CRM on Twitter: June 2009

Article Featured Image

For the rest of the June 2009 issue of CRM magazine — The Social Media Issue — please click here.

Given this month’s theme on social media — a special section begins here, but the material spreads from cover to cover — we’ve collected some of the twittersphere’s foremost thought leaders on the subject. (A recent addition to Twitter has been the “hashtag” #scrm, which, when appended to a tweet, denotes content related to social CRM.)

As always, you can find us at www.twitter.com/CRM for CRM magazine and at www.twitter.com/destinationCRM for live-twittering and blogposts. We monitor both, of course, but to reach us directly, start your tweet with @CRM.

Many of these twitterers are also participating in CRM magazine's #303030 Project of 30 Posts, 30 People, 30 Days, in which the industry's top thinkers are spending the month discussing, dissecting, and developing the Social Media Maturity Model featured in the June 2009 issue.


@mjayliebs: Crowdsourcing: ask the right ?, and listen carefully to all, not just loudest, (thx @scorpfromhell) http://sn.im/crowd0506 by @DenisPombriant

@ekolsky: @mjayliebs how is that definition of crowdsourcing different from feedback? crowdsourcing is not that structured - me thinks

@mjayliebs: @ekolsky I think of feedback as active and requested, and crowdsourcing passive in the structure, thus more real - #scrm

@ekolsky: @mjayliebs interesting distinction. i feel crowdsourcing needs a fair definition - means too many things to diff people :) #scrm


@BrentLeary: SMBs need to find ways to build brand recognition. social media gives a shot to do so in cost-[effective] way 


@dmscott: You’ve got to think of social media as spreading ideas, not generating leads. If ideas spread, people will seek you out.
@dmscott: Resist the urge to talk about your products and services. Create content to help your buyers solve problems.


@pgreenbe: Twitter is nothing more than a channel. Social CRM is an evolution of traditional CRM tho. #CRM #SCRM

@mikeboysen: @pgreenbe A golf outing is a channel 2. I haven’t bought in on the use of the term “social” yet. 2.0 is easier 2 swallow 4 me

@pgreenbe: @mikeboysen I see that. Either one works for me. Been calling it 2.0 myself for a long time tho social gaining ground.

@scorpfromhell: @mikeboysen no twitter is not a channel, may be channelette ;) social media as a whole is the channel. #CRM #SCRM

@mikeboysen: Well, however these “tools” get used, the strategy is what will bring the bang

@pgreenbe: @mikeboysen right about the strategy for sure. #CRM #SCRM


@InsightsGal: RT @dmscott Social media is like a cocktail party. Do u shout “BUY MY PRODUCT”? Ask for business cards? Or just meet people and talk?

@pgiblett: @InsightsGal The new way of selling is not selling but becoming a trusted advisor

@InsightsGal: @pgiblett Agreed. I think if someone were shouting “BUY MY PRODUCT” at a party, I’d kick ‘em out!


@jowyang: Social networks and browsers will become nearly indistinguishable in the future
@jowyang: while social media spend is increasing the fastest --it’s still in the realm of email budgets
@jowyang: social media marketing is in its infancy, so success is currently defined by experience

Every month, CRM magazine covers the customer relationship management industry and beyond. To subscribe, please visit http://www.destinationcrm.com/subscribe/.

CRM Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues

Related Articles

CRM on Twitter: October 2009

CRM on Twitter: November 2009

What does the Twittersphere think of Salesforce.com?

CRM on Twitter: July 2009

CRM on Twitter: August 2009

The end of on-demand business intelligence provider LucidEra, captured on the public tweetstream.

CRM on Twitter: September 2009

How United Airlines learned that customer dissatisfaction + social media = a first-class pain.

CRM on Twitter: May 2009

How have retailers fared in the twitterverse?

Twitter on CRM

CRM vendors are beginning to find ways to put the microblogging marvel to work -- for themselves and for their users.

CRM on Twitter: April 2009

Customer service tweeps speak for themselves.

10 Steps to Terrific Twittering

Search Engine Strategies NYC '09: Top twitterer Guy Kawasaki explains how to use the microblogging site for marketing, and why "nobodies are the new somebodies."

CRM on Twitter: March 2009

Government 2.0 comes to the Twitterverse.

The Tweet Is Mightier than the Sword

So speak softly and carry just 140 characters.

CRM on Twitter: February 2009

The recession casts a cold shadow over the Twitterverse.

CRM on Twitter: January 2009

Cloud computing gets the Twitter treatment.

CRM on Twitter: December 2008

Entellium's crisis played out on Twitter, live.

CRM on Twitter: November 2008

The financial crisis -- and the customer service issues it raises -- makes itself felt on Twitter.

CRM on Twitter: October 2008

Customer experience tales across the Twitterverse.

The 2008 CRM Market Awards: Rising Stars -- Twitter

Getting customers all a-twitter.

CRM on Twitter: September 2008

The twitterverse opens up on open-source CRM.

CRM on Twitter: August 2008

Some recent tweets about CRM software.

CRM on Twitter: July 2008

The microblogging site is rapidly becoming a destination of choice for the Web 2.0-savvy, and users of Microsoft Dynamics CRM 4.0 are certainly among them.

CRM on Twitter: June 2008

As Twitter, the microblogging site, explodes in popularity, CRM has become a common topic. To bring the Web 2.0 world full-circle, we'll be highlighting a few choice tweets.