Oro Inc.

Oro Inc.
  • 8072 Melrose Ave.
  • Los Angeles CA 90046
  • United States
  • Year Founded: 2012
  • Ownership: Private
  • Number of Employees: 100 - 249


Oro, Inc., is the software company behind the Oro suite of open source commerce applications: OroPlatform, OroCRM and OroCommerce. Oro’s founders were the team behind Magento’s original success where each founder has deep knowledge and experience in the eCommerce industry. The leadership team includes: Yoav Kutner, Chief Executive Officer; Jary Carter, Chief Revenue Officer; Dima Soroka, Chief Technology Officer; and Roy Rubin, Director of Oro’s Advisory Board, who is also the co-founder and former CEO of Magento.

Product Description

OroCRM has rapidly established itself as a disruptive force in the CRM market. The platform’s open-source nature gives multi-channel businesses the inherent flexibility they need to tailor the product to their specific business requirements, helping them achieve a truly 360-degree view of their customers. Delivered as a SaaS or on-premise model, OroCRM offers robust customer management tools, detailed analytics and a broad spectrum of third party software integrations for all types of businesses, from retail conglomerates to marketing and customer service organizations. Other Oro products include OroCommerce, an eCommerce platform purposefully-built for B2B companies, and OroPlatform, a business application platform that helps companies accelerate their custom business application development.

Whitepapers, Archived Webcasts and Sponsored Content

  • Free Demo
    Our online demo offers all the CRM features for marketing and sales teams to effectively do their jobs. Try it for yourself!
  • Top 10 Global Car Brand Case Study
    The car manufacturer was looking for a CRM system that would help give a full 360-degree view of the customer purchase journey. See how OroCRM was able to link together data from both sales and marketing systems.
  • Compare CRM Platforms
    See how OroCRM stacks up when compared to other top CRM systems like Salesforce, SugarCRM, and MS Dynamics.
  • Choosing the Right CRM Type for Your Business
    We analyze the pros and cons for various CRM types including analysis on open-source vs. proprietary CRMs and cloud vs. on-premise models.