Articles for Judith Aquino
Growing Profits with Marketing Automation
Streamlining your sales and marketing tasks with automated technology can do wonders for your productivity and bottom line.
Wasserstrom Revs Up Paid Search
With AdLucent, a restaurant supplier sees gains with Google's Product Listing Ads.
A View From My Seat Gains Insight, Higher Usage
With Artisan Optimize, an app developer takes advantage of A/B testing and more.
A First Look at Second Screens
As media consumption becomes more fragmented, marketers consider syncing television and mobile content.
What's in a Domain Name?
Here's what you need to know about the new Internet landscape.
The Introduction of Matrix Commerce
Delivering a seamless buyer experience is more important than ever.
Privacy Options Matter to Customers
Companies need to offer alternatives or face the consequences.
NRF's Big Show: The Great Retail Convergence
Retailers need to crush silos now more than ever.
Required Reading: Building Authentic Customer Connections
Welcome to the relationship era.
TagMan Introduces Leap Platform
New product lets marketers track and analyze customers' multichannel journey.
Eloqua Sets Its Sights on B2C Market
Marketers will receive more e-commerce capabilities and continued support for Salesforce.com products.
TreeHouse Interactive to Roll Out Enhanced Lead Nurturing Tools
New features enable the application of behavioral and contact data to automated campaigns.
Twitter Releases ADs API
New program makes it easier for advertisers to create sophisticated campaigns.
Curalate Adds Instagram Analytics and Promotions Features to Platform
Marketers can identify and highlight popular photos of their products to share on Pinterest.
Bislr Unveils Intelligent Web Site Marketing Platform
New solution lets marketers launch mobile-optimized sites, improve lead generation, and track campaign results.
Meeting the Needs of the Always-Connected Consumer
Forrester Research and Gartner uncover trends driving marketing decisions for 2013.
Twitter Snaps Up Social TV Analytics Firm Bluefin Labs
Acquisition gives Twitter a stronger grasp on second-screen advertising.
Causata Boosts Customer Experience Platform
Enhanced features include omnichannel analytics and recommendations.
SAS Rolls Out Visual Analytics for Work Groups and Midsized Businesses
Self-service option includes analytics, reporting, and visualization capabilities.
The Pros and Cons of Crowdsourcing
Is tapping into the wisdom of crowds right for your organization?
Product Placement Goes Interactive
Shoppable videos enable users to buy products shown in films.
Measuring a Channel's Marketing Value
Marketers look for insights in increasingly complex purchase paths.
Harnessing the Power of Pinterest
What marketers should know about the social bookmarking site.
Air Animal Pet Movers Gives Its Business a Boost
GoldMine helps the pet transport company streamline its operations.
ExactTarget Adds Integrated MobilePush Application
New app lets marketers integrate push messaging into digitital marketing campaigns across email, text, social, and the Web.
Twitter Rolls Out Transparency Site
Transparency.twitter.com unleashes data about copyright notices, removal, and information requests.
Neolane Rolls Out Enhanced Marketing Analytics Platform
Marketers get greater insights and analytic capabilities.
Swipp Launches Social Intelligence Platform for Businesses and Consumers
Product will give users greater insight into social sentiment around topics and terms.
NextPrinciples Debuts Social Analytics and Engagement Platform
Insight-To-Action lets businesses integrate social conversations into CRM systems.
Venture Capital Group Unveils Automated Lead Generation Platform
Automated system helps businesses produce local real-time leads using organic search technology.
Intel Rolls Out Retail Solutions to Increase Customer Engagement
Products include a vending machine that customizes offerings and digital shelf labels.
60 Minutes with The Container Store, Starbucks, and Whole Foods CEOs
Leaders weigh in on the economy, government.
Total Communicator Solutions Debuts Mobile Marketing Communication Platform
Allows marketers to deliver offers based on location, shopping behavior, and preferences.
Pioneer Content Marketing Firms McMurry and TMG Custom Media Join Forces
Merger to provide clients with expanded content strategy, creation, distribution, and analytics services.
