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Retail CRM

Retail Customer Relationship Management (CRM) goes beyond maintaining contact data and transaction histories. A full-featured CRM for retailers can integrate point of sale (POS) system data to sketch a detailed picture of customers, sales goals, and the effectiveness of marketing campaigns. Explore our latest CRM news, analysis, and advice for everyone in retail sales.

 

Features

Zero-Party Data: Personalization and Privacy Can Coexist

When customers provide data directly to companies, consent takes on a new meaning for marketers

Demystifying Cryptocurrencies: Promise and Potential Lead to Growing Appeal

Marketers can boost their image with tech-savvy consumers by accepting e-cash

Selling Opens Up with 3-D Visualization

Marketing and sales reps are using 3-D technology to reach potential customers wherever they might be

Marketers Need to Optimize for Voice Search

The voice channel presents unique opportunities and challenges for marketers

ViewPoints

4 Lessons From Retail about Managing Customer Relationships

The retail industry as we knew it is fading away, but it leaves behind four important lessons on managing customer relationships based on the best and worst examples of the industry.

How Influencer Marketing Can Make Campaigns Authentic During COVID-19

As brands continue to grapple with their corporate social responsibility, marketing approach, and financial sustainability during the spread of COVID-19, partnering with influencers could be the best option to thrive despite economic disruption.

Retailers Can Reach Their Customers With These 6 Ideas

Despite the ongoing challenges of 2020, retailers can strengthen their customer relationships with one or more of these six winning strategies.

Digital Innovation, Remote Work, and Trusted Relationships Will Spearhead the Pandemic Economy

All of us—technology providers, businesses, and consumers—must collectively work together to find new solutions if we are to reach the other side of this crisis.

Columns

Technology Can Help Us Through the Tough Times

COVID-19 spurred companies to finally start embracing new technologies to continue operations as their employees were being urged to stay home

Is Your Enterprise Ready for Direct-to-Consumer Business?

The final point of sale in an omnichannel marketplace is shifting

Here’s One of the Best Ways to Make Your Customers Happy

Make your agents happy first—and outsourcers demonstrate innovative ways to do that

To Truly Work, AI Needs to Get Really Personal

Artificial intelligence must do more than reflect back what it thinks it knows about us

Buyer's Guide Partners