-->
  • April 22, 2016

Infer Releases Predictive Behavior Scoring for Oracle Eloqua

Infer, providers of a predictive sales and marketing platform, has launched a predictive behavioral modeling solution for the Oracle Eloqua platform to help companies priorotize deals that are most likely to close quickly and optimize campaign effectiveness and pipeline velocity.

As Infer deepens its Oracle Eloqua integration to extend predictive models to the platform's users, it is also adding several new features, including the following:

  • Top Event & Activity Dashboards, to capture data from Oracle Eloqua and give marketers a more granular view of their prospects' top behavior patterns and activities that lead to conversions. This provides insight into which campaigns or actions drive customer activation – down to specific email or link clicks, Web page visits, form fills, content downloads, unsubscribes, etc.
  • Historical Analysis: Infer seamlessly connects with the latest Oracle Eloqua API to analyze the complete spectrum of marketing activity data housed within the platform to build an instant behavioral model.

"Infer is committed to helping innovative businesses of all sizes fuel their growth strategies by identifying high-potential prospects that will generate revenue faster," said Vik Singh, co-founder and CEO of Infer, in a statement. "We're encouraged by the tremendous success our customers, like Avalara and Tableau, are experiencing at significant scale and are excited to now extend our breakthrough behavioral models to more Oracle Eloqua users. We appreciate that Oracle shares our mindset about open architectures, which enables our joint customers to get the most out of all their customer data and achieve bigger business impact."


CRM Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues

Related Articles

Infer Launches Analytics Package for Microsoft Power BI

The new solution identifies untapped revenue opportunities in the sales pipeline.

Infer Launches Account-Based Behavior Scoring

Infer Account-Based Behavior Scoring helps marketers with their account-based marketing programs.

Infer Releases Glance for Salesforce

New Infer Glance predictive app makes insights about customers and prospects more discoverable and actionable.

Infer Releases Predictive Ad Targeting Platform

The open architecture platform enables integrations with account-based marketing tools.

Infer and InsightSquared Partner to Offer Predictive Dashboards

The vendors unite to give marketing and sales professionals visual tools that help them examine their pipelines.

Infer Launches AI-Powered Prospect Management Platform

Infer's Prospect Management brings predictive technology to deliver intelligent recommendations to sales and marketing.

Infer Introduces Net-New Leads

The new offering will enable organizations to find the most fruitful outbound prospects.

Buyer's Guide Companies Mentioned