Oren covers sales and enterprise strategy at CRM magazine. He writes the Required Reading page for the Insight section of the magazine and is responsible for writing features, case studies, news, analysis, and blog posts pertaining to the CRM industry.
Oren’s writings frequently appeared in Publishers Weekly, where he was an editorial assistant prior to joining CRM. Originally from Los Angeles, Oren earned a B.A. in Literature from UC Santa Barbara, and an M.F.A. in Creative Writing from Columbia University.
Articles By Oren Smilansky
The combined CRM and marketing platform now includes a mobile application, additional reporting fields, and deeper third-party integrations.
Posted 12 Jan 2017
The solution suite integrates with in-store enterprise technologies to help retailers boost cross-channel shopping experiences.
Posted 10 Jan 2017
CRM and help desk integrations aim to help businesses optimize their telephony systems.
Posted 03 Jan 2017
All eyes will be on automation as the lines between humans and machines (and sales, service, and marketing) continue to blur. What else lies ahead?
Research suggests that more than 30 percent of chief marketing officers could soon be out of work
With customer community pages, companies must demonstrate an ongoing commitment
Like it or not, marketing leaders must prove their value
The clean-power agency takes on more leads with ContactWorld for Sales
The audience measurement giant will tap Gracenote's resources to help marketers personalize campaigns in real time.
Posted 20 Dec 2016
The enhancements aim to help companies design workflows that "reflect real-world behavior" and further break down departmental silos.
Posted 15 Dec 2016
Premium users can now import leads from ads on Facebook into the Act! database.
Posted 13 Dec 2016
Using data is one thing; using it gracefully is another.
Posted 08 Dec 2016
Speakers urge enterprise leaders to build technology platforms that are "digital, programmable, and smart."
Posted 07 Dec 2016
The upgrade uses machine learning to help salespeople improve their performance.
Posted 05 Dec 2016
With insights gleaned from the customer experience software, the backpack company revamps its website's home page
Companies that ignore their customers' best interests do so at their own peril
Content marketing is merging with traditional marketing, but it calls for a different approach
Organizations that don't interact well can ‘lose customers for a long time'
The business analytics and intelligence suite leverages customer data to surface actionable insights.
Posted 29 Nov 2016
The products leverage machine learning and Big Data to surface customized content and recommendations.
Posted 17 Nov 2016
The release leverages data science to predict which customers are most likely to purchase, and which products they'll be most interested in.
Posted 15 Nov 2016
The performance engine aims to give enterprises quicker access to application user data.
Posted 10 Nov 2016
With the purchase, CallidusCloud adds predictive sales forecasting and analytics capabilities to its Lead to Money suite.
Posted 08 Nov 2016
The update allows companies to extend Salesforce.com's Lightning and Einstein functionality to channel partners.
Posted 03 Nov 2016
The "conversational commerce" platform aims to keep live agents connected with bot activity to manage chat-based customer interactions.
Posted 01 Nov 2016
A list of barriers organizations should expect to encounter when stepping up their sales game
Companies must actively anticipate customer needs, rather than wait to hear what they are
The medical waste management firm's new platform keeps a lid on promising sales opportunities
The DXM platform draws predictive insights to bubble up valuable customer segments.
Posted 27 Oct 2016
The "system of action" is designed to help sales pros drive pipeline velocity and book more customer meetings.
Posted 25 Oct 2016
Medallia Digital aims to unite web, mobile, and offline data to provide companies with omnichannel customer views.
Posted 20 Oct 2016
With added functionality and templates, the platform aims to help marketers boost in-app customer engagement.
Posted 18 Oct 2016
The CRM platform leverages machine learning capabilities to streamline common support interactions. (Featured on SmartCustomerService.com.)
Posted 13 Oct 2016
The platform is designed to help reps locate content suitable for their sales interactions.
Posted 11 Oct 2016
The technology leverages customer engagement data to help sales professionals tend to their teams, and their most promising opportunities.
Posted 04 Oct 2016
Today's short-attention-spanned mobile users are likely to abandon a mobile app, but there are ways to keep them hooked
The online-first suitmaker is building an in-store customer base, and cementing new locations, using the Visitor Cloud
Companies must move from transactional customer relationships to holistic ones
The new "Max" bot brings conversational elements to Apttus's user interface.
Posted 29 Sep 2016
The enhancements are designed to help sales reps quickly master their pitches.
