• May 25, 2016

Infer Releases Glance for Salesforce

Infer, a predictive sales and marketing platform provider, has launched Infer Glance, a sales and account intelligence application that reveals key prospect attributes and analytics from Infer’s predictive models directly within CRM or marketing automation interfaces.

Infer analyzes thousands of internal and external data signals to produce predictive account, contact, and lead scores. Infer Glance summarizes these predictions, as well as top signals behind each score, providing sales reps with account intelligence about prospects' business models, what technologies they use, their Web site engagement and other details, in one convenient place.

Infer Glance is fully customizable, enabling companies to highlight the top positive and negative prospect signals that are most relevant for their businesses. In addition, the solution enables reps to share feedback about whether they think a predictive score should be higher or lower, thus increasing sales adoption and improving the accuracy, efficacy and performance of a predictive model over time.

Available today as a Salesforce.com plugin, Infer Glance will be released for additional CRM and marketing automation platforms later this year.

"Companies today are moving beyond opaque lead scoring strategies and demanding technologies that extract more transparent and actionable intelligence from data," said Sean Zinsmeister, senior director of product marketing at Infer, in a statement. "Infer is at the forefront of this movement, and Glance is another addition to the platform that underpins our mission to empower sales and marketing teams by making predictive models more open, accessible and easy for sales reps to understand."

CRM Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues

Related Articles

Infer Launches AI-Powered Prospect Management Platform

Infer's Prospect Management brings predictive technology to deliver intelligent recommendations to sales and marketing.

Infer and InsightSquared Partner to Offer Predictive Dashboards

The vendors unite to give marketing and sales professionals visual tools that help them examine their pipelines.

Infer Releases Predictive Ad Targeting Platform

The open architecture platform enables integrations with account-based marketing tools.

Infer Releases Predictive Behavior Scoring for Oracle Eloqua

The integration between Infer and Oracle Eloqua will help companies optimize marketing and sales.

Infer's Profile Management Update Helps Get Marketers Up and Running

"Quick-start" self-service capabilities give marketers a push in contacting their strongest prospects.

Infer Launches Account-Based Behavior Scoring

Infer Account-Based Behavior Scoring helps marketers with their account-based marketing programs.

Infer Launches Analytics Package for Microsoft Power BI

The new solution identifies untapped revenue opportunities in the sales pipeline.

Infer Enhances Glance and Releases Predictive Behavior Scoring for Pardot

Infer further opens its partner ecosystem to include Salesforce.com's Pardot platform.