-->
Sports/Entertainment CRM

Understanding fan behavior and experiences are key to leveraging a diverse fan base to create a global brand for teams and entertainers. A Customer Relationship Management (CRM) solution built around those areas can help. Explore our latest CRM news, analysis, and advice for everyone sports and entertainment management.

Features

Zendesk Moves into a New Suite and New Markets: The 2021 CRM Conversation Starters

Recent moves have transformed the San Francisco-based company into a full-featured CRM vendor, providing software-as-a-service products related to customer support, sales, and customer communications.

Zero-Party Data: Personalization and Privacy Can Coexist

When customers provide data directly to companies, consent takes on a new meaning for marketers

The Best CRM Software and Solutions: The 2019 CRM Market Leader Awards

Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market

The Best CRM Case Studies: The 2019 CRM Elite Customer Awards

The user companies that demonstrate the power of a good solution

ViewPoints

How AI-Driven Menu Clustering Can Drive Restaurant Sales

With AI, restaurant and convenience store marketers are turning mountains of loyalty program data into targeted campaigns that engage guests based on their unique behavior. Menu clustering identifies guest behavior from menu engagement and delivers more targeted and ultimately more successful campaigns and promotions.

How Language Translation Can Help Companies Regain Consumer Trust

By using a blended approach of human translators and AI, organizations can cultivate strong customer trust as the world continues to open back up.

How Brands Can Drive Emotional Connection in the Digital Era

The pandemic showed that entertainment brands can't always count on in-person engagement. Here's how to foster an emotional connection that will last.

Where Is CX Headed in 2021? 3 Predictions for the Year Ahead

The digital transformation hastened by 2020 will lead companies to continue catering to the connected customer experience lifestyle.

Columns

Six Future-Ready Trends to Boost Your Digital Transformation

Thanks to technology advances and the pandemic, we've passed the point of no return. Transforming your business must happen now

Who Really Wins When Business and Politics Collide?

In today's hyper-divided political climate, coming down on one side or the other is sure to ruffle feathers.

Customer Experience in the Post-Pandemic World

It's time to move ahead and not wait for things to go back to "normal," because the meaning of normal has changed, and consumers' expectations have been permanently altered.

Emerging Technologies Can Keep Your Digital Hotel Solidly Booked

Virtual gathering places for customers benefit from collaborative and immersive apps like Zoom, virtual reality, and augmented reality.

Buyer's Guide Partners