Twitter Unveils Certified Products Program

Following its move to clamp down on the ways third-party apps use its data, Twitter has unveiled a Certified Products Program to help businesses find approved tools to engage with customers, understand and respond to what people are saying about them on Twitter, and learn more about their followers. 

Noting that "there is a thriving ecosystem of Twitter developers building products and services," the program is designed to feature the best offerings, writes Doug Williams, manager of business development, in a blog post.

The Certified Products will be organized under three categories: engagement, analytics, and data resellers. Twitter has so far selected 12 vendors that will participate in the program. The vendors are Attensity, Crimson Hexagon, Dataminr, DataSift, ExactTarget, Gnip, HootSuite, Mass Relevance, Salesforce.com's Radian6, SocialFlow, Sprinklr, and Topsy.

To be selected, each vendor had to prove its tools already excelled in helping users get closer to customers on Twitter, measure their activity, and offer insights into what people were saying about a company's brand, among other requirements, according to a spokesperson for Attensity. 

"Attensity's relationship with Twitter originates from an agreement...back in October 2010 to enable Attensity customers to have real-time access to Twitter's "firehose" or complete data stream," explains the spokesperson. "Attensity has since worked closely with Twitter, building out its Respond solution to have a real-time view of conversations on Twitter."

Twitter is currently accepting applications for additional partners to work with the social media company in developing certified products. Twitter's guidelines for certified products are as follows:

  • Make Twitter more valuable to businesses and solve a need that Twitter does not address;
  • Help bring Twitter to new or underserved markets;
  • Twitter is a core part of your product and you make use of all applicable APIs and features;
  • Integrations behave as consistently as possible with Twitter's own products;
  • Encourage meaningful engagement with the Twitter network;
  • You are working on an opportunity with significant impact; and
  • Use Twitter Platform products rather than creating similar products. 

Third-party developers that create apps for Twitter users face increasingly stringent rules. Twitter recently announced apps that have more than 100,000 users will have to meet the company's policies and service agreements. Those that already have more than 100,000 user can only grow to 200 percent of their current size.

CRM Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues

Related Articles

Viacom and Mass Relevance Partner to Launch EchoGraph

Social media platform will track and analyze social activity for advertisers.

Gnip Announces New "Plugged In" Partner Program

Partners get access to more social data, features, and other perks.

HootSuite Beefs Up Facebook Targeting Capabilities

New features let marketers target users by gender, age, relationship status, education, and more.

HootSuite Adds Conversations to Social Media Dashboard

The new service lets users communicate without leaving the HootSuite platform.

Gartner Sees a Rise in Fake Reviews

Online reputation defense is a growing market, according to the research firm.

Moontoast Adds Social Application Suite

New tools let users create contests, polls, plus rewards for Facebook, Twitter, and more.

Kred Rolls Out Kred for CRM

Application lets Salesforce.com customers score social media users on influence and outreach.

Conversocial Analytics Platform to Focus on Customer Service Metrics

New social media tool brings true customer service key performance indicators to Facebook and Twitter.

Salesforce.com and Twitter Announce Global Strategic Alliance

With more than 400 million Tweets per day, Salesforce Radian6 and Twitter provide companies with new opportunities to listen, engage and gain customer insight in real time.

Most Customer Service Tweets Go Unanswered

In a study of the top 25 online retailers, only 44 percent of customer service questions posted via Twitter were answered within 24 hours.

Buyer's Guide Companies Mentioned