The pandemic's effect on shopping behaviors will demand more experiences and more personalization in a brand's marketing efforts. Let's take a look at how personalization is evolving, and what marketers can do next to elevate their strategies.
Engineering trust will be a key driver of both customer retention and acquisition in 2021. Brightpearl's CEO proposes five ways retailers can strengthen the bond between their brand and the consumer.
Here is why and how you should transform your customer service center into a flagship storefront that generates revenue, customer satisfaction, and trust.
The digital transformation hastened by 2020 will lead companies to continue catering to the connected customer experience lifestyle.