-->
Customer Data Analytics

Customer Relationship Management (CRM) data analytics, or customer analytics, is a critical element of CRM. Learn to quickly identify and solve customer-facing business problems by collecting, organizing, and analyzing customer data captured throughout an organization. Explore our latest customer analytics news, analysis, and advice.

Features
More

The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2026 CRM Top 100

CRM magazine presents its eighth annual rundown of the leading companies and hottest trends in customer relationship management.

the Editors // 01 Apr 2026

The Top Customer Service Trends and Technologies for 2026: Customer Service Is Getting Supercharged

AI is opening new doors for contact center agents, managers, and customers.

Erik J. Martin // 01 Apr 2026

The Top Marketing Trends and Technologies for 2026: Marketing’s Age of AI Has Arrived, Now Comes the Hard Part

From zero-click search to "AI slop" fatigue, the trends reshaping marketing this year require more than automation; they demand new strategies and tactics.

Linda Pophal // 01 Apr 2026

The Top Sales Trends and Technologies for 2026: Traditional Sales Pillars Get Upended This Year

AI is flipping the script on decades-long sales processes and platforms.

Phillip Britt // 01 Apr 2026
ViewPoints
More

Can You Bet Your Revenue on AI? Why CRM Is No Longer Your Single Source of Truth

Why AI success in revenue operations depends on moving beyond CRM data to systems of action that capture unstructured signals and continuously learn from real deal activity.

Joyce Fong // 13 Apr 2026

What Door-to-Door Sales Can Teach Us About Building Agentic AI for Sales Teams

The fundamentals of classic door-to-door selling offer a blueprint for how AI should support—not replace—the human work of selling.

Steve Ancheta // 10 Apr 2026

Buying Groups Evolve. So Should Your Marketing

B2B marketers need to create a buying group strategy that accounts for constant change with relevant, recent data.

Lea Kimball // 09 Apr 2026

Voice AI: The Dos, the Don’ts, and What’s Next

Here's a practical guide to putting voice AI to work for your business.

Jeff Chen // 07 Apr 2026
News
Insight
Columns
More

Output Is Not an Outcome: Resolving a Misperception About AI in CX

Any number of AI-driven outputs will be required to reach outcomes that have real value to businesses.

Liz Miller // 02 Apr 2026

Companies, Your Lack of Attention Is Disturbing

You would think firms would always take action against fraudsters for trying to impersonate them. Think again.

Leonard Klie // 06 Apr 2026

A Vertical Focus Is the Key to AI Adoption

Success relies on speaking the customer's language and addressing their specific needs.

Nancy Jamison // 20 Mar 2026

AI Propels KM to Center Stage

Knowledge management is no longer confined to contact centers or tech support.

Donna Fluss // 19 Mar 2026
Case Studies
Reports & Research
Buyer's Guide Partners