Posted 27 Sep 2016
The new features are designed to strengthen live video streaming sales and marketing strategies.
Posted 22 Sep 2016
At its annual user conference, Oracle releases a set of tools to help business users glean insights from their customer data.
Posted 21 Sep 2016
On days one and two of its annual user conference, the vendor expands its cloud-based product portfolio with 'next generation' applications that learn over time.
Posted 20 Sep 2016
The enhancement allows contact centers to infuse Visual IVRs with data from their back-office systems. (Featured on SmartCustomerService.com.)
Posted 15 Sep 2016
The new marketplace makes it easier for companies to customize transactional documents .
Posted 13 Sep 2016
The framework is designed to help companies get up and running with their web-based customer community pages.
Posted 08 Sep 2016
Customer support representatives will have the means to manage the sales life cycle.
Posted 06 Sep 2016
The new offerings include apps for B2B marketing and financial services, plus dashboard enhancements.
Posted 01 Sep 2016
The benefits of connected product ecosystems are numerous, but companies will have to take considerable precautions to gain customer trust
Interacting with data needs to be top-of-mind for today's marketing pro
A staffing agency boosts growth—and customer satisfaction—with the CRM vendor's reporting and tracking tools
The solution is designed to give B2B marketers a holistic look at customer revenue attributions.
Posted 30 Aug 2016
The platform processes a variety of data to generate video configurations geared for each customer.
Posted 25 Aug 2016
New tools arm retailers with insights for more timely, and relevant, mobile messages.
Posted 23 Aug 2016
Taking a holistic look at your customers can identify gaps on their paths to purchase.
Posted 18 Aug 2016
Speakers noted that 'word of mouth at scale' is the route to big returns on investment
Posted 17 Aug 2016
The partner program aims to help B2B marketers build their ABM technology stacks by consolidating and classifying software vendors according to their functions.
Posted 11 Aug 2016
The new tools aim to help sales organizations develop strategies around key performance indicators.
Posted 10 Aug 2016
The technology applies machine learning and human language analysis to outline "psychographic" customer profiles.
Posted 04 Aug 2016
The Actions update allows users to extend tailored messages beyond a customer's email inbox.
Posted 02 Aug 2016
Zoho gives its CRM interface a makeover, unveils new sales efficiency tools, and opens its app store.
Posted 28 Jul 2016
The contact management solution now gives subscribers access to the Act! Connect Link integration tool.
Posted 26 Jul 2016
BlueConic's customer engagement platform helps the media company shape content to meet reader preferences
Professionals are expressing demand for digital aids that are more easily accessible and intuitive
Before a company can delight its customers, it must become ‘brilliant at the basics'
The acquisition will unite Nuance's IVR solutions and TouchCommerce's omnichannel offerings under a common umbrella.
Posted 21 Jul 2016
The social selling tool gets a makeover for Salesforce.com, Gmail, and mobile devices.
Posted 19 Jul 2016
The platform aims to help customer-facing professionals mine data for stronger business insights.
Posted 14 Jul 2016
New features aim to bolster account-based marketing and sales strategies.
Posted 12 Jul 2016
Sales managers can now monitor team performances from within their CRM systems.
Posted 07 Jul 2016
PandaDoc's document automation capabilities are now available on the Microsoft Dynamics CRM platform.
Posted 05 Jul 2016
To compete with pure play e-commerce outfits like Amazon.com, companies must bolster their mobile strategies and focus on expertly combining digital and physical shopping realms. Part of a special Retail Report
Integrating social media into the customer journey is a must
The e-commerce company can now send out relevant and personalized emails to capture the attention of shoppers
The added capabilities aim to predict—and prevent—customer churn.
Posted 30 Jun 2016
The CRM vendor bolsters its CloudSuite Retail platform with machine-learning capabilities.
Posted 28 Jun 2016
At CXNYC, speakers highlight the correlations between strong company cultures and customer approval ratings.
Posted 23 Jun 2016
Organizations must continuously study their customers and prospects, and adjust their operations accordingly.
Posted 22 Jun 2016
Speakers encouraged companies to brand themselves as cultures that value the benefits of data-driven insights.
Posted 16 Jun 2016
At its annual user conference, the business intelligence vendor introduces self-service tools to help non-technical users "harmonize, visualize, operationalize, and monetize" their data.
Posted 15 Jun 2016
At Pegasystems' annual user conference, customers share their digital transformation stories.
