SMB and Mid-Market CRM

Adoption of Customer Relationship Management (CRM) technology is essential to small and medium-sized businesses. Over time, more platforms and resources have become available to organizations of all sizes. Get in-depth analysis and advice and learn more about CRM for small and mid-sized businesses from CRM Magazine.

Features

Extraprise CRM: Extending Systems Outside the Four Walls

Companies are opening their CRM systems to partners, vendors, suppliers, and customers with new digital twin technology

Six Top Innovating Customer Service Companies for 2019: The CRM Service Rising Stars Awards

These vendors provide the products, services, and integrations that add up to innovation

Best Customer Service Case Studies for 2019: The CRM Elite Customer Awards

The user companies that demonstrate the power of a good solution

The Best CRM Software, Solutions, Innovators, and Leaders: The CRM Market Awards 2018

ViewPoints

3 Ways to Deepen the Relationship Between You and Your Customers

Customers, particularly younger ones, aren't simply interested in products and services; they want to see that brands will stand up for shared values.

3 Ways Companies Can Harness the Power of Millennials in Today’s Digital World

Although winning over Millennials may seem daunting, companies have the opportunity to experience major growth if they are able to effectively cater to this generation.

5 Keys for Creating a Customer Survey, and 1 Big Tip for Implementing It

Listening to what your customers have to say is critical, and so is organizing that feedback so that it reaches the right sets of ears.

6 Steps for Selecting the Right CRM for Your Business

Wading through the range of options can seem like a daunting task. The key is the patience to think things through and do your research.

Columns

Put Customer Insights at the Center of Business Transformation

Digital transformation initiatives are still giving customers short shrift

5 Building Blocks for Digital Transformation

Keeping up in these areas lowers your company's risk of being disrupted

Analytical Advances Unlock the ‘How’ of Selling

Sales reps know what they need to do, but how to do it is a moving target

Small Businesses, Take Note: AI Is Ready for Prime Time

It's not just for big enterprises anymore. Even mom-and-pop shops can use AI to optimize sales

Buyer's Guide Partners