-->
Sports/Entertainment CRM

Understanding fan behavior and experiences are key to leveraging a diverse fan base to create a global brand for teams and entertainers. A Customer Relationship Management (CRM) solution built around those areas can help. Explore our latest CRM news, analysis, and advice for everyone sports and entertainment management.

Features

The Best CRM Software and Solutions: The 2019 CRM Market Leader Awards

Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market

The Best CRM Case Studies: The 2019 CRM Elite Customer Awards

The user companies that demonstrate the power of a good solution

Georgia Tech’s Football Program Sees Spike in Fan Engagement Thanks to SalesLoft: A CRM Elite Customer Awards Case Study

A smarter process and increased accountability lead to winning results

Spalding Scores Big Gains with Salesforce: A CRM Elite Customer Awards Case Study

The sports equipment giant expands its digital business with cloud technology

ViewPoints

What You Need to Know to Win Back Lapsed Customers

They are your lowest-hanging fruit and the segment of guests most likely to help drive incremental revenue. But how do you identify when a customer has actually lapsed?

The Downside of Automated Responses

Responsibility and strategy are key to using this growing technology.

Get Your Sales Team Off the Bench and on to Your Starting Lineup

Salespeople who are scared to fail are also afraid to succeed.

Avoiding Social Media Blunders

Lessons learned from Super Bowl marketers.

Columns

The Bright Future of the Internet of Things

Today's innovations are only the beginning.

Use the Brand, Luke

The more you tighten your grip, the more that will slip through your fingers.

Top Gear Is Driven to Excite

Experience is where the rubber hits the road.

Riding the Wave of Shifting Platforms

Strategies may change, but the key to success remains the same.

Buyer's Guide Partners