September 5, 2012
By Judith Aquino,

Kred Rolls Out Kred for CRM

Kred, a social media scoring system created by social analytics company PeopleBrowsr, today launched Kred for CRM in partnership with Cadalys, a Salesforce.com implementation and consulting partner. The application lets Salesforce.com customers integrate and rank social media users on their CRM database using Kred's social media scoring system to identify influential contacts.

In contrast to other social scoring systems, such as Klout, Kred provides separate scores for a social media user's influence and outreach capabilities. The scores, explains Scott Milener, senior vice president of social strategy at Kred, are based on a person's interactions on Twitter and Facebook: how often you reply, retweet, and mention others, in addition to being replied to and mentioned in return. "We are also able to factor in offline 'real world' influence by adding Kred Moments [a ranking system for offline qualities such as education, employment, etc.] to a person's account," Milener adds.

Influence scores are given on a scale of 0 to 1,000 (most influential) and outreach scores are ranked on a 0 to 12 scale (highest). Both scores are based on more than 1,000 days of social data.

For companies looking for influencers according to certain subjects or keywords, Kred for CRM also provides an influence score for users within specific online communities, such as C-Suite executives, tech, finance, and healthcare. "We would not expect a politics expert to be an expert on cooking, and [the] community scores will reflect that," Milener maintains. "This is great for targeting and understanding who the most influential people are by their interests."

Kred for CRM is available on Salesforce.com's AppExchange.