Infer and InsightSquared Partner to Offer Predictive Dashboards

Infer, a provider of predictive technologies, and InsightSquared, a company that specializes in sales performance analytics, today formed a strategic partnership that enables Infer to integrate its prospect management and scoring  capabilities into InsightSquared’s sales analytics dashboards. By joining forces, the companies aim to help business-to-business (B2B) outfits uncover insights that lead to greater sales and marketing efficiency.

"Together, InsightSquared and Infer are taking the sales and marketing functions a sizable step closer to full-funnel predictive,"  Joe Chernov, vice president of marketing at InsightSquared, wrote in an email to CRM magazine.

Both companies say the partnership was an obvious move, as their capabilities complement each another and will help place sales and marketing pros in closer collaboration.

InsightSquared and Infer's first joint offering includes functions that allow firms to stay on top of their leads:

• Activity Scorecard lets managers view activity associated with leads of various quality and determine whether reps are spending enough time working the ones that are likely to close.
• Lead Aging gives managers a detailed breakdown of leads to help them focus in on each opportunity and make sure the sales team doesn’t neglect promising accounts.
• Lead Funnelprovides a stage-by-stage visualization of each contact within the funnel, breaking them down according to their scores and conversion rates; the capability aims to make it easier for managers to see how well each has performed. Using this insight, they can better predict their total expected conversions.
• Lead Yield shows managers how well their teams are performing with leads of various quality. By assessing sales cycles and filtering each opportunity according to their scores, users can better understand how the quality of their leads is shaping activity within their funnel.

"For marketing to be successful, the key is to work closely with sales to make sure effort is aligned with impact," Grenny said in an email.

According to a statement from Fred Shilmover, CEO of InsightSquared, Infer's ability to uncover  predictions from large data sets adds an element to InsightSquared's forecasting tool set. "Together, we're equipping data-centric companies with the complete-funnel insights they need to grow even faster," Shilmover said in a statement.

"A cornerstone of our strategy is to infuse predictive intelligence into best-of-breed tools so they can unlock even more value for marketers," said Vik Singh, cofounder and CEO of Infer, in a statement. "Today's partnership is a great addition to the many specialized applications in Infer's ecosystem."

According to Chernov, additional reporting capabilities will be developed "where there is demand" and in accordance with customer requests.

Infer and InsightSquared's dashboards will be available to joint customers in the coming weeks. 

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