Retail CRM

Retail Customer Relationship Management (CRM) goes beyond maintaining contact data and transaction histories. A full-featured CRM for retailers can integrate point of sale (POS) system data to sketch a detailed picture of customers, sales goals, and the effectiveness of marketing campaigns. Explore our latest CRM news, analysis, and advice for everyone in retail sales.

 

Features

Video Marketing Starts to Make Its Mark

Companies can see results, as long as customers can find value in the content

The Best CRM Case Studies: The CRM Elite Customer Awards 2018

The user companies that demonstrate the power of a good solution

The Best Enterprise CRM Software and Solutions: The CRM Market Leader Awards 2018

The Best CRM for Midsize Companies: The CRM Market Leader Awards 2018

ViewPoints

5 Best Practices to Keep Your Best Customers

Retailers need to look at analytics and life-cycle-based treatment recommendations to predict, plan for, and grow these crucial relationships.

Stop Trusting Third Parties with Your Customer Experience

Customer loyalty and brand identity can be put at risk by trusting outsiders to provide what has now become the key element of the customer relationship—the experience.

For Retailers, AI Is the Customer Care X-Factor

Turning comments and sentiment into structured data requires a balance of human intelligence and artificial intelligence.

5 Lessons for Creating Best-in-Class Omnichannel Experiences

Shoppers today expect browsing and purchasing to be consistent and seamless, no matter where their experiences take place. Retailers should take note.

Columns

Retailers Need to Adapt to the Smart Customer

Smartphone-wielding customers are reshaping the shopping experience, both online and in-store.

Bold Modern Commerce Experiences Require Extreme Personalization

The Amazons of the world know exactly what their customers want, and to compete your company must, too

Retailers Must Embrace New Shopping Experiences

Online disruptors and a new breed of digital consumer mean its sink-or-swim time for traditional retailers and consumer goods sellers

Vice Squad

The art of selling things that are bad for you

Buyer's Guide Partners
  • bpm’online
  • Concentrix
  • Copper
  • eGain Corporation
  • Genesys
  • Melissa
  • NICE
  • NICE inContact
  • Point N Time Software
  • Radial
  • Soffront Corporation
  • Squelch
  • Verint® Systems
  • X2CRM