Posted 08 Jun 2016
Speakers suggest rethinking processes from the customer's perspective, and enabling authentic interactions.
Posted 07 Jun 2016
Salesforce.com plans to leverage Demandware's capabilities to build out its Commerce Cloud.
Posted 02 Jun 2016
In the age of the super-savvy, hyper-connected buyer, sales professionals should blend modern technologies with traditional methods
With ContactWorld, the gym beefs up its sales force, and sales
Marketers might be tempted to hit the live record button, but precautions must be taken
How the technology powering Bitcoin could reshape e-commerce
The new features encourage collaboration among sales reps.
Posted 31 May 2016
If businesses wish to hold on to their customers, they must go beyond their demands for outstanding experiences and reach them in their channels of choice.
Posted 25 May 2016
Gathering insights to give customers the experiences they want will give companies an edge.
Posted 24 May 2016
The enhancements enable managers to coach their sales reps in alignment with company goals, and adjust compensation plans according to industry best practices.
Posted 19 May 2016
Executives stress that enhanced technologies can learn over time and work to uncover insights that drive richer customer experiences.
Posted 18 May 2016
Cross-departmental communication is a must for companies who wish to nail customer experience.
Posted 12 May 2016
At its annual digital marketing event, Salesforce releases mobile, email, and advertising tools to power more personalized customer interactions.
Posted 11 May 2016
"Quick-start" self-service capabilities give marketers a push in contacting their strongest prospects.
Posted 05 May 2016
To reach the next level, sales professionals should consider challenging their old ways of thinking and acting.
Posted 03 May 2016
How to ensure that your organization sees tangible, ongoing payoffs from its coaching initiatives
Sales organizations can gain an edge on competitors by supplementing email and phone calls with video presentations
Companies need to take a more intimate look into the lives of their customers
The software consultancy can store and share account data and plan projects using the intuitive platform
New integrations are designed to improve data-driven and account-based marketing initiatives.
Posted 28 Apr 2016
Additions to the platform enable marketers to plan and adjust targeted ad campaigns to boost pipeline velocity.
Posted 26 Apr 2016
The application aims to help distributors and manufacturers increase their sales by giving retailers a "captivating" buying experience.
Posted 21 Apr 2016
The updated platform accommodates third-party applications to enable increased visibility throughout a sales cycle.
Posted 19 Apr 2016
The open architecture platform enables integrations with account-based marketing tools.
Posted 14 Apr 2016
The vendor enriches Oracle's Audience Data Marketplace with more than 200 segments.
Posted 12 Apr 2016
The new tool scours social and professional networks to surface prospects, while making follow-up work easier.
Posted 07 Apr 2016
In this exclusive interview, CMO Robert Tas discusses the company's 'record year,' recent enhancements to the Pega 7 platform, and future product goals.
Posted 06 Apr 2016
A new tool serves as a digital forum for sales and marketing reps to work together
Posted 05 Apr 2016
Ensuring that clients are getting the most out of what companies have to offer is key in today's as-a-service, subscription economy
Pie Five Pizza Co.'s new rewards platform delivers the goods
Continuity, consistency, impact, and integration are the key competencies driving CX change
Focusing on the right clients, listening to them closely, and acting as trusted advisers are central to sales excellence
The consultancy will join IBM's Interactive Experience division.
Posted 31 Mar 2016
By integrating the social selling app, the platform aims to help salespeople ‘jump in and start a conversation.'
Posted 29 Mar 2016
With version 9.0, sales reps can manage their most pressing deadlines on one screen.
Posted 24 Mar 2016
The updates provides channel partners with added intelligence to boost sales performance.
Posted 22 Mar 2016
The new tool arms B2B marketers and sales reps with insights to better segment and target their accounts.
Posted 17 Mar 2016
Field service reps can now tend to on-site customer issues using their mobile devices.
Posted 15 Mar 2016
The alliance enables Infogroup to provide offline data for multichannel marketing campaigns.
Posted 10 Mar 2016
The reimagined platform promises improved customer service for enterprises.
Posted 08 Mar 2016
The addition of Contastic's recommendation engine aims to equip salespeople with personalized content pieces.
Posted 03 Mar 2016
The vendor's newest release helps B2B marketers anticipate which leads will generate the most revenue.
Posted 01 Mar 2016
New capabilities enable live chat agents to connect with customers via a mobile text messages.
