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Customer Data Analytics

Customer Relationship Management (CRM) data analytics, or customer analytics, is a critical element of CRM. Learn to quickly identify and solve customer-facing business problems by collecting, organizing, and analyzing customer data captured throughout an organization. Explore our latest customer analytics news, analysis, and advice.

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What Happened to the Metaverse?

Is the metaverse still a viable business platform for promoting products, services, and brands?

Erik J. Martin // 28 Feb 2025

Something Smells in Marketing’s Future

Scent marketing has historical uses and a wide range of possibilities.

Linda Pophal // 28 Feb 2025

Get Ready for High-Tech Texting

RCS business messaging can revolutionize your company-to-customer experiences.

Erik J. Martin // 24 Jan 2025

AI Advances Answering Machine Detection

Outbound contact centers see new efficiencies with AI-powered answering machine detection.

Phillip Britt // 24 Jan 2025
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Lead Nurturing: The Key to Winning Long-Term Sales

Lead nurturing is about playing the long game, so don't let potential buyers without an immediate need slip through the cracks.

Jason Murray // 25 Mar 2025

The Power of Inclusive Marketing for Businesses

Designing inclusive campaigns demonstrates a commitment to making everyone feel valued—and it's good business.

David Gevorkian // 21 Mar 2025

How AI is Shaping the Future of Personalized Video Marketing

Discover how AI-driven technologies are shaping video marketing by delivering personalized, data-driven content that strengthens relationships.

Torrey Tayenaka // 13 Mar 2025

Integrating Billing and CRM Leads to Deeper Insights—and Happier Customers

A well-integrated system strengthens financial operations, deepens customer relationships, and sets the stage for long-term success.

Matt Ream // 06 Mar 2025
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CCaaS: What to Assess Before You Invest

Contact center-as-a-service is a highly competitive market with 200-plus global vendors aggressively vying for business.

Donna Fluss // 18 Mar 2025

AI and Sales Management

Sales 2.0 sales teams need Sales 2.0 managers.

Jim Dickie // 28 Feb 2025

What Does Internal CRM Evolution Look Like?

Pitfalls and best practices on your CRM implementation journey.

Danny Estrada // 28 Feb 2025

AI's Dual Role in Transforming Knowledge Management

KM solutions both harness and are empowered by artificial intelligence,

Donna Fluss // 06 Jan 2025
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