Kred Rolls Out Kred for CRM
Kred, a social media scoring system created by social analytics company PeopleBrowsr, today launched Kred for CRM in partnership with Cadalys, a Salesforce.com implementation and consulting partner. The application lets Salesforce.com customers integrate and rank social media users on their CRM database using Kred's social media scoring system to identify influential contacts.
In contrast to other social scoring systems, such as Klout, Kred provides separate scores for a social media user's influence and outreach capabilities. The scores, explains Scott Milener, senior vice president of social strategy at Kred, are based on a person's interactions on Twitter and Facebook: how often you reply, retweet, and mention others, in addition to being replied to and mentioned in return. "We are also able to factor in offline 'real world' influence by adding Kred Moments [a ranking system for offline qualities such as education, employment, etc.] to a person's account," Milener adds.
Influence scores are given on a scale of 0 to 1,000 (most influential) and outreach scores are ranked on a 0 to 12 scale (highest). Both scores are based on more than 1,000 days of social data.
For companies looking for influencers according to certain subjects or keywords, Kred for CRM also provides an influence score for users within specific online communities, such as C-Suite executives, tech, finance, and healthcare. "We would not expect a politics expert to be an expert on cooking, and [the] community scores will reflect that," Milener maintains. "This is great for targeting and understanding who the most influential people are by their interests."
Kred for CRM is available on Salesforce.com's AppExchange.
Awareness Adds Scoring to Social Marketing Automation Suite
New features let users define their own segmentation rules and more.
Salesforce.com Unveils Salesforce Communities
Now any company will be able to create private social communities to connect with customers and partners in entirely new ways
The Future of CRM According to Vendors
Execs share thoughts on customer trust, brand experience, and social CRM.
Indicee Unveils Indicee Analytics for Salesforce Chatter
New app lets users analyze contributions, influencers, trends and opportunities within collaboration tool.
Twitter Unveils Certified Products Program
Approved products must meet criteria based on customer engagement, analytics, and more.
Moontoast Adds Social Application Suite
New tools let users create contests, polls, plus rewards for Facebook, Twitter, and more.
Salesforce.com Adds Social Analytics Partners to Marketing Cloud
New offering includes mix-and-match options from 20 vendors.
Kred Owner Acquires Social Analytics Company Swaylo
Debuts ways brands can measure social influence in communities, campaigns.