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Customer Data Analytics

Customer Relationship Management (CRM) data analytics, or customer analytics, is a critical element of CRM. Learn to quickly identify and solve customer-facing business problems by collecting, organizing, and analyzing customer data captured throughout an organization. Explore our latest customer analytics news, analysis, and advice.

Features

What Happened to the Metaverse?

Is the metaverse still a viable business platform for promoting products, services, and brands?

Something Smells in Marketing’s Future

Scent marketing has historical uses and a wide range of possibilities.

Get Ready for High-Tech Texting

RCS business messaging can revolutionize your company-to-customer experiences.

AI Advances Answering Machine Detection

Outbound contact centers see new efficiencies with AI-powered answering machine detection.

ViewPoints

Lead Nurturing: The Key to Winning Long-Term Sales

Lead nurturing is about playing the long game, so don't let potential buyers without an immediate need slip through the cracks.

The Power of Inclusive Marketing for Businesses

Designing inclusive campaigns demonstrates a commitment to making everyone feel valued—and it's good business.

How AI is Shaping the Future of Personalized Video Marketing

Discover how AI-driven technologies are shaping video marketing by delivering personalized, data-driven content that strengthens relationships.

Integrating Billing and CRM Leads to Deeper Insights—and Happier Customers

A well-integrated system strengthens financial operations, deepens customer relationships, and sets the stage for long-term success.

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CCaaS: What to Assess Before You Invest

Contact center-as-a-service is a highly competitive market with 200-plus global vendors aggressively vying for business.

AI and Sales Management

Sales 2.0 sales teams need Sales 2.0 managers.

What Does Internal CRM Evolution Look Like?

Pitfalls and best practices on your CRM implementation journey.

AI's Dual Role in Transforming Knowledge Management

KM solutions both harness and are empowered by artificial intelligence,

Buyer's Guide Partners