The typical CFO may feel more removed from the customer experience, but B2B CFOs oversee several customer touchpoints that are essential parts of the overall CX journey.
With the right people in place, you can use data and CRM optimization to create powerful, compelling reports that inform your leadership's strategy and decision-making.
How can brands ensure their data strategy puts them in good favor with clients? It's time to take a hard look at where and how identity data is sourced to effectively unlock the benefits of first-party data.
Email addresses are persistent across time and location, structurally unique, and, above all else, an accepted form of digital currency by consumers, advertisers, and publishers.