Salesforce.com Adds Social Analytics Partners to Marketing Cloud
NEW YORK (Cloudforce) -- A month after unveiling the Marketing Cloud, Salesforce.com announced today that it has expanded its marketing solution to include partnerships with 20 social analytics vendors, giving customers more ways to analyze their data and uncover greater insights.
"What we're hearing from our customers is that they want to do more with their social data," says Rob Begg, vice president of product marketing for Marketing Cloud. "They want to know who these people are, what their comments mean, and which comments are actionable."
The Marketing Cloud suite of products also brings together technologies that Salesforce.com gained through its acquisitions of Radian6 and Buddy Media.
The Marketing Cloud Social Insights partner program includes Bitext, Calais, Caterva, Clarabridge Link, EpiAnalytics, Kanjoya, Klout, Kred, LeadSift, Lexalytics, LinguaSys, Lymbix, Metavana, OpenAmplify, PeekAnalytics, Rapleaf, Solariat, Soshio, The SelfService Company, and Trendspottr.
"Kred is invaluable for Salesforce Marketing Cloud customers who want to monitor and engage with influential people on social media who are talking about their market or keywords. No other influence measure is built on the depth or immediacy of data that Kred provides. Kred will be instrumental for marketers who move beyond Likes and follows to converse with members of the social media communities that form around brands and shared interests," said Andrew Grill, CEO of Kred, in a statement.
"Today's leading brands recognize that social media is transforming the way they connect with customers on a global scale," said Michael Lazerow, chief marketing officer of Salesforce Marketing Cloud. "By leveraging the power of the Salesforce Marketing Cloud, partners such as Kred are empowering companies to take advantage of this shift and turn insights from millions of conversations about their products, brand, and industry into actions that strengthen customer relationships."
"150 million social conversations are happening every day, and now companies are truly able to take social insight and turn it into action by focusing on the conversations that matter," Lazerow added. "Salesforce Marketing Cloud's new social analytics help brands discern signal from noise to deliver real business value."
Salesforce.com plans to add more companies in the coming months, which will eventually include "hundreds" of vendors, according to Begg. "It's similar to the App Exchange, but for the Marketing Cloud," he adds.
Through a credits-based system, companies can select multiple analytics services to create a dashboard that delivers a snapshot of their company using the analytics they selected. Customers can use the analytics to identify sales leads, discover advocates, detect trends for topics or keywords, uncover social influencers, analyze content in 17 languages and monitor multiple Chinese social media platforms, including Sina weibo and Tencent weibo.
The basic edition of the Marketing Cloud, which starts at $5,000 per month, includes 1,000 partner credits. Customers can buy additional blocks of 10,000 credits for $100 per month.
Salesforce.com also used the Cloudforce event to introduce its new Chatter Communities for Service and Marketing, and ChatterBox, an enterprise file sharing and collaboration tool similar to Dropbox. Also new to the company is Salesforce Identity, which allows for a single sign-on for all of a company's business apps from within Salesforce; Salesforce Canvas, a new developer platform, and Salesforce Touch, a mobile application development platform.
Down the road, the company will also make available a new Salesforce employee management application called Work.com. Work.com is a social networking app that can be used to evaluate employee performance, provide feedback to colleagues, and send coaching notes, according to John Wookey, executive vice president of social applications and Work.com.
Salesforce.com Snaps Up Buddy Media for $689 Million
04 Jun 2012
Acquisition extends CRM giant's social marketing capabilities
Salesforce Radian6 Delivers New Insights
17 Jul 2012
An expanded partner ecosystem also caps the Radian6 social media monitoring and listening tool.
Salesforce.com Unveils Salesforce Communities
14 Aug 2012
Now any company will be able to create private social communities to connect with customers and partners in entirely new ways
Kred Rolls Out Kred for CRM
05 Sep 2012
Application lets Salesforce.com customers score social media users on influence and outreach.
Salesforce.com Delivers Social, Mobile Advancements at Dreamforce
20 Sep 2012
CEO Mark Benioff touts transformative power of social media in business.
TailoredMail Allows Marketers to Create Mobile-Optimized Emails
22 Oct 2012
New app lets users design an HTML5 version of emails, landing pages, microsites, and more.
Adobe to Reorganize Marketing Cloud
26 Oct 2012
Plan divides offering into five core solutions.
Interactive Intelligence to Roll Out MarketPlace for Apps
19 Nov 2012
E-commerce site will include apps for process templates, custom reports, and more.
Glam Media Debuts Private Ad Marketplace
21 Nov 2012
A partnership with the Rubicon Project lets advertisers buy content through advanced audience targeting.
Gnip Announces New "Plugged In" Partner Program
05 Dec 2012
Partners get access to more social data, features, and other perks.
Salesforce.com Socializes Sales Performance Management
18 Dec 2012
Weds Work.com with Sales Cloud; debuts native game mechanics.
FirstRain Debuts FirstRain for Touch
12 Mar 2013
Enterprise customer intelligence solution built for Salesforce Touch platform.
Salesforce.com Unifies Social Acquisitions
23 Apr 2013
Launch of Social.com app weds social listening and CRM contact data.
Salesforce.com Unveils Salesforce Files
09 Sep 2013
The company renames Chatterbox and leverages its EntropySoft acquisition.