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Retail/E-Commerce CRM

Retail customer relationship management (CRM) goes beyond maintaining contact data and transaction histories. A full-featured CRM for retailers can integrate point-of-sale (POS) system data to sketch a detailed picture of customers, sales goals, and the effectiveness of marketing campaigns. Explore our latest CRM news, analysis, and advice for everyone in retail sales.

 

Features

The Best CRM Software, Solutions, and Innovators: The 2024 CRM Industry Awards

Our 23rd annual awards recognize the vendors and innovators that shone the brightest in the past year.

SoundHound Connects Users to Companies With Customized Conversational Experiences: The 2024 CRM Conversation Starters

The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2024 CRM Top 100

CRM magazine presents its sixth annual rundown of the leading companies and hottest trends in customer relationship management.

The Best CRM Software, Solutions, and Innovators: The 2023 CRM Industry Awards

Our 22nd annual awards recognize the vendors and innovators that shone the brightest in the past year.

ViewPoints

Why Retailers Can’t Afford to Ignore AI

The one-size-fits-all approach to retail is over. Consumers want personalization, and AI can deliver.

AI Paired with the IoT Means Retail Goes Real Time

Pairing AI with data from IoT devices, underpinned with an event-enabled approach, is changing the way retailers do retail—from the shop floor, to understanding customer experiences, to optimizing stock levels in the warehouse.

Shipping Is the New Shopping: Transforming a Cost Center into a Competitive Advantage

The cost center approach overlooks the potential of shipping to positively influence customer lifetime value.

From Buzzwords to Business Reality: How Composability Is Transforming Retail Tech

Composability, headless commerce, and microservices are transforming retail tech by enabling adaptable, modular architectures that empower businesses to meet digital transformation demands.

Columns

GenAI’s Time Has Come. Are You Ready?

The hype is over, and the real work of making generative AI has begun.

Don’t Make Me Pay More for Bad Service

Good service should be a mandatory part of the customer experience. Too often that's not the case.

Across CRM Industry Verticals, There’s More That Unites Than Divides

One commonality: All eight industry verticals are investing heavily in CRM initiatives right now.

Creating Customer Experiences That Amaze (and Don’t Suck)

There are many ways to craft—or undermine—a thrilling CX.

Buyer's Guide Partners