Global IT Spending to Accelerate in 2013, Say Forrester and Gartner
Bullish outlook is dragged down by diminishing PC sales, analysts add.
Boost Brand Advocates and Social Media Influencers
How to help these groups help your company shine.
Adding Eyeballs with Video
Sports Unlimited gets an SEO boost and increases sales with help from Treepodia.
Cracking the Social Media Code
Here's how to make an impact.
Pricing Gets Personal
Businesses experiment with prices based on consumer demographics and behavior.
ICANN Reveals Results of Domain Name Auction
New domain names like .food, .energy, .city, and others could be launched next year.
PostRelease Joins Forces with Tapatalk to Help Publishers Monetize Mobile Sites
The advertising platform lets companies add native ads to content.
IDInteract Introduces Demand Exchange Platform
The automated platform lets marketers deliver tailored offers based on customer interest and intent-to-buy data.
Moxie Software Rolls Out Social Chat App for Facebook
Engage+ analyzes users' Facebook profile data for personalized interactions.
Gnip Announces New "Plugged In" Partner Program
Partners get access to more social data, features, and other perks.
CMO Council: Marketers Eye Greater Investments in Digital and Email Advertising
Report includes assessments of market planning, budget allocation, and organizational development.
Aggregate Knowledge Rolls Out Enhanced Media Intelligence Platform
Upgrade includes new "what-if" predictive modeling tools.
Virtual Assistants Enter the Enterprise
Nina, Lexee, and Sophia follow Siri's lead…this time into the workplace.
The High Cost of Paying for Reviews
The pressure to keep up appearances is encouraging companies to pay for praise.
Marketing Without Barriers
Why fusion marketing is the future of advertising.
Increased Video, Click Rates Are Good News for e.Republic
A media and research company revamps its Web sites with help from Limelight Networks.
Twitter Is an "Interest Network," Says Twitter Exec
Don't call it a social network.
Social Media Ad Revenue to Reach $9.2 Billion by 2016
Ads on social networks are going "native," reports BIA/Kelsey.
Glam Media Debuts Private Ad Marketplace
A partnership with the Rubicon Project lets advertisers buy content through advanced audience targeting.
Interactive Intelligence to Roll Out MarketPlace for Apps
E-commerce site will include apps for process templates, custom reports, and more.
Zuora Adds Subscription Finance Analytics to Z-Finance
Includes partnerships with GoodData, SaaSOptics, and ScoutAnalytics.
HootSuite Beefs Up Facebook Targeting Capabilities
New features let marketers target users by gender, age, relationship status, education, and more.
Telnames Rolls Out Mobile Site Building App
New app lets SMBs create mobile-friendly sites in minutes.
Attensity Rolls Out Analytics Suite for Product Launches
The New Product Introduction solution lets marketers track online sentiment around new releases.
Eloqua Adds Display Ad Capabilities to Platform
AdFocus helps marketers create, manage, and measure paid media, in addition to owned and earned channels.
Moxie Software Joins Forces with Microsoft
Customers get joint access to Spaces by Moxie and Microsoft Dynamics CRM.
MicroStrategy Rolls Out MicroStrategy Cloud Express
SaaS product features DIY business analytics and the ability to deploy mobile apps within a week.
Microsoft to Update Dynamics CRM
Enhancements include more social and video collaboration capabilities.
Transforming Social Media Data into Predictive Analytics
More organizations are leveraging psychographic data to forecast positive—and negative—results.
Mixing Art and Science in Retail
VF Corporation gains more customer insight and a faster workflow with Alteryx.
What's Your Prospect's Score?
Companies get savvier at finding the hottest leads.
Understanding the Shopper Economy
How marketers can turn behavior into currency.
Yahoo Will Ignore IE10's Default "Do Not Track" Setting
The Internet company joins IBM, Intel, P&G, and others in opposing DNT.
Adobe to Reorganize Marketing Cloud
Plan divides offering into five core solutions.
