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Customer Data Analytics

Customer Relationship Management (CRM) data analytics, or customer analytics, is a critical element of CRM. Learn to quickly identify and solve customer-facing business problems by collecting, organizing, and analyzing customer data captured throughout an organization. Explore our latest customer analytics news, analysis, and advice.

Features

Which Market Research Platform Is Right for You?

Programmatic platforms provide a lot of insight, but you need to weigh how much of it you actually need.

Tips For Making Customer Interaction Data Actionable

Companies must knock down the silos to make the most of the customer information they collect.

The Best CRM Software, Solutions, and Innovators: The 2021 CRM Industry Awards

Our 20th annual awards recognize the vendors that shined the brightest during the past year.

The Best CRM Software and Solutions: The 2021 CRM Industry Leader Awards

Our top five picks in 10 categories point the way forward with the best products and capabilities hitting the market in customer service, marketing, and sales.

ViewPoints

How CFOs Can Enhance a B2B Brand’s Customer Experience

The typical CFO may feel more removed from the customer experience, but B2B CFOs oversee several customer touchpoints that are essential parts of the overall CX journey.

5 Best Practices for Maximizing Your CRM Capabilities

With the right people in place, you can use data and CRM optimization to create powerful, compelling reports that inform your leadership's strategy and decision-making.

Hungry for Marketing Insights? Forget Cookies and Stock Up on First-Party Data

How can brands ensure their data strategy puts them in good favor with clients? It's time to take a hard look at where and how identity data is sourced to effectively unlock the benefits of first-party data.

Email’s Biggest Value for Marketers? Consumer Identifier

Email addresses are persistent across time and location, structurally unique, and, above all else, an accepted form of digital currency by consumers, advertisers, and publishers.

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The Ethics Dilemma of AI for Sales

Artificial intelligence is an important CRM tool, but beware of biases and privacy issues.

Six Future-Ready Trends to Boost Your Digital Transformation

Thanks to technology advances and the pandemic, we've passed the point of no return. Transforming your business must happen now

The Transformational Value of Interaction Analytics

With so much in flux, IA can alert executives about the state of their customers and employees

Companies Must Compete on Decision Velocity

To those who can make faster, more accurate decisions, time is a friend.

Buyer's Guide Partners