Biographical Information

Kelly Liyakasa

Kelly Liyakasa covers sales and enterprise strategy at CRM magazine. She is responsible for writing features, case studies, news, news analysis, and blogs pertaining to the CRM sphere.

Most recently, Kelly served as a business reporter and photographer for the Westchester County Business Journal, covering everything from retail to commercial real estate. She also profiled heavy-hitters like Donald Trump and the CEO of Manolo Blahnik as senior staff editor of WAG, a luxury lifestyle publication catering to the social scene of New York's Golden Apple. Kelly holds a B.A. in multimedia journalism from Florida Atlantic University, and has happily traded sunscreen for snow boots as a proud New Yorker.

Contact her at 1-212-251-0608, Ext. 105 or

Articles for Kelly Liyakasa

Mobility, Collaboration Mark Enterprise Evolution

Businesses are taking a cue from the consumer world.

How to Beat Showrooming

Retailers don't have to feel powerless against the Internet.

Collaboration Makes Good Sales Great

World-class organizations leverage teamwork to be more successful.

Big Data and Customer Experience Begin to Converge

But 54 percent of companies view big data analysis as one of their challenges.

Big Data Demands Organizational Change

Technology is only one part of the equation.

Turn Customers Into Raving Fans

It's not about points or rewards cards.

Mobility Drives Multichannel Video Strategies

The personal nature of the platform requires new customer engagement tactics.

'Citizen Commerce' Site Highlights Products with Meaning

Curalate helps The Grommet succeed in social media promotions.

Jive Software Steps Up Mobile Strategy

Interest in enterprise collaboration fuels product development, integrations.

Marketers Sound Off on Digital Enterprise Issues

Is traditional marketing fundamentally "broken"?

The "Google-ization" of the Enterprise

Mobile, social solutions at scale are redefining business processes. "Doubles Down" on Marketing

Omnicom Media Group taps cloud vendor for agency network.

Apttus Automates Quote-to-Cash Process for Sales Reps

Launches Deal Maximizer for CPQ 6.0 solution.

Avangate Answers "Complex" Commerce Questions

Subscription-based Retina-X Studios ups mobile sales conversions by 20 percent.

Gigya Revs Up B2C Data Management

Launches Connected Consumer Management Suite

SAVO Group Automates Sales Proposals

Solution aids accuracy; helps align proposals with buyers' needs.

SAP Eyes B2C Commerce in Hybris Buyout

SAP co-CEO says move "asserts our will in the CRM marketplace." to Acquire ExactTarget, Round Out Marketing Cloud

The $2.5 billion deal will power cross-channel marketing attribution.

InsightSquared Raises $8 Million for SMB Sales Analytics

Company wants to offer a "consumer, Web-grade" analytical experience.

Birst Applies Analytics to NetSuite ERP, Cloud Commerce

Connector extracts more insights from ERP transactions.

Collaboration Meets Community Platforms

Enterprises are combining peer-to-peer and Web self-service capabilities to improve customer service and lower cost.

How to Become Agile in Sales

Leverage partner networks and social media for success.

Executive Demand for Data Analysis Grows

CEOs re-evaluate enterprise roles, strategies to tie analytics to business values.

Companies Now Compete on Information

Businesses that embrace "being useful" will win out.

Ariba Helps B&H Get Discovered by Quality Buyers

Electronics mainstay boosts business leads using the commerce network. Launches Company Communities

Widens scope of Salesforce platform to drive enterprise mobility.

Oracle Mobilizes Oracle Service Cloud

Introduces Oracle RightNow Mobile Agent Application

SDL Launches Social Customer Analytics Framework

Measures customer, brand, product sentiment based on myriad factors.

Big Data Is Only One Part of the Personalization Equation

IBM Smarter Commerce speakers tout the importance of the customer.

Nimble Powers Intelligent Social CRM Interactions

Launches Nimble 3.0 Relationship Manager Platform

IBM Grooms Watson for Customer Service

Debuts IBM Watson Engagement Advisor for omnichannel support.

Certain Makes Meetings Trackable for Marketers

Solution links event activity to marketing automation, CRM systems.

Gigya Adds 21 Partners to Apps Ecosystem

Social, marketing partner integrations help personalize Web experiences.

Xactly Eyes Broader Enterprise Incentive Management

Company launches Xactly Objectives solution.

