Sports/Entertainment CRM

Understanding fan behavior and experiences are key to leveraging a diverse fan base to create a global brand for teams and entertainers. A Customer Relationship Management (CRM) solution built around those areas can help. Explore our latest CRM news, analysis, and advice for everyone sports and entertainment management.

Features

Urban Airship Spends Time on Its Mobile Wallet: The CRM Rising Stars Awards 2018

The vendor enables personalized mobile wallets, with personalized notifications

The Best Marketing Automation Software and Solutions: The CRM Market Leader Awards 2018

Interactive Video Breathes New Life into Online Advertising

Traditional linear content is out; personalized dynamic content is in.

Marketing in the Wake of a Disaster

Lessons learned from Superstorm Sandy.

ViewPoints

The Downside of Automated Responses

Responsibility and strategy are key to using this growing technology.

Get Your Sales Team Off the Bench and on to Your Starting Lineup

Salespeople who are scared to fail are also afraid to succeed.

Avoiding Social Media Blunders

Lessons learned from Super Bowl marketers.

Making the Most of Social Media Data

Tap into this one-stop business intelligence source for your smartest budget ever.

Columns

The Bright Future of the Internet of Things

Today's innovations are only the beginning.

Use the Brand, Luke

The more you tighten your grip, the more that will slip through your fingers.

Top Gear Is Driven to Excite

Experience is where the rubber hits the road.

Riding the Wave of Shifting Platforms

Strategies may change, but the key to success remains the same.

Buyer's Guide Partners