Posted 23 Feb 2016
With revamped call center technology from NewVoiceMedia, Labor First puts customers first
Companies should respond to their most vocal, critical customers, on their ground
A single-view dashboard enables sales organizations to monitor the status of opportunities in their pipelines.
Posted 18 Feb 2016
The tool unites CRM data with behavioral data to personalize customer engagements.
Posted 16 Feb 2016
Visual analytics tools aim to let sales professionals craft better strategies and boost team performance.
Posted 11 Feb 2016
In leveraging Taggstar's Social Proof Engine, Jivox aims to give online retailers access to personalized digital advertising features.
Posted 09 Feb 2016
Tighter links with CRM systems help mobile sales and service professionals glean insights about content.
Posted 04 Feb 2016
The cloud-based unified communications system breaks down the barriers separating international teams to improve customer engagement.
Posted 02 Feb 2016
As Millennials take on more significant roles in the American workplace—and their spending power increases—the stakes are up for marketers
When a sale gets stuck, a cross-departmental effort can help spring it loose
The storage space provider reaches movers on the go with personalized, mobile-friendly emails
IBM supplies an additional layer of assistance to users of the speech analytics platform. (Featured on SmartCustomerService.com.)
Posted 28 Jan 2016
The cloud-based solution aims to consolidate data and surface actionable insights for contact centers.
Posted 26 Jan 2016
The CRM executive reflects on the company's recent developments, plans for 2016, and the economy.
Posted 25 Jan 2016
A new API enables customers of the platforms to incorporate Shutterstock content directly into their workflows.
Posted 21 Jan 2016
Capgemini's Kees Jacobs outlines characteristics of a changing consumer climate.
Posted 19 Jan 2016
The sales productivity tool aims to automate workflows and streamline complex processes.
Posted 14 Jan 2016
The updates promise to equip sales managers with insights that help them bring reps up to speed.
Posted 12 Jan 2016
This year's poll finds that CRM efforts will remain a top priority in 2016.
Posted 07 Jan 2016
The latest edition of the open-source CRM software includes enhanced sales processes, workflow automation, and a mobile Android app.
Posted 05 Jan 2016
Guidelines for tackling some of the common barriers on the road to CRM nirvana
The vacation and landmark resort management firm sharpens email campaigns with the data management and marketing tool
A new book explains how the luxury automaker set out to move beyond just offering great cars
The domestic contact center job market continued its expansion during the summer. (Featured on SmartCustomerService.com.)
Posted 22 Dec 2015
The CRM vendor and the content management provider bolster offerings for customers of both platforms.
Posted 17 Dec 2015
A report from Frost & Sullivan shares predictions about the state of the cloud contact center solutions market. (Featured on SmartCustomerService.com.)
Posted 16 Dec 2015
The vendors unite to give marketing and sales professionals visual tools that help them examine their pipelines.
Posted 10 Dec 2015
The new release includes beefed-up marketing features and a Web API platform, making it easy for SMBs to integrate Act! with external programs.
Posted 08 Dec 2015
Analysts and executives shared their approaches to global customer experience management, including shaping messages for—and gathering insight on—local markets.
Posted 04 Dec 2015
Marketers must keep customers top of mind when working on their content strategies.
Posted 03 Dec 2015
An Accenture study finds that business-facing companies are failing to deliver the experiences their customers expect.
Posted 01 Dec 2015
Why companies should closely examine their approach to collecting, cleaning, and maintaining their data
Brands need to embrace more collaborative business models
The corporate travel company sees a boost in efficiency with the contract-signing solution
Geolocation features give sales managers greater visibility into sales rep activity—where they are and what they're doing.
Posted 24 Nov 2015
The updated platform includes a new business process management engine, an improved mobile user interface, and added automation and ease-of-use tools.
Posted 23 Nov 2015
Scoring and segmentation tools will enable marketers to anticipate likely customer behavior—and engage them accordingly.
Posted 18 Nov 2015
The integration bolsters collaboration among sales and service departments in small to midsize businesses.
Posted 12 Nov 2015
The vendor brings knowledge management capabilities to the cloud to improve customer support interactions.
Posted 10 Nov 2015
Speakers stress the importance of getting higher-ups on board with digital projects.