SAP Furthers Push into Cloud-Based, Predictive Solutions

Announces new people, customer, money, and supplier strategy.

Using Data for a Personalized Customer Experience

SAP says it can fuel "business-to-business-to-consumer" interactions.

Adobe Continues to Rev Up Digital Marketing Assets

Update to Adobe Connect promises stronger digital audience engagement.

InsideView Launches InsideView for Marketing

Cites growing demand to attribute marketing efforts to revenue performance.

Hearsay Social Debuts Brand, Social Sales Tools

Products help companies stay on top of social messaging, prospecting.

Crafting a Big Data Strategy for Customer Service

Focus on business outcomes driven by information and intelligence.

Social Media Amplifies the Customer Experience

To be successful, identify goals and stakeholders, and execute on strategy.

Moxie Blends Social Collaboration with Knowledge Management

Product launch combines search, social customer support, and automated workflows.

Marketing and Sales Need Social Alignment

Teams should unify their social media strategies.

Are Companies Failing in Their Customer Relationships?

"Open marriages" are common in corporate culture.

When Marketing and Technology Meet

Business transformation can occur.

Predictive Analytics: The Futurists' Formula

Unlock customer insights that increase sales.

Rosetta Stone Gets Fluent in Smarter Selling

InsideView helps the language learning company uncover new prospects.

Is the Consumer the New CMO?

Companies that take a data-centric approach to customer strategies have the advantage.

SAS Looks to Answer Complex Data-Driven Questions

Overhauls Customer Intelligence suite, debuts enhanced visualization.

Lithium Enhances Social Customer Experience Platform

Launches Social Intelligence analytics product, expands partner communities.

Demand Grows for Social B2B Data

Companies want to measure "ideal" customer profiles and lead behavior. Unifies Social Acquisitions

Launch of app weds social listening and CRM contact data.

UnboundID Thinks Customer Data Is a Two-Way Street

Launches Privacy Suite for customers, service providers.

KANA Software Goes After "Transformational" Enterprise Deployments

KANA Enterprise tailored for omnichannel customer experience.

Teradata Debuts Interactive Customer Engagement Offering

Unites digital marketing with enterprise data warehouse capabilities.

SugarCRM Looks to Tackle CRM Usage Hurdles

Planned summer launch of Sugar 7 emphasizes user, customer engagement. Launches Platform Mobile Services

Weds mobile frameworks and customer data to jumpstart enterprise app development.

Customers Expect Companies to "Know" Them

SugarCRM CEO says buyers have changed, and so must companies.

OpenMarket Powers Custom Push Notifications for Companies

Solution gives enterprises more insight into mobile app data, usage patterns.

Marketo Files for $75 Million IPO

Marketing automation, analytics remain in high demand.

Culture Plays a Key Role in Customer Relationships

Enterprises that align internally are the ones primed for success.

Sign, Seal, and Deliver with E-Signatures

New technology enables companies to close deals faster and satisfy compliance issues—all while cutting costs.

Adoption Problems Plague Digital Wallets

Retailers must overcome security, awareness, and integration issues.

Sales Reps Are Falling Short of Their Goals

Short-term strategies and a lack of automation could be culprits.

National Nonprofit Engages Social Donors

With the help of EpiServer, the National Down Syndrome Society replatforms its Web presence.

Why "Helping" Is the New "Selling" for Businesses

Author and strategist shares tips for gaining trust.

Infusionsoft Touts Sales Productivity and Smarter Social Campaigns

At annual user conference, Infusionsoft Spring 2013 Release is unveiled.

Zendesk Launches Native iPad Application

Company says 60 percent of Zendesk customers are now mobile.

Deriving Value from Big Data

Diverse data sets add to complexity but present new insights. Updates Chatter

Improvements include ability to publish files, polls via collaboration stream.

Data and Customers Are Top CEO Investment Priorities

Executives are most concerned about revenue growth, reducing costs. Customers Get Access to Predictive Offers

KXEN puts predictive analytics in the cloud for business users.

Crushpath Secures $6 Million; Debuts Pitch Sites

Product launch helps visualize sales, marketing, service offers.

FirstRain Debuts FirstRain for Touch

Enterprise customer intelligence solution built for Salesforce Touch platform.

Oracle Launches Social Relationship Manager

New platform marks one of the first product integrations with Oracle Eloqua.

Bunchball Debuts Nitro 5.0 Gamification Platform

Adds Nitro Studio for easily configurable game mechanics.

