Voice AI Becomes a Moneymaker

Hospitality outlets can now take advantage of voice ordering to increase revenue and retention.

The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2025 CRM Top 100

CRM magazine presents its seventh annual rundown of the leading companies and hottest trends in customer relationship management.

DoubleVerify Repeats with Even More Safeguards: The 2024 CRM Conversation Starters

CRM Special Report: Vertical Markets Spotlight

A roundup of the CRM innovation taking place in eight important sectors.

From Airwaves to Algorithms: How Streaming Is Reshaping the Future of Media Buying

The rise of streaming platforms has fundamentally shifted the media buying landscape, creating new opportunities and challenges.

Why Customer Lifetime Value Is the Only True Way to Measure Success

The size of your customer base matters less than how well suited customers are to your products or services.

How Marketers Can Turn Their Super Bowl Influencer Ads into Touchdowns

Influencers with loyal followings can serve to validate the brands they advertise, which ideally translates to increased brand engagement and sales. But influencer inclusion alone won't strengthen an ad's effectiveness.

Forget User Experience—Marketers Should Focus on Human Experience

Fostering engagement means marketers need to think about their audience as humans, not just as users, setting the brand apart from others by focusing on the aspirations and emotions behind decisions.

CRM Is Good, Even in the Bad Times

Some markets face an uphill climb, but that just makes investing in CRM even more crucial.

Creating Customer Experiences That Amaze (and Don’t Suck)

There are many ways to craft—or undermine—a thrilling CX.

Challenging Times Lie Ahead; Bold Action Is Required

The opportunities for the CRM industry couldn't be better. Nor could the outlook, as we uncovered in our fourth annual 'CRM Top 100' issue.

Understanding the Metaverse Economy

Enterprises will be able to bring their physical and digital presences together.