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CRM Integration

Customer Relationship Management (CRM) integration increases your CRM's value to your sales force by bringing in additional valuable customer lead data directly through various contact points like a company website or social media presence.

Features

Customer Success Platforms Enable Hyper-Personalization

New marketing tech provides a pathway to better one-to-one outreach.

Analytics Move to the Hiring Process

Tools emerge to ensure incoming contact center agents have the right attributes.

The Best CRM Software, Solutions, and Innovators: The 2025 CRM Industry Awards

Our 24th annual awards recognize the vendors and innovators that shone the brightest in the past year.

The Best CRM Software and Solutions: The 2025 CRM Industry Leader Awards

Our top five picks in 11 categories point the way forward with the best products and capabilities hitting the market in customer service, marketing, and sales.

ViewPoints

The CFO Trust Gap: Why Finance Still Doesn’t Believe in Marketing

The problem is not with marketing. It's with the marketers' data. Here's how to fix it.

Six Ways the Agentic Web Will Redefine the Brand Website

Agentic AI search will bring about a fundamental shift in websites, from an emphasis on look and feel to a priority on data and clear information.

Building Customer Trust Through a Compliance-Driven CRM Culture

A strong compliance culture doesn't just prevent risk; it strengthens the very foundation of customer trust that every successful CRM strategy depends on.

Why Data Deletion Is Still a Struggle—and What Businesses Must Do About It

Data proliferation across martech stacks, CRM systems, shadow IT, and siloed repositories has made it nearly impossible for businesses to keep track of their data. Here's the path forward.

Columns

Why Every Company Needs an Operating Model for CRM (and What That Means)

People don't use CRM the way it was intended.

How CSOs Can Embrace AI and Hit Revenue Targets

Most sales organizations have yet to see significant improvements in seller performance from AI.

Pickles, Profit, and a World Where Opportunity Can Be Manufactured

Content needs its own supply chain.

AI ‘Exponentials’ Will Rule the World

Highly effective tiny teams will be nimbler than the legacy behemoths.

Buyer's Guide Partners