Badgeville for Adobe Marketing Cloud Released

Solution aims to increase audience engagement across Web properties, mobile apps, online stores, and more.

Leads360 Launches Express Solution for SMBs

Solution helps prioritize leads and follow-up action.

AppGlu Releases Mobile Enterprise App Platform

Allows businesses to publish, track, and personalize applications.

SMBs Seek Enterprise-Class Predictive Analytics

Simple and adaptive solutions can reduce costs and improve profitability for small companies.

Adoption Monitoring Meets Subscription Service Models

Companies look for ways to lengthen and enrich customer relationships.

NRF's Big Show: The Great Retail Convergence

Retailers need to crush silos now more than ever.

Pegasystems Enhances Its Customer Process Manager

The company adds collaboration, predictive features for customers and support agents. Debuts Service Cloud Mobile

Adds cobrowsing, mobile live chat, and communities for smart devices.

StackMob Boosts Enterprise Mobile Strategy

The evolution of the enterprise app store is the impetus.

Get Satisfaction Integrates with Badgeville

Move ties communities with game mechanics to drive user engagement.

Gartner Predicts a Surge in the Enterprise App Store

By 2017, 25 percent of enterprises will host their own store.

KnowledgeTree Ramps Up Sales and Marketing Collateral

Cloud-based tools deliver new insight into content.

Kred Owner Acquires Social Analytics Company Swaylo

Debuts ways brands can measure social influence in communities, campaigns.

Ontraport Scales Sales and Marketing Automation for SMBs

Updates workflows, payments, and lead tracking abilities

HootSuite Integrates with Socialcast

Adds enterprise social networking and collaboration tool to app directory.

Is Gamification Overhyped?

The majority of near-term gamified processes are expected to fail.

Social Pushes the Boundaries of Commerce

Are Amazon and Facebook reprogramming the way companies market and sell?

Bally Pumps Up Its Image

A twice-bankrupt fitness giant revamps its service efforts.

Family Paint Purveyor Stays in the Black

Using SugarCRM, Harper Inc. boosts orders and sales.

Oracle Wants to Take Customers Out of Systems Integration

The company plans to continue to aggressively go after cloud computing share.

ElasticSales Launches Platform

Designed for sales reps, the solution weds voice, email, and CRM.

Get Satisfaction Rolls Out Small-Business Solution

Community managers get more insights into customer traction.

Anametrix Launches Plug-in for Excel

New feature makes multichannel data analysis and reporting easier for marketers.

Infusionsoft Grows Its Social Business

Its acquisition of social marketing firm GroSocial adds to its SMB sales and marketing automation mix.

Verint Launches Personalized Guidance for Impact 360 Solution

Analytics designed to help companies get more proactive with agent performance.

Retailers Remake Store Strategies

At NRF 2013, major brands say they're rethinking in-store, online purchase behaviors.

Will SAP Make Companies More "User-Centric?"

At global news event, SAP debuts its high-speed Business Suite.

Zoho Brings Location, Productivity Features to Zoho CRM

Customers request project management capabilities in CRM.

Infusionsoft Receives a $54 Million Infusion

Funding will go toward product development, growing partner program.

Mobile App Developers Face Benefits, Pitfalls in 2013

Maintaining customer satisfaction is key to mobile app storefront success.

5 Emerging Sales Productivity Tools

New social, mobile, and collaborative tools help sales teams close more deals.

Vendors Grow Their Partner Ecosystems

The integrated cloud app platform will be at top IT trend for 2013.

SAS Ramps Up High-Performance Analytics

Premier Business Leadership Series 2012 foretells the future of big data.

Brainshark Satisfies Hunger for Leads helps deliver "the best possible audience" for marketing messages.

Oracle to Acquire Eloqua for $871 Million

Move foreshadows Oracle's burgeoning Customer Experience Cloud. Socializes Sales Performance Management

Weds with Sales Cloud; debuts native game mechanics.

Birst Bolsters Predictive Analytics for Sales

Predictive analysis of transactional data improves sales performance.

Nimble Integrates with HootSuite Social Profiles

Move will foster deeper social selling and engagement opportunities.

ClearStory Data Gets $9M for Big Data Analytics

Investment matches the surge in the predictive solutions market.

DocuSign Deepens SugarCRM Integration

Customers can electronically sign right from opportunities and track document status.

