Technology CRM

Customer relationships have never been more complex. Today, your IT/Tech sales teams need insight into hundreds of interactions involving multiple channels. Newer Customer Relationship Management (CRM) platforms make this possible. Explore our latest CRM news, analysis, and advice for technology companies.

Features

Segmentation Enters the Sales Playbook

While a common tool for marketers, sales has started using segmentation as well

Cloud Contact Centers Are More Than Hype

Experts agree that cloud-based contact centers are now for real, but so are the deployment challenges

Intent-Based Marketing: The Early Bird’s System

New data analysis tools emerge to help companies identify customers earlier in the buying process

The Best CRM Case Studies: The CRM Elite Customer Awards 2018

The user companies that demonstrate the power of a good solution

ViewPoints

How to Build a Culture of Digital Transformation

The real-life practicalities of digital transformation are significantly less about tools and data and more about the humans who employ them.

Marketing Is Obsessed with Technology. Here Are 3 Reasons This Needs to Change

Marketing is increasingly making technology the star of its show, instead of keeping it in its rightful place: a strategic, supporting role. Here's why this is dangerous.

Going Global, Part 2: Staffing Up Your New European Sales Office

Any well-run company knows that its people are the most critical factor to success—and this is especially true when opening offices abroad. Here are tips for hiring staff for your new European sales office. Part two of a two-part series.

What IT Execs Can Learn About Great Customer Experience From Amazon, Apple, and IKEA

These iconic companies' approach to customer experience and self-service can show IT departments how to delight their customers by helping them help themselves.

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Small Businesses, Take Note: AI Is Ready for Prime Time

It's not just for big enterprises anymore. Even mom-and-pop shops can use AI to optimize sales

Virtual Agents Hear What You Say. Do They Know What You Mean?

Deciphering intent is best left to humans, who have a hard enough time with it

Innovation Is What Makes Us Great

Customer service flourishes in a climate where people are free to innovate, and fail, and start over again

With Sales Effectiveness Down, Companies Should Rethink Their Sales Process

Despite major leaps in technology, sales performance trends remain disconcerting. It might be time to blow things up

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