The customer experience is more important than ever, but ownership of the experience has never been so ambiguous.
A smart, omnichannel, subscription-based approach that emphasizes customer relationships over transactional tactics, and converts customers' goodwill into recurring revenue, can keep the holiday cheer going year-round. Plus: five retailers show how.
Chatbots can provide great value to both your customers and your business—but not if they lead too often to frustrating experiences.
With online shopping only getting more popular, the in-store experience has to be up to the high expectations of today's customers.