Knoa Software Raises $7.5 Million in Venture Funding

Investment will build out enterprise application solutions.

Infor Acquires Orbis Global

Move strengthens marketing resource management capabilities.

Commerce Investments Are Set to Surge

E-commerce moves beyond Web-store hosting to managing customer data, orders, and inventory across the enterprise. Delves Deeper into Social and Mobile Enterprise

Dreamforce 2012 draws 90,000 attendees, features a multitude of product updates.

Telecoms Grapple with Support Inequality

Carriers struggle to offer effective service to all customers.

Is Your Web Site Optimized for Mobile Devices?

Reaching customers via smartphones and tablets requires a cross-channel strategy and investment.

Metal Mulisha Revs Up Online Traffic

With ReadyPulse, a sports apparel company sees e-commerce gains.

Yellowfin to Debut Business Intelligence Storyboard

Solution will explore big data in a visual manner.

To Be Social with Customers, Look Inside Your Organization

Proper engagement will require cross-enterprise change and strategy.

Oracle Knowledge 8.5 Adds Context to Customer Interactions

Company calls release most "comprehensive" since InQuira acquisition.

Industry Reacts to HP, Autonomy Shake-Up

What the software company's write-down could mean for customers, solutions.

Zendesk and Magento Team Up in Platform Integration

Alliance will drive customer service support for e-commerce sites.

SumAll Adds Instagram Analytics

Tool helps companies visualize social, online sales metrics.

Enterprise Mobile Apps Market Fueled by Sales, Productivity

DoubleDutch rakes in $4 million; other applications pick up steam.

Mavenlink, ViWo Team Up

Companies say Google Apps Marketplace venture will improve service for resellers, ISVs.

Enterprise Start-up Arcaris Debuts

Platform powers social communities for call center agents.

VoloMetrix Releases Sales Module Application

Helps enterprises analyze internal resources, performance, and customer impact.

Connecting Retail and E-tail

More retailers are combining CRM data, social media, and personalization to improve the customer experience.

Big Data Analytics Can Help Improve Information Security

But using such insights for fraud prevention has room for growth.

Enterprise Videoconferencing, Telepresence Revenue Down

Broader macroeconomic factors and cautious IT spending could be the reasons, IDC finds.

For Robin Ruth, Streamlined Sales Are in the Bag

SupeRep helps the global accessories company expedite orders straight from iPads.

ePrize Spins off New Company LevelEleven

Venture to focus on enterprise gamification, CRM engagement

Meeting Mapper Releases Strategic Selling Tool

Versions for Apple iPad and visually illustrate meeting effectiveness.

Webalo Gives Boost to Enterprise Mobility

General release of The App for Enterprise seen as solution to key hurdles.

SMEs Look to Technology Like Mobile Apps, Social Media to Grow

Despite uncertain economic conditions, companies are still focused on expansion.

InsideView Eyes a Critical Market: Small Business

Equifax partnership helps companies target, qualify accounts more efficiently.

A Move from Big Data to Big Analytics?

SAS Premier Business Leadership Series emphasizes real-time data processing.

Lithium Technologies Acquires Social Dynamx

Lithium Social Web born out of new alliance.

Infusionsoft Debuts Fall 2012 Release

Upgrades include campaign visualization, stronger lead-scoring capabilities.

ServiceSource Launches Renew OnDemand Platform

Cloud applications suite designed to optimize recurring revenue streams. Releases PowerText, PowerSocial Tools

Solutions designed to increase success rate of prospect, sales rep relationships.

Bunchball Integrates with SugarCRM

Partnership will enable enterprise-wide gamification.

Freshdesk Gamifies the Help Desk

Cites agent productivity, better support results as drivers in new solution.

Harry Rosen Mobilizes Luxury Menswear

Sales associates use Sage SalesLogix Mobile to connect with customers on a more digital level.

More Consumers Turn to Amazon for Product Research

Online leader strengthens its position but still faces roadblocks.

Hurd Makes His Mark

An exclusive interview with Oracle President Mark Hurd.

Social Media Experimentation to Shift to ROI Justification

Collaboration, social marketing have changed customer relationships. Delivers Social, Mobile Advancements at Dreamforce

CEO Mark Benioff touts transformative power of social media in business.

Oracle Commerce Undergoes Product Upgrade

Blends new features in the ATG, Endeca Cross-Channel Commerce Experience.