Marketo Adds Resources, Best Practice Tips with Marketing Nation
New network provides more ways for marketers to enhance their campaigns.
TailoredMail Allows Marketers to Create Mobile-Optimized Emails
New app lets users design an HTML5 version of emails, landing pages, microsites, and more.
Salesforce.com Adds Social Analytics Partners to Marketing Cloud
New offering includes mix-and-match options from 20 vendors.
Microsoft Jumps into the Marketing Automation Space
Acquisition provides further proof of maturing market.
Demandbase Launches Targeted Display Ad Platform for B2B Marketers
New offering lets marketers deliver personalized ads to companies without cookies.
SAP Rolls Out Business Planning and Consolidation Mobile App
New app offers financial planning and analysis capabilities.
Source Metrics Releases Integrated Social Media Tool Kit
Platform offers social publishing, campaign management, monitoring features, and more.
Accenture Picks Up Digital Production Provider avVenta
Acquisition strengthens Interactive marketing suite with support features.
Anametrix Debuts Campaign Analytics Tool
Self-service tool lets marketers evaluate multichannel marketing results and more.
Google Introduces AdWords Business Credit
New credit card targets SMBs looking to advertise on Google.
Nine By Blue Introduces Blueprint Search Analytics
New offering by ex-Googler lets users identify and troubleshoot SEO problems.
Adobe Beefs up AdLens Solution
AdLens users gain access to SiteCatalyst, AudienceManager, and more.
Urban Airship Rolls out Location Messaging Service
New service lets marketers send targeted notifications based on location history profiles.
HootSuite Adds Conversations to Social Media Dashboard
The new service lets users communicate without leaving the HootSuite platform.
AdAdvisor Launches ConsumerReach for Display Ads
Solution lets companies use CRM data to reach targeted online audiences.
SMBs Leap into Marketing Automation
CMOs are on pace to spent more on IT than CIOs.
Diamond in the Rough Gets Tech Savvy
A jeweler tracks and streamlines email responses with ToutApp.
Socialbakers Adds New Features to Social Media Management System
Upgrade includes publishing, content filter, workflow management features, and more.
Mass Relevance Unveils The Product Studio
Self-serve platform features social media tools and curation settings.
Influitive Rolls Out the AdvocateHub for Businesses
The platform helps companies promote word-of-mouth marketing among customer advocates.
Gartner Sees a Rise in Fake Reviews
Online reputation defense is a growing market, according to the research firm.
BrightContext Releases Real-Time Data Processing and Visualization Platform
Analyzes data streams for social TV, gaming, mobile apps, and business metrics.
Lyris Rolls Out Lyris One
Users can analyze big data to create relevant campaigns, do automated testing.
Moontoast Adds Social Application Suite
New tools let users create contests, polls, plus rewards for Facebook, Twitter, and more.
Rookie USA Introduces Virtual Carmelo Anthony
Holographic 3D image provides store information and basketball tips.
IBM Launches Cloud-Based Marketing Center
New service combines analytics with real-time marketing execution capabilities.
Kred Rolls Out Kred for CRM
Application lets Salesforce.com customers score social media users on influence and outreach.
Uncovering the Impact of Facebook Ads
Stylistpick gains social marketing insights and more with Marin Software.
Tread Cautiously with Personalization
Retailers can look at customers' locations, past purchases, and even their computer brand to customize content.
Working from the 'Outside In'
Forrester Research reveals customer experience insights and analyses.
Avoid the Spam Folder
How marketers can save outbound emails from the dreaded fate.
Twitter Unveils Certified Products Program
Approved products must meet criteria based on customer engagement, analytics, and more.
Indicee Unveils Indicee Analytics for Salesforce Chatter
New app lets users analyze contributions, influencers, trends and opportunities within collaboration tool.
IBM to Buy Kenexa for $1.3 Billion
Acquisition boosts Big Blue's social business offerings.
DataSift Rolls Out New Tools to Help Businesses Analyze Social Data
Solutions let users mine, filter, and incorporate social big data into platforms.
