HootSuite Beefs Up Facebook Targeting Capabilities

Enterprise social media management company HootSuite has released new targeting and analytics features for Facebook users. Announced yesterday, the new features allow users to segment their messages by age, gender, interests, relationship status, and education, as well as use geo-fencing profiles that can limit target audiences for individual posts by language or location.

The enhanced demographic targeting capabilities are part of HootSuite's strategy to make its offerings more appealing to companies with a global audience, according to HootSuite CEO Ryan Holmes.

"With features like demographic targeting and geo-fencing, more companies than ever will be able to prioritize social on their home turf," said Holmes in a statement.

"These functions are an extension of our effort to make HootSuite a truly international service offering,"

HootSuite also enhanced its analytics capabilities. It now lets users measure their Facebook page's reach and see how many people are talking about their brand by demographic or region.

As HootSuite extends its offerings, it is also working out a few kinks. Earlier this week, Holmes issued an apology to customers after the company inadvertently sent emails to users that included the email addresses of hundreds of other customers. The error, Holmes explained, was a result of the company's efforts to migrate its recently acquired Seesmic customers to the Hootsuite platform.


CRM Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues

Related Articles

HootSuite and HubSpot Join Forces

Partnership will tie social media activity to lead generation and campaign efforts

Satmetrix Debuts Social Net Promoter

Metric draws on sentiment analysis to tie customer conversations to brand customer experience strategy

Twitter Unveils Certified Products Program

Approved products must meet criteria based on customer engagement, analytics, and more.

HootSuite Adds Conversations to Social Media Dashboard

The new service lets users communicate without leaving the HootSuite platform.

Social Media Ad Revenue to Reach $9.2 Billion by 2016

Ads on social networks are going "native," reports BIA/Kelsey.

CMO Council: Marketers Eye Greater Investments in Digital and Email Advertising

Report includes assessments of market planning, budget allocation, and organizational development.

Nimble Integrates with HootSuite Social Profiles

Move will foster deeper social selling and engagement opportunities.

The Rise of the Agile Consumer

Traditional CRM systems are failing to keep pace with today's customer.

HootSuite Integrates with Socialcast

Adds enterprise social networking and collaboration tool to app directory.

HootSuite Acquires Social Analytics Vendor uberVU

The uberVU acquisition bolsters HootSuite's enterprise offering.