Badgeville Launches Badgeville for Salesforce

The application socializes CRM usage for salespeople with the ability to configure rewards and missions.

Unified Unveils SocialConnect Solution

The product is aimed at connecting social marketing campaign activity with CRM systems.

Mobile Seen as Key Retail Driver This Holiday Season

But companies must evaluate customer usage, measure performance.

Coveo Launches Coveo for

Brings advanced search, unified indexing, to Sales and Service Cloud users.

DoubleDutch Debuts Hive Mobile CRM Application

Gives sales reps social, gamified, and location-based features.

PROS Introduces Quote2Win for Salesforce

New solution speeds up the price-and-quote process for salespeople.

Corporate Visions Acquires WhiteboardSelling

Companies look to help differentiate sales, marketing conversations.

Sage Releases ACT! 2013

Adds social, mobile, and e-marketing features to CRM solutions for SMBs.

Cracking the Code on Cyber Crimes

Despite efforts to proactively protect customer data, computer intrusions and online fraud are on the rise.

Expedia's Corporate Travel Arm Takes an InsideView on Sales

Egencia uses sales intelligence solution to identify opportunities and leads.

Retailers Are Rethinking Their Mobile Strategies

Smartphone users are not as purchase-driven as you might think.

B2B Tech Buying Cycle Is 20 Percent Longer

Internal buying complexity, vendor marketing, and sales processes are the main culprits.

J2 Global Launches CampaignerCRM

Solution "socializes" CRM for SMB sales professionals.

KANA Software Launches KANA Express

Cloud customer service solution designed for burgeoning midmarket segment.

Zurmo CRM Debuts Social Conversations

First phase of Zurmo's social rollout powers internal collaboration.

UnboundID Releases Updated Identity Services Platform

Solution provides foundation for better tracking of customer identity data.

Uncovering the "Amazon Effect"

Companies that make an experience "frictionless" and that build for the future win.

Savveo Seeks to Solve Local Advertising Problems

New venture will provide collective intelligence on local ad inventory for buyers and sellers.

Zoho Launches Zoho Campaigns Application

Integrates email, social media marketing capabilities with CRM.

How to Become Preferred in Business

CRM Evolution keynote Michael Vickers emphasizes creating added value in customer relationships.

Nimble Apps Integrates SalesClic with Highrise

Designed to improve sales efficiency with more insight into opportunities.

Companies Expect Big Data to Significantly Impact Sales

Many feel access to a variety of data sources can also mean missed opportunities, report finds.

CDC Software, Consona Merge to Form Aptean

Enterprise application providers call ERP, CRM solutions "complementary."

Igloo Software Deepens Social Enterprise Suite Offering

Adds multilingual translation, social analytics to the solution.

With More Data Comes More Complexity

Companies need to align their metrics with functional issues and corporate goals when deciphering big data.

Oracle Debuts CRM On Demand Release 20

Software update includes industry-specific capabilities for life sciences, financial services, and more.

Mavenlink Releases HTML5 Mobile Application

Launch extends enterprise workflow and collaboration solutions to smartphone users.

Selectica's Latest Launch to Accelerate Sales Contract Management

Company also announces general availability of Selectica Guided Selling for Salesforce through AppExchange.

SAVO Group Launches SAVO Teams Application

Solution designed to increase sales through internal collaboration, company says.

Actiance Integrates Socialite with

Combines sales conversations and social interactions for comprehensive view of selling activity.

LexisNexis Launches SmartMeeting

Tool delivers sales intelligence reports to reps in their Outlook email environment.

Eloqua Melds Chatter with Marketing Automation

Unified social layer connects sales and marketing for stronger collaboration.

Xactly Express Links up with Intuit QuickBooks

Built-in connectors enable users to more efficiently manage their revenue stream Rumored to Be Acquiring GoInstant

Alleged buyout would continue vendor "war" for customer experience

SalesPortal Unveils Marketing Analytics Dashboard

Builds on technology connecting brands and marketing partners through voice channels

Sparqlight Ramps Up Enterprise Social Workflow Capabilities

Application gets enhanced rules and automation, plus templating features

Juniper Networks Adds Value to Customer References

Metia Enterprise Reference Manager helps streamline efforts and empower the sales team.

Solve the Master Data Management Equation

Offering personalized and rewarding service requires up-to-date and accurate data shared across the enterprise.

