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Customer Data Analytics

Customer Relationship Management (CRM) data analytics, or customer analytics, is a critical element of CRM. Learn to quickly identify and solve customer-facing business problems by collecting, organizing, and analyzing customer data captured throughout an organization. Explore our latest customer analytics news, analysis, and advice.

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Why Branded Calling Is Critical for Outbound Outreach

Here's how to implement it and restore your ring's reputation.

Pending Legislation Could Upend AI in CRM

Government regulators are turning their attention to artificial intelligence in customer interactions.

Marketers Waiting to See How the Cookie Crumbles

Navigating the uncertain future of third-party tracking in 2026.

Ready or Not, Digital Doubles Are Here

Can your CRM handle agent-to-agent commerce?

ViewPoints

Carbon-Aware Marketing Will Redefine Customer Engagement

Marketing doesn't need more channels; it needs smarter ones. A new carbon optimization layer could transform how brands engage customers and how they measure responsibility.

The New Customer Journey: How AI Search Engines Are Rewriting the Marketing Funnel

The model where brands optimized to appear in search results is giving way to an environment where AI intermediaries provide synthesized answers.

Sales Workflow Intelligence: Reduce Friction and Close Deals Faster

Here's how to use CRM data and AI insights to identify bottlenecks, automate administrative tasks, and make strategic decisions based on what actually drives revenue.

When Point of Sale Becomes a Hub for Customer Experience

Modern point-of-sale (POS) systems blur the lines between digital and physical channels, helping retail brands form authentic connections with customers.

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Boosting CX Worker Productivity in the AI Age

Agentic AI combined with customer-facing human agents will transform service.

Why Conversational Experience Orchestration Will Have Its Moment

Something needs to be at the helm making sense of customer experiences.

How Does CRM Affect Private Equity Investment?

Investors need a window into the health of a business.

CX Solutions of the Future Will Have a Mind of Their Own

Agentic AI won't just think but act.

Buyer's Guide Partners