Rackspace Extends Critical Application Services to Adobe CQ
New extension provides customers with advanced cloud and hybrid support.
What Companies Miss on Their Social Engagement Journey
Don't overlook your advocates and influencers.
Cortera Launches B2B Purchase Insights Tool
The solution provides users with purchase and payment behavior data on 20 million U.S. companies.
The Future of CRM According to Vendors
Execs share thoughts on customer trust, brand experience, and social CRM.
How to Bring the Digital Experience to Stores
Start with the "five Cs" of in-store marketing, analyst says.
SDL Targets SMBs with Enterprise-Class Media Platform
New release includes advanced analytics, historical data, and self-service functionalities.
Awareness Adds Scoring to Social Marketing Automation Suite
New features let users define their own segmentation rules and more.
Eloqua Pulls in $92M from IPO
Marketing automation vendor gains more visibility, ups ante on competitive industry.
Constant Contact and Pontiflex Launch New Integration
Partnership lets SMBs collect email addresses through mobile ads and manage them on Constant Contact.
Facebook Sets Its Sights on Advertisers
The world's largest social networking ups the ante on its offerings.
Uncovering the Hidden Wealth of Your Customers
Don't miss these opportunities.
BlogFrog Launches Influencer Marketing Platform
New platform lets marketers identify influential bloggers by topic, vertical market, consumer reach, and more.
QuestBack Rolls Out Listen & Act Engagement Tool
New social media tool integrates with CRM systems, includes survey capabilities.
New Organic and Paid Search Reporting, Bidding Options in Kenshoo Enterprise 4.7
Upgrade gives clients added insights into search marketing performance and more.
SAP Adds Analytics to BusinessObjects Suite
Upgrade includes enhanced analytics and self-service features.
Epsilon Enhances Consumer Database with Market Trend Data
Provides added insight into consumer buying behavior for marketers.
SAP Introduces Net Margin Analysis
New tool reveals hidden B2B expenses.
Votigo Rolls out Saas-Based Social Marketing and CRM Suite
Platform includes promotions and conversation managers, analytics, and more
Oracle Picks up Involver
Latest acquisition strengthens the software giant's social media toolset
MetrixLab Snaps up MarketTools Research Solutions
Acquisition expands digital and cross-media research offerings.
Dell to Buy Quest Software for $2.4 Billion
Acquisition further cements vendor's commitment to the cloud
Catching up with Your Customers
Restaurants struggle to reach their increasingly tech-savvy customers.
Brainstorming Your Way to Sales Growth
Successful sales leaders share their best tips.
Aquasana Dives Into Social Intelligence
NetBase helps the water filter company gain insight into its customers' needs.
Listening to the Voice of the Constituent
A snapshot of the ways government agencies are using CRM strategies and technology today.
Neolane Unveils New Mobile App Channel
Features include personalized push notification capabilities
Act-On Software Rolls Out Online and Social Media Tracking Tool
New product helps SMBs compare themselves to competitors
ScaleXtreme to Launch Cloud-Based Big Data Systems Management Features
Offering will include peer-based analyses, shared security threat alerts, and more
VerticalResponse Releases Integrated Social Media Platform for Marketers
New solution lets users create, manage, and measure email and social marketing efforts from one dashboard
Peoplefluent Enhances User Experience with VMS Version 6.0
Upgrade includes candidate comparison feature, drag-and-drop widgets, and interactive icons
Facebook Buys Facial Recognition Provider Face.com
The start-up says it will contribute to the social network's mobile offerings.
ExactTarget Rolls Out MobileConnect Application
Cloud-based application powers SMS alerts and mobile marketing messages
Locaid Launches Locaid Geofence API
Cloud-based API lets mobile marketers deliver location-based messages and services
HootSuite and HubSpot Join Forces
Partnership will tie social media activity to lead generation and campaign efforts
Revolution Analytics Launches R Enterprise 6.0
Latest upgrade lets users analyze data on the cloud in less time.