Fewer than 1 in 7 B2B Customer Relationships Are Optimal

Gallup study find the need for a shift from price-focused strategy to one of customer engagement.

For Social Success, Build a Business Use Case

Companies that fail at measuring ROI say it's too hard, too early, or they weren't asked.

Red Funnel Releases FatStax 2.0 for iPad

Sales application provides offline access to documents, videos, and presentations, as well as analytics tracking

Oracle Outlines Customer Experience Strategy

Deeper cloud offerings expected to follow recent acquisitions spree

OpenQ Launches Social Enterprise Compliance Suite

Solution lets healthcare, life sciences companies flag, classify, and act on identified risks

Crushpath Launches Play-By-Play Platform for Salespeople

New software solution promises a real-time look into deal activity

Satmetrix Debuts Social Net Promoter

Metric draws on sentiment analysis to tie customer conversations to brand customer experience strategy

Brainshark Enhances Multiuser SlideShark App

Account administrators get permission-based access and folder management capabilities

SuccessFactors Debuts Mobile, Social Features for Business

Proliferation of mobile devices in enterprise is a driving force

Oracle Acquires Collective Intellect

Software giant builds out deeper cloud social offerings

Transforming into a Social CRM Enterprise

Being successful at social media often requires organizational change management. Here are some tips to follow.

M&T Bank Catapults Its Close Rates

Leads360's Dial-IQ helps the mortgage group achieve real-time results.

Customer Experience Is Critical in Net Promoter Benchmarks

Apple, Virgin America, JetBlue, USAA all nab high scores.

Zurmo Releases Beta Open Source CRM Application

Company promises a social, mobile, and gamified user experience

IBM Completes Acquisition of Vivisimo

Big data strategy will play dominant role for company through 2015

Tablets Trump Smartphones in Average Order Value

Retail study predicts heavier mobile usage, market appropriation

IGoDigital Launches Guided Search Tool

Intelligent search combines purchase behavior, preferences with search terms

Xactly Releases Incent 8 Solution

Introduces native iPad app for Incent, enhancements to Xactly Express at annual user event

Corporate Visions Releases Power Tools for Demand Generation

Incorporates assets like first-call conversation coaching, video modules

Zoho Introduces Facebook, Twitter Support Connectivity

Users can convert tweets, posts into support tickets and set escalation alerts

CallidusCloud to Debut MySalesGame Solution

Offering weaves social collaboration, gamification into a performance management platform.

Lenovo Launches ThinkPad mPOS Platform

Retailers continue to eye mobile point of sale for improved customer experience, profitabilty

Sixty Percent of Firms Use Social Media for Customer Support

Despite willingness to adopt social service channels, adoption still wanes depending on organization size and region.

Game On: Gamification Strategies Motivate Customer and Employee Behaviors

The things that make games so compelling "can equally make employees, partners, [and] customers addicted to your B2B or B2C offering."

Greater CRM Adoption Predicted

A surge in cloud-based and multichannel customer interaction contributes to the uptick, but obstacles remain.

Sales Enters a Brave New Social World

Three in four companies plan to use social media as an enablement tool within a year.

Telligent Community, Sitecore Integration Yields Stronger Social Community Experience

Marketers gain insight into community impact on sales process.

Radius Launches Sales Intelligence Platform

Solution promises insight into strong SMB market

Social Dynamx Debuts Customer Care Solution

Platform is geared toward large-enterprise social media management

Taptera Debuts Serendipity for Better Contact with Sales Leads

Real-time social, local data for iOS users

FirstRain Adds Relevancy to Business Tweets

FirstTweets solution extracts valuable intelligence from Twitter

Xactly Upgrades Incent Enterprise Sales Comp Suite

Dashboard gets facelift; features including automated quota approvals introduced

Avidian Releases Prophet Ultimate On-Demand Edition

Adds social CRM functionalities, opportunity management, SharePoint support to solution

Sonoma Partners Launches Mobile Sales Kit for iPad

Mobile-minded, enterprise-grade apps continue growth pattern.

Aktana Debuts Collective Intelligence Suite for Field Sales

Solution designed to improve rep decisioning, follow-through using contextual recommendations

Infusionsoft Reveals Its Spring 2012 Release

Drag-and-drop campaign builder, lead gen tools, lead scores all part of the sleeker, small-business solution

Keeping the "Retail" in Retail Stores

Digital solutions are designed with in-store sales and customer experience in mind.

