Retail CRM

Retail Customer Relationship Management (CRM) goes beyond maintaining contact data and transaction histories. A full-featured CRM for retailers can integrate point of sale (POS) system data to sketch a detailed picture of customers, sales goals, and the effectiveness of marketing campaigns. Explore our latest CRM news, analysis, and advice for everyone in retail sales.

 

Features

The 2015 CRM Service Awards: Service Elite

Each of our three Elite winners—a retail giant, a charitable organization, and a government agency—combined solid strategies and clear goals to better serve their client base.

The 2015 CRM Service Elite: Oracle Service Cloud Catalyzes Multichannel Support Strategy

The 'right technology' helps Kohl's carry out a deep reorganization of its customer care team.

The 2015 CRM Rising Stars: WalkMe Unleashes Guided Self-Service for the Web

The 'online GPS' can eliminate site confusion and facilitate interactions.

The Path to Personalized Customer Journeys

It takes much more than just knowing your customer's name.

ViewPoints

To Get the Most Out of Your Loyalty Program, Target Low-Frequency Customers

Your frequent guests will always join. But to really see your loyalty program pay dividends, make it irresistible to the guests who visit the least.

3 Reasons Smart Retailers Are Shifting Customer Care Investment from More Agents to AI

For truly exceptional customer experiences, companies will need a strong combination of automated customer care and human representatives.

Customers in Control: Why Your Brand Must Deliver a Superior Omnichannel Experience

A well-organized omnichannel experience has become more than a nice-to-have—it's now imperative to growth for both product- and service-oriented companies.

The Problem with Historical Data

To truly know your customer, consider his personality traits.

Columns

Retailers Need to Adapt to the Smart Customer

Smartphone-wielding customers are reshaping the shopping experience, both online and in-store.

Bold Modern Commerce Experiences Require Extreme Personalization

The Amazons of the world know exactly what their customers want, and to compete your company must, too

Retailers Must Embrace New Shopping Experiences

Online disruptors and a new breed of digital consumer mean its sink-or-swim time for traditional retailers and consumer goods sellers

Vice Squad

The art of selling things that are bad for you

Buyer's Guide Partners
  • bpm’online
  • Convergys
  • eGain Corporation
  • Genesys
  • Melissa
  • NICE
  • NICE inContact
  • Point N Time Software
  • Radial
  • Soffront Corporation
  • Squelch
  • Verint® Systems
  • X2CRM