Salesforce.com Snaps Up Buddy Media for $689 Million
Acquisition extends CRM giant's social marketing capabilities
Autonomy Rolls Out Big Data Solutions in the Cloud
Features include enhanced support for Hadoop and stronger analytics for marketers
Find the Right Social Media Monitoring Tool
Knowing how your brand is faring on the Web is essential, but which solution is best for your organization?
Brooks Brothers Adds Value Through Advanced Testing
Monetate helps the retailer optimize its Web site and fine-tune its campaigns.
Business intelligence and Analytics Are Getting Hotter
More companies are wising up to these applications' benefits.
Customer Relationships and Extreme Trust
Why companies need to step up their game.
Aegis Rolls Out Proactive Intelligence Suite
Features include real time insights, analytics, and mobile capabilities.
SAP to Buy Ariba for $4.3 Billion
Acquisition bulks up cloud offerings and combats competitors
Oracle Acquires Cloud Marketing Platform Vitrue
The software maker that once dismissed cloud computing picks up another cloud vendor.
Experian Marketing Services Snaps Up Conversen
Acquisition gives marketers access to more cross-channel campaign management capabilities
Adobe Introduces New Cloud-Based Tools for Marketers
Offerings accelerate enterprise marketing campaigns
Sybase 365 Launches Updated Business Intelligence Service for Mobile Operators
Offering includes enhanced reporting features, analytics, and new segmenting capabilities
Teradata Snaps Up Cloud-Based Digital Marketing Provider eCircle
The deal further strengthens the data warehouse veteran's hold in the marketing data space.
There's Value in the Simple Things
Customers not only appreciate simplicity; they'll pay more for it too.
Vermont Gets a Boost in Organ Donor Registrants
Social Life helps state harness the power of social media.
Hiscox Leaps Into Video
A specialty insurer drives brand awareness through its Web series.
Marketing and Advertising Agencies Blur the Lines
Third-party partners are broadening their roles. What to consider for the perfect pairing.
Intuit Buys Demandforce for $423.5 Million
Acquisition complements Intuit's QuickBooks software, enhances SMB offerings.
IBM Acquires Vivisimo
The acquisition further strengthens Big Blue's data analytics offerings.
Millbrook Rolls Out New Analytics Offering for Insurance Carriers
Property and casualty insurers get advanced data analytics for identifying new insights and growth opportunities
Pardot Enhances SEO Capabilities with Keyword and Competitor Monitoring
Upgrade helps marketers track and measure the performance of words and businesses
Bazaarvoice Announces New Integrations, Product Capabilities
New partnerships with Responsys and SAP and expanded social data offerings
Message Systems Launches "Momentum for CRM" Software
New product offering gives Oracle's Siebel CRM users enhanced messaging capabilities
SAP Goes After Predictive Analytics Software Market
New software offers advanced analytics, integration capabilities
Information Builders Expands Its SaaS Analytic Applications
Enhancements include beefed-up security, simplified administration
Clickable Rolls Out New Widget-Based Dashboard
Dashboard lets marketers streamline search and social marketing data
Digital Media: How to Make Your Content Pop
Online videos are drawing more eyeballs than ever before. Here's what marketers need to know.
Ramping up for More Online Traffic
American Greetings reduces bottlenecks with Compuware APM.
Consumers Want More Personalized Shopping Experiences
Studies show customers are willing to share data for better services, even though privacy is still a concern.
Banks Are Rethinking Their Outreach Strategies
The need for better communication is leading marketers to up their game.
Embrace the Concept of "We"
Collaborators make the best competitors.
SugarCRM Users Get New Reporting Features via Atcore Systems and LogiXML Partnership
Integration offers embedded analytics, reporting, and data visualization capabilities
Kwanzoo Introduces Smart Banners
New features include banner ad testing capabilities and performance analytics.
Adobe Enhances Digital Marketing Suite with Adobe Social and New Features
Upgrade includes advanced advertising platform and predictive analytics
Microsoft Shares Its CRM and ERP Roadmap for 2012
Updates span business applications, include a greater push into the cloud
Marketo to Release RPM Solution for Microsoft Dynamics CRM Users
Integration gives marketing and sales managers real-time insight into revenue performance.
