8072 Melrose Ave.
Los Angeles CA 90046
Year Founded: 2012
Number of Employees: 100 - 249
Oro, Inc., is the software company behind the Oro suite of open source commerce applications: OroPlatform, OroCRM and OroCommerce. Oro’s founders were the team behind Magento’s original success where each founder has deep knowledge and experience in the eCommerce industry. The leadership team includes: Yoav Kutner, Chief Executive Officer; Jary Carter, Chief Revenue Officer; Dima Soroka, Chief Technology Officer; and Roy Rubin, Director of Oro’s Advisory Board, who is also the co-founder and former CEO of Magento.
OroCRM has rapidly established itself as a disruptive force in the CRM market. The platform’s open-source nature gives multi-channel businesses the inherent flexibility they need to tailor the product to their specific business requirements, helping them achieve a truly 360-degree view of their customers. Delivered as a SaaS or on-premise model, OroCRM offers robust customer management tools, detailed analytics and a broad spectrum of third party software integrations for all types of businesses, from retail conglomerates to marketing and customer service organizations. Other Oro products include OroCommerce, an eCommerce platform purposefully-built for B2B companies, and OroPlatform, a business application platform that helps companies accelerate their custom business application development.
Whitepapers, Archived Webcasts and Sponsored Content
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Top 10 Global Car Brand Case Study
The car manufacturer was looking for a CRM system that would help give a full 360-degree view of the customer purchase journey. See how OroCRM was able to link together data from both sales and marketing systems.
Compare CRM Platforms
See how OroCRM stacks up when compared to other top CRM systems like Salesforce, SugarCRM, and MS Dynamics.
Choosing the Right CRM Type for Your Business
We analyze the pros and cons for various CRM types including analysis on open-source vs. proprietary CRMs and cloud vs. on-premise models.