The Best CRM Software, Solutions, and Innovators: The 2025 CRM Industry Awards

Our 24th annual awards recognize the vendors and innovators that shone the brightest in the past year.

The Best CRM Software and Solutions: The 2025 CRM Industry Leader Awards

Our top five picks in 11 categories point the way forward with the best products and capabilities hitting the market in customer service, marketing, and sales.

Six Top Innovating CRM Companies for 2025: The CRM Conversation Starters

These vendors kept the industry abuzz with products, services, and integrations that add up to innovation in sales, marketing, and customer service.

The Best Small and Midmarket CRM Suite: The 2025 CRM Industry Leader Awards

The Connected Holiday: CRM Strategies for 2025

Craft a holistic holiday experience that meets shoppers where they are and nudges them forward at every step.

The Domino Effect: Why Your CRM Must Capture Every Customer Moment

Miss one customer moment in your CRM, and the domino effect can cost you loyalty, efficiency, and revenue.

The Hidden Cost of Bad CRM Decisions: Why Most Midsize Businesses Regret Their Choice

Origin DNA: A Strategic Lens for Selecting Your Next CRM

CRM failures often stem from selecting platforms misaligned with core business needs, making it essential to understand a CRM's origin and foundational design before choosing.

AI Alone Can’t Do It All

Humans still need to be in the loop. Plus: We fondly remember a visionary colleague.

AI Goldfish or AI Dolphin—Which One Is Your Organization Ready to Be?

Beware of memory scars from past attempts to leverage AI.

5 CRM Questions Every Salesperson Should Ask

Get the most out of your CRM and AI resources.

Why AI Agents Are Booming and the Real Challenges Behind the Hype

The possibilities are exciting, but the path to a successful AI rollout isn't all smooth sailing.