Posted 05 Nov 2015
How software development partners are shaping the future of CRM
The Seattle-based insurance firm converts more Internet leads with an automated email solution
For sales leaders, guidelines are not always the preferred method, but they can have a big impact on the bottom line
Customers can steer companies toward improvement but must be given the opportunity
In today's complex B2B selling environment, businesses need to find allies in their customers' organizations
On day three of its annual user conference, Oracle promises "always on" protection features to cloud users.
Posted 28 Oct 2015
Oracle addresses rising standards in customer experience with new cloud-based tools.
Posted 27 Oct 2015
The new tool allows marketing professionals to consolidate customer data.
Posted 23 Oct 2015
The solution aims to smooth connections between a brand's community pages and e-commerce platforms.
Posted 20 Oct 2015
With DiscoverNow, businesses can leverage customer sentiment insights—and make more well-informed decisions.
Posted 15 Oct 2015
Message encryption functions aim to facilitate trusted service interactions on Twitter and Facebook.
Posted 13 Oct 2015
At the Shop.Org Digital Summit, speakers urged the audience to stand out through personalization—and by catering to unmet needs.
Posted 08 Oct 2015
At Shop.Org, companies push for a mobile-first digital strategy.
Posted 07 Oct 2015
To connect with customers, companies must communicate mission statements that resonate.
Posted 06 Oct 2015
Data can be conveyed to cloud-based platforms through one all-encompassing integration point.
Posted 01 Oct 2015
How companies should choose it, when they should lose it, and why they should take cues from it
As companies gear up for an ecosystem of connected devices, they must evolve their technologies to accommodate the demands of customers
Companies should focus on giving customers a risk-free, and enjoyable, digital payment process
Organizations need to give workers a sense of purpose
The freelance-management platform provider feeds its sales team high-quality leads with Pardot's marketing automation system
Powered by artificial intelligence and predictive analytics, the platform aims to customize and automate email marketing campaigns according to customer preferences.
Posted 29 Sep 2015
Cognitive computing capabilities powered by IBM Watson aim to help marketers appeal to select audiences.
Posted 24 Sep 2015
With automated communications capabilities, the vendor strives to deepen customer engagement.
Posted 22 Sep 2015
The new predictive dashboards are designed to help sales reps assess the deals in their pipelines.
Posted 17 Sep 2015
With added front office functionality, SAP aims to stimulate more personalized customer engagements.
Posted 15 Sep 2015
Organizations must exert a positive influence on conversations surrounding their products and services—and give customers good reasons to advocate for them.
Posted 11 Sep 2015
Organizations must embrace ongoing engagement with customers—and shape their digital experiences accordingly.
Posted 10 Sep 2015
The sales acceleration platform encourages consistent processes throughout an organization.
Posted 02 Sep 2015
A new user interface and app aim to smooth customer service operations.
Posted 01 Sep 2015
What can companies learn from organizations that sell experiences rather than services or products?
A camping goods retailer creates a more personalized Web site using hybris's B2C Commerce
Customers expect excellent experiences, even during transactions
Making visual social media sites "shoppable" has its pluses, but companies should be prepared to handle customer expectations
Organizations should experiment, get creative, and above all know their customer
The augmented platform uses prescriptive analytics to pinpoint the best content to share with clients.
Posted 27 Aug 2015
New capabilities steer salespeople toward an intuitive user experience.
Posted 25 Aug 2015
Industry experts speculate about the Internet of Things, and customer engagement's role in CRM's future.
Posted 20 Aug 2015
Speakers recommend adequate prep before committing to costly tools, and investing in flexible solutions that will evolve over time.
Posted 19 Aug 2015
Speakers on day one advised organizations to reach customers with relevant messages and build momentum with steady improvements to achieve consistent growth.
Posted 18 Aug 2015
New Lightning Components allow companies to link e-commerce platforms into their discussion pages.
Posted 13 Aug 2015
eTail East '15: Organizations should take chances, but eliminate risk for customers.
Posted 12 Aug 2015
The vendor of cloud-based tools offers its contact center solution to beginning companies on the rise.
Posted 06 Aug 2015
Improved analytics give reps a fuller picture of rep performance throughout the sales cycle.
Posted 04 Aug 2015
Marketing tech company PERQ accelerates its conversion rate by 500 percent with Salesvue.
Mobile sales performance indicators work with CRM to help managers predict team success.
Posted 30 Jul 2015
Enhanced dashboards, analytics, and industry specific capabilities aim to accelerate sales profits.
Posted 27 Jul 2015
The new offering will enable organizations to find the most fruitful outbound prospects.
