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Social CRM

Social CRM, or social relationship management enhances the customer relationship and lead interactions through the use of social networking on sites such as LinkedIn, Twitter, or Facebook.

Features

The Best CRM Software, Solutions, and Innovators: The 2025 CRM Industry Awards

Our 24th annual awards recognize the vendors and innovators that shone the brightest in the past year.

The Best CRM Software and Solutions: The 2025 CRM Industry Leader Awards

Our top five picks in 11 categories point the way forward with the best products and capabilities hitting the market in customer service, marketing, and sales.

Six Top Innovating CRM Companies for 2025: The CRM Conversation Starters

These vendors kept the industry abuzz with products, services, and integrations that add up to innovation in sales, marketing, and customer service.

The Keys to Bringing Buyers Out From the Shadows

Best practices for finding, connecting with, and engaging uncommitted shoppers.

ViewPoints

Beyond Traffic, Trust: Time to Re-Strategize B2B engagement

When a brand has established trust in its market, potential buyers have already developed a level of familiarity with them, before a buying motion even begins.

Use CRM to Personalize the B2B Buying Journey

B2B selling is complex, requiring companies to connect with multiple parties provided by targeted sales leads, and to clearly showcase their value. 

The Connected Holiday: CRM Strategies for 2025

Craft a holistic holiday experience that meets shoppers where they are and nudges them forward at every step.

ROI on Cloud Nine: Smooth ERP Transitions That Pay Off Big

Taking your ERP system to the cloud is more than just a technical upgrade—it is a chance to rethink how your teams work, how data flows, and how value gets measured.

Columns

AI Alone Can’t Do It All

Humans still need to be in the loop. Plus: We fondly remember a visionary colleague.

Social CRM Is Back, But Not for Me…Yet?

I can see the appeal of reaching out to a company through a hashtag or @ message, especially with customer service issues.

Data Headlines Our 2024 Awards

None of the solutions we celebrate can work without data that is current, relevant, and accurate.

How the GenAI-Metaverse Relationship Impacts CRM

The two technologies together lead to better sales, marketing, and customer service experiences.

Buyer's Guide Partners