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Social CRM

Social CRM, or social relationship management enhances the customer relationship and lead interactions through the use of social networking on sites such as LinkedIn, Twitter, or Facebook.

Features

CRM Special Report: Vertical Markets Spotlight

A roundup of the CRM innovation taking place in eight important sectors.

CRM in Gaming: Vertical Markets Spotlight

CRM helps companies score with a demanding gamer audience.

CRM in Media/Entertainment: Vertical Markets Spotlight

Ever-expanding programming options challenge everyone today.

CRM in Telecommunications: Vertical Markets Spotlight

CRM integration challenges loom for telcos in a turbulent industry.

ViewPoints

Meeting the Audience Where They Are: Advertiser Strategies for a Multiplatform World

It's no longer just about the quantity of ad placements; the focus is increasingly shifting toward the quality and relevance of these placements.

Experiential CRM: Designing Immersive Marketing Campaigns and Events

This approach aims not just to engage customers but to envelop them in the narrative and values of a brand.

The (Natural) Language of Marketing

NLP and NLU underpin effective generative AI for marketers.

For Marketing Success in 2024, Prioritize Customer Trust

Listening to your customers, taking action on feedback, and building a customer community helps you strengthen trust and long-term loyalty.

Columns

CRM Is Good, Even in the Bad Times

Some markets face an uphill climb, but that just makes investing in CRM even more crucial.

Expanding the Tech Stack Is a Business and Personal Imperative

Here are three technology innovations that you really need to adopt as soon as possible.

Integrating CRM, AI, and the Metaverse

Futuristic-sounding customer experiences are now becoming reality.

Tips for Dodging AI Disasters

It'll take time to work through the learning curve.

Buyer's Guide Partners