Posted 23 Jul 2015
Version 8.0 of the sales-centric CRM platform enhances functionality at all stages of the sales process.
Posted 21 Jul 2015
With TeamSupport's new functionality, service agents can embed videos into customer support tickets that link with CRM.
Posted 15 Jul 2015
The updates aim to improve contact center workflow and drive customer loyalty.
Posted 14 Jul 2015
With its new solution, Accenture promises rapid deployments and quickly actionable business intelligence.
Posted 10 Jul 2015
Prebuilt features aim to connect marketing, sales, and customer service.
Posted 01 Jul 2015
Tips for bringing your sales organization to the next level
The sales solution will now integrate prospect information stored in Gmail.
Posted 29 Jun 2015
Increased connectivity between platforms aims to give marketers insights into the key drivers of brand-related online conversations.
Posted 25 Jun 2015
Embedded assistance tools will allow service reps to help customers from within an application.
Posted 25 Jun 2015
With the new pricing model, the vendor aims to challenge the market standard for sign-on terms.
Posted 23 Jun 2015
At its Connections conference this week, Salesforce announces tools to help the entire organization.
Posted 19 Jun 2015
In an emotion-filled customer landscape, companies can stand out by fixing what competitors have overlooked.
Posted 17 Jun 2015
The social network's selling app aims to help reps meet quota by making it easier to establish strong connections.
Posted 11 Jun 2015
New features allow sales organizations to share and track the success of their presentations within one interface.
Posted 09 Jun 2015
Improved satisfaction measurements aim to give organization tailored customer insights.
Posted 04 Jun 2015
The Business Intelligence (BI) company makes data more practical for the average end user with added functions and a scalable interface.
Posted 02 Jun 2015
Before a company designs its map, it should take a number of steps to make sure it doesn't go off course
New email automation tools give sales teams a deeper understanding of prospects' engagement.
Posted 28 May 2015
Detailed views of past pipeline activity allow organizations to put together better sales strategies.
Posted 25 May 2015
The CRM provider enhances the cloud with sharing and collaborative features.
Posted 21 May 2015
With the new solution, companies can use broadcast and print advertisements to link customers to chat representatives.
Posted 19 May 2015
Partnerships and integrations aim to make the Marketing Cloud more practical for teams.
Posted 14 May 2015
At its annual conference, the company introduced unified analytics capabilities to enable relevant and timely messaging.
Posted 13 May 2015
The company intends to meet the needs of larger businesses.
Posted 07 May 2015
The software as a service (SaaS) provider of CRM, e-commerce, and ERP products outlines plans to smooth the seams of omnichannel customer experience.
Posted 06 May 2015
Are your salespeople resisting technology upgrade plans? ?Try these tips to bolster user adoption.
Incentives offered to teams, instead of individuals, could better motivate reps.
As customers grow more independent, sales must leverage marketing content to become indispensible
A reduction in outgoing email increases revenue for the wine accessories company.
User polls combined with machine learning capabilities give sales reps a better view into the future of their deals.
Posted 30 Apr 2015
Added capabilities will update salespeople about their most relevant prospects within the CRM systems.
Posted 28 Apr 2015
With the acquisition, the company will attempt to close the gaps between commerce and marketing.
Posted 23 Apr 2015
The additions combine engagement and automation capabilities that will speed up salespeople's emailing routines.
Posted 21 Apr 2015
BrightFunnel will offer B2B marketers more ways to measure their campaigns' impact on bottom lines throughout the prospect funnel.
Posted 16 Apr 2015
New B2B marketing automation tools aim to help reps cultivate higher-quality leads.
Posted 09 Apr 2015
The new software makes it easier for salespeople to track client-related expenses.
Posted 07 Apr 2015
'[Being] different is better than [being] better.'
Posted 02 Apr 2015
The SMB vendor also introduces a 24-hour help center.
Posted 01 Apr 2015
Whether it's your first solution or your fourth, these tips will help make the vendor selection process easier.
The learning-based gamification program teaches reps better sales techniques.
As prepackaged SFA solutions are made easily available, businesses are expected to increase adoption.
With applications from Line and WeChat taking hold, companies vie for a piece of the e-commerce pie.
The sales enablement app expands content sharing abilities to sales forces.
Posted 26 Mar 2015
Pulse expands cloud-based CRM vendor's customer insights.
Posted 24 Mar 2015
New platform, plus upgraded DaaS for Marketing, helps Oracle expand its cloud offerings.
