Something Smells in Marketing’s Future

Scent marketing has historical uses and a wide range of possibilities.

DoubleVerify Repeats with Even More Safeguards: The 2024 CRM Conversation Starters

The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2024 CRM Top 100

CRM magazine presents its sixth annual rundown of the leading companies and hottest trends in customer relationship management.

CRM Special Report: Vertical Markets Spotlight

A roundup of the CRM innovation taking place in eight important sectors.

6 Viral B2B Marketing Campaigns From 2023 (and What We Can Learn From Them)

Here are some B2B marketing campaigns that made waves last year. Let their innovative approaches inspire your next marketing strategy.

Prepare for Machine Customers’ Impact to Customer Service and Support

Customer service and support leaders must understand the impact of machine customers—virtual assistants, smart devices, and the like—to their business and establish a strategy to enable them in order to stay competitive.

Cookie Countdown: Preparing for a B2B Marketing Future Without Third-Party Cookies

With third-party cookies soon gone, those in the industry will have to dramatically change how they target prospects and customers. That's left many wondering the same thing: What can we do to prepare?

5 Surefire Tactics to Reduce SaaS Customer Churn

Customer churn, if not tracked, can prove to be a silent killer for SaaS businesses. Here are some strategies for reducing it.

Why AI Agents Are Booming and the Real Challenges Behind the Hype

The possibilities are exciting, but the path to a successful AI rollout isn't all smooth sailing.

Across CRM Industry Verticals, There’s More That Unites Than Divides

One commonality: All eight industry verticals are investing heavily in CRM initiatives right now.

The Industry Outlook Is Rosy, and We Have the Numbers to Prove It

Across each CRM technology sector, the worldwide market valuation is rising, and the upsurge is expected to continue.

Challenging Times Lie Ahead; Bold Action Is Required

The opportunities for the CRM industry couldn't be better. Nor could the outlook, as we uncovered in our fourth annual 'CRM Top 100' issue.