CRM Integration Articles, Analysis, and News

Video Raises the Bar for CX Operations

Video customer service tools abound, and we break down some of them here.

Phillip Britt // 30 Apr 2026

The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2026 CRM Top 100

CRM magazine presents its eighth annual rundown of the leading companies and hottest trends in customer relationship management.

the Editors // 01 Apr 2026

The Top Customer Service Trends and Technologies for 2026: Customer Service Is Getting Supercharged

AI is opening new doors for contact center agents, managers, and customers.

Erik J. Martin // 01 Apr 2026

The Top Marketing Trends and Technologies for 2026: Marketing’s Age of AI Has Arrived, Now Comes the Hard Part

From zero-click search to "AI slop" fatigue, the trends reshaping marketing this year require more than automation; they demand new strategies and tactics.

Linda Pophal // 01 Apr 2026

Dynamic Customer Journeys Need to Outgrow Campaign Thinking

Customer journeys rarely unfold in an orderly fashion; they're shaped by intent, timing, behavior, friction, and feedback as they happen.

Onur Alp Soner // 22 Jun 2026

Where Brand Loyalty Actually Gets Built

Habit drives more decisions than marketers think.

Michael Blanche // 18 Jun 2026

The New AI Risk for Marketers: Flawlessly Bad Decisions, Beautifully Integrated

Agentic AI is increasingly shaping CRM automation and customer engagement. But while the technology has improved, strong outputs are often built on flawed judgment.

Stu Sjouwerman // 12 Jun 2026

Why Your CRM Strategy Shouldn't Start with CRM

Most CRM implementations fail not because companies choose the wrong platform, but because they skip the critical first step: designing their sales motion.

Andy Fowler // 29 May 2026