Game Mechanics Could Steer BPM Adoption

Proper handling of organizational politics is a key factor.

The New Sales Toolkit

Fixing a sales process has never been easier.

Organic Valley Milks Higher Earnings, Improves Operations

SalesLogix helps dairy co-op manage sales and distribution of organic products.

iGoDigital Rolls Out Segment Builder

Tool lets marketers leverage multiple data points for campaign creation

SAS Debuts Visual Analytics Offering

New release allows business users on the go access opportunities big data reveals.

GoTradeLive Establishes North American Presence

On-demand trading platform connects customers, suppliers, and partners to rev up deal flow.

Customer Loyalty "Under Assault," Expert Says

Enterprises need unified access to customer intelligence, data

Pegasystems Debuts Unified Marketing Solution

A "killer" application for CMOs, customer life cycle, executive says

Mzinga Partners with ISM for Customer Experience Solutions

The alliance will strengthen cross-enterprise social experience and feedback.

Yesware Expands Sales Productivity Solution

New features include Google Maps integration, deeper email tracking.

Clarabridge Expands Customer Experience Management Platform

Cross-departmental resolution, insight goal of new release.

GlobalOne, Cloud Sherpas Merger the "Next Step" for CSPs, Google partners get an additional $20 million in funding.

Selectica Releases Guided Selling Solution

The cloud-based offering is designed to improve sales effectiveness.

EPiServer Acquires Mediachase

The deal is expected to strengthen customer experience for brands' multiple touch points.

Social CRM Off to a Strong Start

2012 could prove favorable for capital investments and growth in the social sphere.

Turning Business Into Pleasure

As enterprises turn to gamification, measurable action, reputation, and incentives are all part of the equation.

Zilliant Grooms SalesMax for B2B Sales Teams

The cloud-based solution helps quantify and prioritize revenue growth and opportunities.

ClickSoftware Upgrades ServiceOptimization Suite

Enhancement promises improved mobility, customer service for the enterprise.

Xerox Releases Cloud-Based MDM Solution

Service promises reduced overhead costs, technicalities in implementation.

Customer Experience, Service Top of Mind for Retailers

Study finds multichannel sales a key influencer in planned strategies.

Pegasystems Strengthens CPM Solution

Personalization and consistency are factors in multitouch point support experience.

LoopLogic Releases Intelligent Media-Sharing Platform

Web-based solution integrates with back-end functionalities.

Cloud9 Unveils Intelligent Sales Forecasting Suite

The product is designed to identify, manage risk and opportunity against historical patterns.

Brainshark Releases SlideShark Team Edition

Cloud-based provider of online, mobile video presentation software gears app for mobile enterprise.

Unified Bolsters Enterprise Social Strategy

Social Operating Platform monitors and tracks campaign deployment, big data.

Xactly Ups Ante of Sales Comp Software

Xactly Express Plan Store features personalized rules engine, prebuilt templates for commission automation.

GlobalOne Picks Up Weblinc

Acquisition of Australian cloud applications provider to strengthen company's global footprint.

Scribe Syncs Data via Scribe Online

Enterprises, partners and ISVs on receiving end of improved integration.

Euclid Elements Forges Partnership with Claris Solutions

Sensor technology and analytics platform aggregate customer in-store data.

LeadMD Snaps up Marketing Engine

Stronger integration of sales and marketing platforms is the goal of acquisition.

Infusionsoft Releases Trifold System Upgrade

Software company adds social, sales CRM, and e-commerce features to suite.

Veeva Integrates CRM System with Concur

Companies say double-entry smackdown will improve efficiencies.

Beyond the Arc, Attensity Team Up

Data analytics and strategy consultancy strengthens Social Customer Insights solution

BDI Pharma Implements SAP Operating System

Biotech firm touts improved efficiency, distribution through transition.

Xactly Augments Mobile Sales Apps

New product is geared to "on-the-road" sales reps.

SalesNexus Ups Lead Stream

CRM solutions company's partnership with LeadFerret gives users access to hundreds of leads per month.

New Interface, Features for Zoho CRM

Upgrade promises improved functionality and customization.

Cisco Unified CCX Gets Cross-Channel Upgrade

eGain adds its multichannel software, opening the Cisco platform to mid-market firms.

Verizon Selects inContact for Cloud-Based Support

The telecommunications giant aims to help its business clients with a variety of customer communication options.