Companies looking to capitalize on RPA and chatbots sometimes fail to take customer feedback and expectations into account and optimize the automation they have in place, leading to bot sprawl. Here's how to avoid it.
Successful business leaders want to deeply understand the business—its products, employees, and competitors—and experience it as their customers do.
The difference in an AI solution's ability to gauge context in real-time will determine who wins and loses in today's extremely competitive market. With real real-time technology, companies use propensity models to rank and score customer actions to select the next best action for each individual.
We are missing out on an important part of the equation between a customer and a business: the product. It is time to start giving it a voice.