Net Promoter Study Unveils Customer Loyalty Leaders for 2012
Apple, Amazon, Costco, and USAA take top honors.
BroadVision Enhances Its Enterprise Social Networking Platform
Upgrade includes collaboration capabilities and social analytics.
NetBase Unveils a New Social Media Monitoring Platform
The monitoring platform includes real-time customer insight.
Get It Mobile Launches Tracking Feature for In-App Advertisements
Program gives marketers ROI data on app installations and ad campaigns.
Facebook and Twitter Icons Influence Purchasing Decisions
Study finds shoppers who see social media icons next to "embarrassing" items are less likely to buy.
How to Achieve Uncommon Service
The first step is accepting the fact that you can't be good at everything.
FirstRain Unveils Enterprise Customer Intelligence System
Solution delivers customer intelligence to iPads, mobile, and collaboration platforms.
First Data Connects Credit Cards to Offers and Loyalty Programs
The platform lets merchants insert ads into payment cards.
ToutApp Rolls Out Trackable Email via Salesforce Integration
Enhancement includes improved email insights and timesaving features.
Hipcricket Enhances Ad Life Platform with New Features
Updates include faster campaign creation, improved self-service capabilities, and tighter integration between mobile channels.
PowerInbox API Turns Email into Interactive Experiences
Users can now access videos, e-commerce, and other live content in email.
Monetrix Rolls Out User Analytics Solution
Beta version includes data integration, actionable reports, and segmentation strategies.
Manticore Unveils Its Latest Marketing Automation Platform
Winter 2012 includes a simplified user interface, more design features and assets.
Why Companies Need to Rethink Their Motivational Strategies
Employers should ask their staff these two questions.
Net Promoter Creator to Release Social Media Measurement Tool
SparkScore helps companies identify "promoters" and "detractors" in social media comments.
Tapjoy Opens Doors to Mobile Value Exchange Marketplace
Advertisers can set prices for ad-related services from 70 million users.
Take Your Facebook Page to the Next Level with F-Commerce
It's time to transform those "likes" into sales.
Wyndham Hotel Group's Targeted Emails Break Records
Marketing team hones in on members through email messages.
Getting a Boost in Leads
AG Salesworks helps a software developer uncover more prospects.
Gen Y: The Next Generation of Spenders
They're young, educated, and tech-savvy. Here's how to get them to pay attention to you
Knotice Teams Up with Gigya
Partnership lets marketers apply permission-based Facebook data to campaigns.
Smartlogic Releases New Content Intelligence Platform Features
Company adds multilingual capabilities, semantic visualization, a feedback tool, and more.
CMO Council Study: Marketers Are Dissatisfied with Traditional Ad Firms
More than half see agencies playing "catch-up" with new technology.
Intel Teams Up with Kraft Foods, HSN, and Macy's on Retail Solutions
Kraft introduces adults-only vending machine for adults.
Infor Launches New Marketing Suite
Multichannel campaign management tools, analytics let marketers deliver comprehensive messages.
Bill Clinton Discusses Bookstores, Tax Reform, and High-End Manufacturing at NRF Conference
The former president names his favorite bookstore and explains what his mother taught him.
Promotional Email Campaign Volume Reached New High in 2011
Retailers sent out an average of 177 promotional email campaigns.
[x+1] Unleashes Latest Digital Marketing Hub
Users get enhanced data synchronization, data visualizations, and more.
"The Rail" Opens Up Advertising Opportunities for Restaurants
Viableware's new self-swipe payment offers coupons, apps, too.
Media Measurement Provider Rentrak Joins Forces with Ad Agency
Camelot Strategic Marketing & Media enhances its offerings.
