Manufacturing/Automotive
Features

Revving up the Customer Experience Engine

General Motors drives loyalty across its brands with a customer experience initiative. A Q&A with David Mingle, global director of customer experience strategy and enterprise experiences at General Motors

Marketing in the Wake of a Disaster

Lessons learned from Superstorm Sandy.

Serving Up Service Strategies

Delivering quality customer service means making quality shots.

Sales and Social Media: No One’s Social (Yet)

Social computing is still working its way into the consultative sales process. For most sales forces, that's just fine.

ViewPoints

Blockchain Is One Emerging Technology Manufacturers Should Embrace

Manufacturing is not often synonymous with innovation. But by adopting blockchain technology, manufacturers can elevate their operations, performance, and customer trust.

CRM Technology as a Business Planning Tool

Sharing essential information is key to meeting customer demands.

What Dealerships Can Teach You About CRM

Whatever your industry, keep these three attributes in mind.

Best Practices for Rebate Optimization

When implementation overshadows brand, executing rebates can be challenging.

Columns

Are You Correctly Measuring Customer Satisfaction?

Unfortunately, bad customer service stories are more common than we'd like to think.

Top Gear Is Driven to Excite

Experience is where the rubber hits the road.

CRM Comes to the Rescue

'How can we have growth like a modern dealership if we don't have the things that a modern dealership has?'

From Wreckage to Revival

Imperatives for CRM leaders in the automotive industry.

Buyer's Guide Partners
  • bpm’online
  • Convergys
  • eGain Corporation
  • eLoyalty, a TeleTech company
  • Genesys
  • iContact Email Marketing
  • Introhive
  • Melissa
  • NICE
  • NICE inContact
  • Point N Time Software
  • Soffront Corporation
  • Squelch
  • TeamSupport LLC
  • TeleNotes CRM Inc.
  • Verint® Systems
  • X2CRM