5 Emerging Sales Productivity Tools
For many salespeople, it's in their nature to impress. And some would argue it's part of their job. Their extra efforts to win over prospects are often reflected in their appearance, their choice of restaurants, and even their gadgets. And while it traditionally has been difficult to quantify the value of these investments, research shows that some of their technology accessories can actually improve productivity.
According to a Nucleus Research study, "The Value of Mobile and Social for CRM," a survey of CRM decision-makers found that organizations that provided their sales teams with mobile access to their CRM systems realized a 14.6 percent increase in productivity. Sales teams that used social CRM technologies like Salesforce.com's Chatter enterprise collaboration tool saw an 11.8 percent increase in productivity.
Organizations that couple social and mobile features with hallmark CRM functionality yield better results than those that rely solely on standard sales force automation systems. So it should come as no surprise that vendors and consultants are eyeing task-specific , role-, and vertical-based usage of mobile CRM data that extends beyond a simple pipeline update by a sales rep, the Nucleus report indicates.
While a slew of sales productivity tools have surfaced since the social and mobile revolution, here are a few that have the potential to significantly improve your company's bottom line.
The New Sales Toolkit
Fixing a sales process has never been easier.
Sales Enters a Brave New Social World
Three in four companies plan to use social media as an enablement tool within a year.
Radius Launches Sales Intelligence Platform
Solution promises insight into strong SMB market
LexisNexis Launches SmartMeeting
Tool delivers sales intelligence reports to reps in their Outlook email environment.
SAVO Group Launches SAVO Teams Application
Solution designed to increase sales through internal collaboration, company says.
Air Animal Pet Movers Gives Its Business a Boost
GoldMine helps the pet transport company streamline its operations.
ElasticSales Launches Close.io Platform
Designed for sales reps, the solution weds voice, email, and CRM.
The Future of Mobile CRM
Providing access from anywhere is essential in today's business environment.
Sales Reps Are Falling Short of Their Goals
Short-term strategies and a lack of automation could be culprits.
Crushpath Secures $6 Million; Debuts Pitch Sites
Product launch helps visualize sales, marketing, service offers.
Rosetta Stone Gets Fluent in Smarter Selling
InsideView helps the language learning company uncover new prospects.
SAVO Group Automates Sales Proposals
Solution aids accuracy; helps align proposals with buyers' needs.
Make Big Data Equal Big Sales
Mobility is the modern-day pocketknife for sales reps.
Presentation Sales Tool PointDrive Aims to End Attachments
Clean Web interface replaces emailed decks.
Remove Avoidable Customer Obstacles
Companies looking to improve user adoption should remove as many obstacles as possible for customers and prospects.
Could Mobile CRM Solve Field Sales' Biggest Problems?
Understanding the options could help your organization determine which solution is best.
Bullhorn's Email Analysis Tool Gives Companies a Better Understanding of Ongoing Relationships
Pulse expands cloud-based CRM vendor's customer insights.