Posted 19 Mar 2015
Speakers note that the human element cannot be overvalued.
Posted 17 Mar 2015
Adobe offers businesses a more convenient way to manage and store contracts.
Posted 17 Mar 2015
Strengthened integration will enable streamlined contract signing processes.
Posted 12 Mar 2015
The first iteration of Salesforce for Apple Watch will complement the iPhone app.
Posted 10 Mar 2015
Speakers at Forrester's Forum for Sales Enablement stated that good content is as vital to salespeople as it is to marketers, and that customer engagement can be maintained by delivering meaningful messages.
Posted 05 Mar 2015
Additions will allow companies to tailor more personalized marketing campaigns based on data gleaned from online user activity.
Posted 05 Mar 2015
At this year's Forrester Sales Enablement Forum, speakers warned that companies must craft consistent interdepartmental strategies to keep up with increasingly self-sufficient prospects and customers.
Posted 02 Mar 2015
New insights give the Canadian Cancer Society in Saskatchewan a running start on its Relay for Life event.
The company improves feedback and customer service in mobile applications.
With the addition of customer survey feedback, activity reports, and mobile contact capabilities, the SMB specialist bolsters its platform.
There's rising consumer demand for—and acceptance of—connected devices.
Digital technologies in stores are vital, but how they're being used is also important.
New SDK enables companies to quickly parse unstructured texts and better understand their customers' needs.
Posted 26 Feb 2015
The platform creates closer working relationships between sales and marketing.
Posted 24 Feb 2015
Updates to Salesforce.com's mobile-first analytics platform make it easier for the average user to customize and share growing amounts of unstructured data.
Posted 19 Feb 2015
The open-source offering will enable organizations to better use data for effective predictive analytics.
Posted 17 Feb 2015
The integration will enable midmarket companies to provide SMBs with more centralized customer views.
Posted 12 Feb 2015
The solution will integrate with SAP's Customer Engagement and Commerce Suite to help companies better understand the customer journey.
Posted 10 Feb 2015
For the companies, customer success management is a growing concern.
Posted 05 Feb 2015
MindTickle's sales training solution will run on a cleaner user interface and provide quicker communications for DIY sales trainers.
Posted 03 Feb 2015
A clearly defined level of commitment to buyers is vital to growth.
American companies turn to the dominant online marketplace to reduce risks and sample the Chinese market.
Study finds that minor adjustments to a company's average performers can significantly raise revenue.
Personalized voice messages and first-class treatment help a furniture retailer increase sales and decrease costs.
New features aim to help service agents better understand the customer's journey and streamline cooperative processes.
Posted 29 Jan 2015
The two companies' combined efforts will enhance customer experience within the cloud contact platform.
Posted 27 Jan 2015
The new features will appeal to CRM beginners and companies on a budget.
Posted 22 Jan 2015
The new offering will incorporate live chat and refined ticket access on a social media-esque interface.
Posted 20 Jan 2015
Physical stores might not be disappearing anytime soon, but their existence depends on smart digital strategies.
Posted 14 Jan 2015
Mobile needs work, but retailers are accommodating smooth transitions from physical to digital shopping.
Posted 13 Jan 2015
The software and services provider's new cloud service is designed to foster collaboration in the enterprise.
Posted 08 Jan 2015
Predictive algorithms will work with data sets to help with customer conversion.
Posted 07 Jan 2015
Two vertically focused providers supply companies with improved CRM tools.
Posted 31 Dec 2014
The acquisition will give Oracle new offline analytics capabilities.
Posted 23 Dec 2014
The loyalty platform provider makes its solutions available to more customers through NCR's Cloud Connect.
Posted 18 Dec 2014
New services intend to enhance, personalize, and solidify customer engagement in multiple channels.
Posted 16 Dec 2014
The company promises speedier deployment times and improved services for Salesforce.com customers.
Posted 11 Dec 2014
The online marketing solution provider strengthens its software to boost small business growth.
Posted 09 Dec 2014
New visual features are designed to help salespeople meet quotas through collaboration.
Posted 04 Dec 2014
The sales performance platform provider responds to customers' needs for effective behavior monitoring.
Posted 25 Nov 2014
The company facilitates CRM cloud migration options for midsized businesses.
Posted 20 Nov 2014
The "cost-effective option" will provide SMBs with scalability and flexibility.
Posted 18 Nov 2014