New Organic and Paid Search Reporting, Bidding Options in Kenshoo Enterprise 4.7

Kenshoo, a digital marketing software provider, today unveiled new features in the latest version of its marketing platform, Kenshoo Enterprise 4.7, including integrated organic and paid search reporting, new rules-based bidding policies for Baidu, and other product enhancements.

Kenshoo Enterprise integrates search engine optimization (SEO) metrics into search engine marketing (SEM) campaign performance reports, enabling marketers to analyze organic and paid results side-by-side and take action to optimize search programs holistically. Kenshoo integrates with other SEO technology providers, such as Rio SEO, BrightEdge, and Conductor, to bring organic search data and analytics into the Kenshoo Universal Platform.

"Marketers should plan paid search and SEO campaigns together. Work with IT and Web development staff to effectively target combination clickers with a coordinated search presence," wrote Shar VanBoskirk, Forrester Research vice president and principal analyst serving interactive marketing professionals, in the April 2012 report, "Why Care About Combination Clickers."

New features in Kenshoo Enterprise 4.7 include:

  • Rules-based bidding policies for Baidu, China's top search engine, such as "increase profit" and "control CPA"
  • Mobile and tablet device targeting for Yahoo! Japan
  • Additional adCenter keyword match type support for Bing and Yahoo!
  • New navigation structure and user interface enhancements to help increase workflow efficiency
  • Support for Excel Web query reports that can be refreshed with up-to-date Kenshoo data
  • Improved advanced search performance with the ability to complete bulk account changes 25 percent faster

"Marketers are increasingly executing paid and organic search in an integrated fashion to improve overall results," said William Martin-Gill, general manager of Kenshoo Enterprise, in a statement. "With Kenshoo Enterprise 4.7, clients can determine the most cost-effective ways to manage individual keywords or portfolios through optimal paid and organic placement."

Founded in 2006 with headquarters in Israel and San Francisco, Kenshoo's clients include CareerBuilder, Expedia, Facebook, Kayak, and Zappos.


CRM Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues

Related Articles

Creative SEO Strategies Lead to Ringing Results

Distilled works with Impact Dialing to boost search rankings

Digital Media: How to Make Your Content Pop

Online videos are drawing more eyeballs than ever before. Here's what marketers need to know.

Pardot Enhances SEO Capabilities with Keyword and Competitor Monitoring

Upgrade helps marketers track and measure the performance of words and businesses

Yahoo! Small Business Launches Marketing Dashboard

The free offering promises to change the way small businesses manage their online marketing and reputation.

The Silent Killer of Your Marketing ROI

Nine tips for combating a high bounce rate.

Nine By Blue Introduces Blueprint Search Analytics

New offering by ex-Googler lets users identify and troubleshoot SEO problems.