automation Into Your Marketing Strategy

Consumers expect real-time, personalized engagement with brands—and brands are going to need customer care automation to provide it.

Why Marketing and the Spider-Verse Have More in Common Than You Think

Just as Spider-Man: Into the Spider-Verse features six different versions of the same superhero, marketers can often misinterpret the same consumer as many different people. Marketers must use their superpowers to create coordinated, relevant experiences.

4 Ways to Grow Your Business with Gifting

When is gifting most impactful, and what type of gift is appropriate? Get started with these four ideas.

Monitoring SaaS Performance Is Critical. Here are 5 Key Points to Consider

Organizations have become so dependent on software-as-a-service CRM solutions that when performance lags, so does the entire operation's productivity and revenue-generating engine.

Fixing Marketers’ Profit & Loss Dilemma: Reactivate ‘Lapsed’ Customers

Too many rescuable customers are escaping without being noticed. Marketers need to adjust their metrics to emphasize the incremental revenue these customers represent.

How Analytics and AI Make Efficient Sales Reps

Big Data and AI can be powerful tools in the sales landscape, creating more time for sellers and more revenue for your company.

3 CRM Features That Could Overcomplicate Your Business

Your small business should understand what it needs from a CRM system, and what it doesn't.

Customer Sentiment Analysis: Finding Out How Your Customers Really Feel

Most companies, especially those with SaaS offerings, focus considerable attention on running programs to measure the health of their customers. Yet little is done to organize the data and mold it into a structured and purposeful record of customer sentiment.

5 Ways Small and Midsize Businesses Benefit From Structured Data

The not-so-secret sauce in this year's recipe for SEO success is something called schema, and here's why you should incorporate it into your marketing strategy.

Will Your Customer Relationships Survive Infidelity?

Consumers are more disloyal today than ever before, and this presents an opportunity for brands to break the traditional mold and embrace disloyalty.

In a Customer-Driven Age, Financial Firms Are Struggling to Achieve Loyalty

Too many companies are not collecting and analyzing the data they need to gain a deeper understanding of customers.

3 Reasons Your CRM Stinks—and What to Do About Them

These internal company issues lead to low adoption, frustration, and wasted investment. Thankfully, they're fixable.

3 Ways to Become a Data-Driven Customer Success Manager

The best customer success managers drive profitability for their company and their customers by helping to define best practices, identify patterns for meaningful upselling and cross-selling, lending input on relevant content creation, and making customers advocates for their products.

Best Practices for Getting the Most Out of Customer Feedback

Your customers have exactly what you need to know about your business. What's better than getting the opinions of people who are actually using your products and services?

7 Cultural Changes That Matter for Your Company

These seven pillars of company culture directly affect how much employees like their jobs, and how well they do them.

3 Ways Customer Data Platforms Can Help Rescue Retail

Now more than ever retailers need to harness the most valuable tool they have at their disposal—data.