Retailers need to look at analytics and life-cycle-based treatment recommendations to predict, plan for, and grow these crucial relationships.
Customer loyalty and brand identity can be put at risk by trusting outsiders to provide what has now become the key element of the customer relationship—the experience.
Turning comments and sentiment into structured data requires a balance of human intelligence and artificial intelligence.
Shoppers today expect browsing and purchasing to be consistent and seamless, no matter where their experiences take place. Retailers should take note.