Zero-Party Data: Personalization and Privacy Can Coexist

When customers provide data directly to companies, consent takes on a new meaning for marketers

It’s Not Too Late to Add Text Messaging to Your Marketing Strategy

Customers are showing a growing acceptance of text messaging by businesses

Businesses See a Sales Lift with Texting

Many companies are converting leads to sales with SMS outreach

The Best Software, Solutions, and Leaders: The 2019 CRM Market Awards

How Language Translation Can Help Companies Regain Consumer Trust

By using a blended approach of human translators and AI, organizations can cultivate strong customer trust as the world continues to open back up.

5 Key Customer Loyalty and Engagement Trends for 2021

Now is the time to anticipate and strategize for the post-pandemic changes in outlook and behaviors.

3 Ways Conversational AI Can Make Contact Centers More Nimble

With the pandemic causing a huge surge in call volume, contact centers are under stress like never before. Virtual agents can not only ease the burden but lead to greatly enhanced service quality.

8 Business Ideas to Engage Customers Right Now

To remain strong and prepare for the other side of this crisis, what can a business do today? We offer these eight ideas, even a couple that dip a toe into promotions, to help cut through customers' in-box clutter and help your brand stay relevant.

VR/AR: A Game Changer for Sales and Marketing

Virtual reality/augmented reality is poised to remake CX.

Who Really Wins When Business and Politics Collide?

In today's hyper-divided political climate, coming down on one side or the other is sure to ruffle feathers.

Subscription Models Equaled Strong CRM in Our Pandemic Year

Tighter bonds with customers helped subscription-based businesses weather the storm.

How to Regain Customer Trust in 2021

Your user experience needs to inspire user confidence.