Badgeville for Adobe Marketing Cloud Released
Gamification and behavior management platform Badgeville today launched Badgeville for Adobe Marketing Cloud, a series of integrations to enable marketers and analytics professionals to increase audience engagement across Web properties, mobile apps, online stores, and communities.
Adobe, which had retooled its Digital Marketing Suite into the Adobe Marketing Cloud, had restructured its solutions into five key areas—social, analytics, targeting, experience manager, and media optimizer—to simplify technology purchases and rollout for marketers.
With the debut of Badgeville for Adobe Marketing Cloud, marketers now have access to Badgeville's Engagement Mechanics, which span game, reputation, and social mechanics that can lay the groundwork for companies, for example, to award status or recognition to a community participant for creating the most useful or shared content.
Badgeville now integrates with Adobe's SiteCatalyst, a tool that gives marketers access to real-time Web analytics and information. Through a prebuilt connector powered by Genesys Labs, behavior data extracted by Badgeville is automatically rushed into SiteCatalyst.
Likewise, an integration with Adobe's Website optimization tool Adobe Test&Target gives users a way to measure engagement across their audience base. An integration with Adobe Recommendations will give marketers more insight into the best products to surface and recommend at any given time in commerce environments.
What continues to drive marketers, and the development of solutions like Badgeville for Adobe Marketing Cloud, is the ever-changing nature of the multichannel customer. Companies need ways to determine when a Web session began and if it resulted in a sale.
Additionally, it is becoming increasingly important to determine if that user accessed a Web page from a PC, tablet, or smartphone, and how device or experience-specific promotions impacted the purchase process. This provides greater insight into how campaigns, promotions, and offers should be tailored on the fly to capture the sale.
Badgeville Launches Social Mechanics
Social Mechanics is designed to drive engagement in real time across a company's Web, mobile, and application touchpoints.
Badgeville Launches Badgeville for Salesforce
The application socializes CRM usage for salespeople with the ability to configure rewards and missions.
Adobe to Reorganize Marketing Cloud
Plan divides offering into five core solutions.
Get Satisfaction Integrates with Badgeville
Move ties communities with game mechanics to drive user engagement.
Adobe Upgrades Almost Every Aspect of Its Marketing Cloud
New enhancements add better campaign management, mobile and social capabilities, analytics insights, and content management.
Implementing a World-Class Customer Management Program
Steps for driving engagement and interaction.
Adobe Continues to Rev Up Digital Marketing Assets
Update to Adobe Connect promises stronger digital audience engagement.
Adobe to Acquire Neolane for $600 Million
Acquisition adds strength to Adobe's Marketing Cloud.
Buyer's Guide Companies Mentioned