5 Hot Marketing Trends
Customer strategists must step up their engagement efforts as mobile's mercury rises
Tablets and Smartphones Transform the In-Store Customer Experience
Retailers hope to give consumers new incentives to shop at brick-and-mortar stores
Turn Your Sales Reps Into Challengers
In a tough sales environment, an assertive sales rep trumps relationship builders
Don't Count Out Email Yet
New advances make email a smart choice for marketers
Creative SEO Strategies Lead to Ringing Results
Distilled works with Impact Dialing to boost search rankings
Call Genie to Acquire VoodooVox
Deal strengthens Call Genie's pay-per-call advertising.
OneReach Releases Multichannel Automated Solution for SMBs
Platform lets users reach customers via voice, email, text messaging, and social media.
Mobilize.Me Offers Businesses More Control in Daily Deals Service
Platform lets users set strict parameters for promotions.
ClickSquared Joins Forces with Offerpop
Alliance gives marketers integrated social campaigns
Constant Contact Launches Marketing Tool for Small Businesses
Features include templates for Facebook landing pages and more.
SAP and NetBase Partner on Social Media Apps
Joint solution offers enhanced social media monitoring and analytics
Twitter Jumps into the Fray with Brand Pages
Marketers get a banner plus video and photo-embedded tweets.
StumbleUpon Gets a Makeover and Becomes More Brand-Friendly
The redesign includes a new logo, Web site, and "Channel" feature.
Leads360 Introduces New Automated Text Message Capabilities
Users can automate and track text messages via email.
YouTube Replaces Insight with New Analytics Tool
New features include more detailed reports, stats, and data filters
Oracle to Acquire RightNow Technologies
The $1.5 billion deal is part of an "aggressive" move to offer more cloud solutions, Oracle says.
How to Harness the Power of Foursquare
Here's what companies need to know before embracing the social media tool.
Salesforce Takes Enterprise Social Media Marketing to the Cloud
Radian6 Social Marketing Cloud lets companies monitor 150 million sources of social media conversations and more
GetResponse Launches New Email Intelligence Suite
Features include email ROI analytics, automated reports, and scheduling options
Netvibes Adds Real-Time Social Media Analytics to Enterprise Solution
Features include adaptive algorithms and automation tools.
Vizu Launches Partnership with Adap.tv
Joint offering provides real-time brand lift analytics and optimization within video.
Hearsay Social Unveils Corporate-to-Local Management Tools for Google+ Pages
Brands can now publish, manage, and monitor campaigns on the new social network.
Quova Partners with XA.net to Boost Real-Time Audience Targeting
Marketers get more effective and efficient media buys.
Brands Cannot Pay Their Way to Greatness Anymore
Coca-Cola's marketing head shares tips at Ad:Tech New York
Google+ Goes After Businesses
Google's Christian Oestlien discusses features, avoids talk of Facebook
Meet the CRM Idol Winners
Prizes include consultations, free software, workshops, and more.
Infusionsoft Acquires CustomerHub
The deal expands Infusionsoft's product offerings with membership sites and content delivery tools.
DemandTec Adds Cloud-Based Planning and Performance to Its Apps
The newest features include richer marketing, merchandising, and trade planning tools.
Emailvision Releases Campaign Commander Enterprise Edition
The new software combines customer intelligence with email, mobile, and social media campaign management.
Coveo Launches New Multichannel Text Analytics Software
The upgrade includes connectors to Twitter and JIRA, multi-role administration, and additional language support.
Oracle to Acquire RightNow Technologies
The $1.5 billion deal is part of an "aggressive" move to offer more cloud solutions, Oracle says.
Oracle Reveals Plans to Acquire Endeca Technologies
The deal extends Oracle's reach into unstructured data management.
MarketTools Releases Its Latest CustomerSat EFM Solution
The new version includes new survey authoring choices and publishable PDF dashboards.
CRM Idol Will Soon Have Its First Winners
Contestants say they've already won by receiving added exposure.
Marketo Launches New Marketing Software for Small Businesses
Marketing automation system rolls email campaigns, social media, lead tracking, and more into one program.
Verint to Acquire GMT
The $24.6 million deal extends Verint's reach into the local branch banking industry.