CRM on Twitter: July 2009

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For the rest of the July 2009 issue of CRM magazine, please click here.

Do you know what your whuffie is? More to the point, do you even know what whuffie itself is?

The short answer is that whuffie is the sum total of your social capital, but check out page 20, where we discuss the subject in more detail, including a Q&A with Tara Hunt, author of the new book The Whuffie Factor.

Hunt can be found on Twitter as @missrogue, where she and the notion of whuffie have become massively popular, as you can see below.

CRM magazine, on the other hand, can be found at @CRM (www.twitter.com/CRM) and our online content resides at @destinationCRM (www.twitter.com/destinationCRM). Reach us directly by starting your tweet with @CRM.

Use the medium for what the medium is intended for: social interaction. That’s what builds trust, whuffie, relationships, opportunities, etc

I’m digging how Trent Reznor is using his whuffie and +500k Twitter followers to raise nearly $1m for a fan in need.

That mindset is appealing to folks who are measurement-oriented. How do you help them “get” Whuffie, without numbers attached?

I asked for and received muffins. Got charged for munchkins. Saved some money. Lost some whuffie?

“whuffie” n: Reputation currency. Coined by Cory Doctorow in “Down and Out in the Magic Kingdom.”

Jeff Jarvis killed Dell’s whuffie! -Tara Hunt

5 ways to raise whuffie:
1. Turn the blow horn around
2. Become part of the community you serve
3. Create amazing customer experiences
4. Embrace the chaos
5. Find your higher purpose

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