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Customer Data Analytics

Customer Relationship Management (CRM) data analytics, or customer analytics, is a critical element of CRM. Learn to quickly identify and solve customer-facing business problems by collecting, organizing, and analyzing customer data captured throughout an organization. Explore our latest customer analytics news, analysis, and advice.

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Why Branded Calling Is Critical for Outbound Outreach

Here's how to implement it and restore your ring's reputation.

Erik J. Martin // 23 Jan 2026

Pending Legislation Could Upend AI in CRM

Government regulators are turning their attention to artificial intelligence in customer interactions.

Phillip Britt // 23 Jan 2026

Marketers Waiting to See How the Cookie Crumbles

Navigating the uncertain future of third-party tracking in 2026.

Linda Pophal // 23 Jan 2026

Ready or Not, Digital Doubles Are Here

Can your CRM handle agent-to-agent commerce?

Linda Pophal // 01 Dec 2025
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Moving CRM Beyond Data to Emotional Intelligence

Misreading situations is due not to lack of data but usable understanding.

Stu Sjouwerman // 17 Feb 2026

5 Mistakes Companies Make When Defining a North Star for CX

These missteps can lead to misaligned teams, delayed execution, and negative customer outcomes.

Britt Mills // 12 Feb 2026

Agentic CX & Commerce: The Next Frontier of AI-Driven Engagement

Agentic commerce does more than allow businesses to meet customers where they are; it actually acts for the buyer. 

Bhaskar Dhawan // 10 Feb 2026

How Unified Customer, Employee, and Partner Journeys Will Reduce CX Friction in 2026

Companies pulling ahead will share a common trait: They'll no longer treat customer experience, employee experience, and partner experience as separate disciplines.

Vladimir Sterescu // 06 Feb 2026
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How Does CRM Affect Private Equity Investment?

Investors need a window into the health of a business.

Danny Estrada // 18 Feb 2026

CX Solutions of the Future Will Have a Mind of Their Own

Agentic AI won't just think but act.

Donna Fluss // 13 Feb 2026

Moving Customer Awareness to Adoption in 2026

Messaging can have a big impact on customer outcomes.

Nancy Jamison // 26 Jan 2026

The State of CCaaS: Power Platforms in a Shifting Market

These solutions are integral CX infrastructure, but companies want flexibility and future-proofing.

Donna Fluss // 23 Jan 2026
Case Studies
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Buyer's Guide Partners