Alan Trefler—The Digital Transformer: The CRM Influential Leader Awards

In a book and keynotes, he's emphasized this kind of transformation

The Best Enterprise CRM Software and Solutions: The CRM Market Leader Awards 2018

The Best CRM for Midsize Companies: The CRM Market Leader Awards 2018

The Best CRM for Small Business: The CRM Market Leader Awards 2018

The Case for Integrating CRM and Marketing Automation (Video)

X2CRM CEO David Buchanan explains why CRM and marketing automation systems should be integrated rather than silo'd in this clip from CRM evolution 2018.

Banks Must Gain Insight Into Digital Sales—or Risk 'the Abandonment Problem'

Marketing budgets will go to waste if customers continually drop out of poor user experiences.

The Value of E-Signatures

Going digital doesn't have to mean losing the personal touch.

Play by the Rules with Customer Experience Management

Timing and relevancy are key to sales conversions.

Data Analytics Is Better, Easier, and More Critical Than Ever

Successful companies have made data analytics a part of their DNA for a reason

What Drives a Profitable Customer Experience?

Companies that value customers need to let them know.

Integrating Social Media Is a Strategy for Success

Expand your insights with a hub and spoke model.

The Integration Advantage

Unifying the sales process and the CRM system is essential.