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Travel/Hospitality CRM

The travel and hospitality business is driven by successful customer interactions. Companies that rely on their client's satisfaction need best feedback tools available. Customer Relationship Management (CRM) solutions for the hotel and travel industry provide those tools. Explore our latest CRM news, analysis, and advice for the travel and tourism industry.

Features

The Best CRM Software, Solutions, and Innovators: The 2023 CRM Industry Awards

Our 22nd annual awards recognize the vendors and innovators that shone the brightest in the past year.

The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2023 CRM Top 100

CRM magazine presents its fifth annual rundown of the leading companies and hottest trends in customer relationship management.

CRM Special Report: Vertical Markets Spotlight

A roundup of the CRM innovation taking place in eight industry verticals.

CRM in Travel/Hospitality: Vertical Markets Spotlight

Better bookings can come in with CRM systems.

ViewPoints

Meet Customer Expectations Now with Experiential Sales Programs

Engage prospective customers by developing a hands-on product experience early in the buying cycle, with technologies like 3-D or virtual reality or with hybrid physical-digital events.

How AI-Driven Menu Clustering Can Drive Restaurant Sales

With AI, restaurant and convenience store marketers are turning mountains of loyalty program data into targeted campaigns that engage guests based on their unique behavior. Menu clustering identifies guest behavior from menu engagement and delivers more targeted and ultimately more successful campaigns and promotions.

How Language Translation Can Help Companies Regain Consumer Trust

By using a blended approach of human translators and AI, organizations can cultivate strong customer trust as the world continues to open back up.

5 Key Customer Loyalty and Engagement Trends for 2021

Now is the time to anticipate and strategize for the post-pandemic changes in outlook and behaviors.

Columns

Across CRM Industry Verticals, There’s More That Unites Than Divides

One commonality: All eight industry verticals are investing heavily in CRM initiatives right now.

Creating Customer Experiences That Amaze (and Don’t Suck)

There are many ways to craft—or undermine—a thrilling CX.

Challenging Times Lie Ahead; Bold Action Is Required

The opportunities for the CRM industry couldn't be better. Nor could the outlook, as we uncovered in our fourth annual 'CRM Top 100' issue.

Eight Steps to Successfully Integrate VR-XR-AR into Your CRM Efforts

Virtual reality, mixed reality, and augmented reality will be game changers for sales, marketing, and customer service.

Buyer's Guide Partners