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CRM Integration

Customer Relationship Management (CRM) integration increases your CRM's value to your sales force by bringing in additional valuable customer lead data directly through various contact points like a company website or social media presence.

Features

Ready or Not, Digital Doubles Are Here

Can your CRM handle agent-to-agent commerce?

White-Glove-for-All Is the Future of Customer Care

Providing a premium, highly personalized level of care to every customer is the new norm.

Customer Success Platforms Enable Hyper-Personalization

New marketing tech provides a pathway to better one-to-one outreach.

Analytics Move to the Hiring Process

Tools emerge to ensure incoming contact center agents have the right attributes.

ViewPoints

3 Trends Reshaping CRM Software in 2026

Every software category is racing toward the same vision: tools that run themselves. Prepare for self-driving CRMs.

4 Things to Consider With Your Mobile Monetization Strategy

Non-gaming app developers can use these strategies to build sustainable, user-first mobile monetization frameworks.

Yes, the Human Touch Still Matters in an AI-Driven CRM World

When AI-powered CRM tools are used to augment, not replace, human empathy and judgment, they can help build loyal, long-term customer relationships.

How AI and Event Marketing Are Moving the Needle for Business Outcomes

Marketers are shifting their focus from basic metrics to more holistic reporting that demonstrates event success and how it drove business outcomes.

Columns

Why Every Company Needs an Operating Model for CRM (and What That Means)

People don't use CRM the way it was intended.

How CSOs Can Embrace AI and Hit Revenue Targets

Most sales organizations have yet to see significant improvements in seller performance from AI.

Pickles, Profit, and a World Where Opportunity Can Be Manufactured

Content needs its own supply chain.

AI ‘Exponentials’ Will Rule the World

Highly effective tiny teams will be nimbler than the legacy behemoths.

Buyer's Guide Partners