Constant Contact Launches Marketing Tool for Small Businesses
Constant Contact, an online marketing company that serves small businesses and non-profits, unveiled its new Social Campaigns tool today, giving users a way to create stylized landing pages on Facebook from which they can run "like-gated" campaigns and offers such as coupons, fundraisers, videos, and more.
Users can then publish and promote their campaigns to their Facebook fans, Twitter followers, LinkedIn connections, and email subscribers from within the Constant Contact platform. Social Campaigns also provides users with reports on campaign metrics, including fan growth, email list growth, visits, clicks, downloads, and participant sharing.
"What we tell our clients is it's not about how many people have 'liked' you, it's about how well you're engaging them," says Mark Schmulen, general manager of social media at Constant Contact. "Social Campaign offers ways for businesses to get customers to connect with them, as well as share their campaigns with their networks and friends and keep track of their results."
Users can run their first campaign on Social Campaigns for free as long as they have fewer than 100 Facebook fans, after which Constant Contact charges for the tool, which Schmulen described as "priced for small businesses."
Social Campaigns is currently available by private invitation to a select number of users and will be available to the general public early next year.