Companies have to take all stakeholders into account and remember that all voice aren't equal. But they can't solicit feedback from customers just for the sake of compiling a report. Customers have to know they've been heard.
Sometimes what truly keeps customers happy and coming back is emphasizing—and empathizing with—their needs.
The sell doesn't end after the sale. Here's what agencies should do to keep customers engaged and invested in their products.
Brands that can maintain a 360-degree view of customers are able to thrive in the new data-driven climate and provide a superior customer experience.