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Technology CRM

Customer relationships have never been more complex. Today, your IT/Tech sales teams need insight into hundreds of interactions involving multiple channels. Newer Customer Relationship Management (CRM) platforms make this possible. Explore our latest CRM news, analysis, and advice for technology companies.

Features

Demystifying Cryptocurrencies: Promise and Potential Lead to Growing Appeal

Marketers can boost their image with tech-savvy consumers by accepting e-cash

Where in the World Are Outsourcers Going?

Onshore and nearshore locations see the most contact center growth

The Best Software, Solutions, and Leaders: The 2019 CRM Market Awards

The Best CRM Software and Solutions: The 2019 CRM Market Leader Awards

Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market

ViewPoints

Cookie Countdown: Preparing for a B2B Marketing Future Without Third-Party Cookies

With third-party cookies soon gone, those in the industry will have to dramatically change how they target prospects and customers. That's left many wondering the same thing: What can we do to prepare?

5 Surefire Tactics to Reduce SaaS Customer Churn

Customer churn, if not tracked, can prove to be a silent killer for SaaS businesses. Here are some strategies for reducing it.

All Marketing Should Be Like Developer Marketing

Making your product or service the solution to their problem works with the development community. Why isn't this authentic and informative approach applied to all types of marketing?

How Augmented Reality Is Shaping the Future of In-Person Service

Augmented reality is enabling field service technicians around the world to work more efficiently, whether in the field or remote.

Columns

The Industry Outlook Is Rosy, and We Have the Numbers to Prove It

Across each CRM technology sector, the worldwide market valuation is rising, and the upsurge is expected to continue.

Challenging Times Lie Ahead; Bold Action Is Required

The opportunities for the CRM industry couldn't be better. Nor could the outlook, as we uncovered in our fourth annual 'CRM Top 100' issue.

Understanding the Metaverse Economy

Enterprises will be able to bring their physical and digital presences together.

How to Regain Customer Trust in 2021

Your user experience needs to inspire user confidence.

Buyer's Guide Partners