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SMB and Mid-Market CRM

Adoption of Customer Relationship Management (CRM) technology is essential to small and medium-sized businesses. Over time, more platforms and resources have become available to organizations of all sizes. Get in-depth analysis and advice and learn more about CRM for small and mid-sized businesses from CRM Magazine.

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QR Codes Failed Because the Ask Was Bigger Than the Reward. That’s Changing

After many false starts, QR codes have finally found their footing, but marketers need to treat the post-scan experience as seriously as the code itself.

Linda Pophal // 30 Apr 2026

The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2026 CRM Top 100

CRM magazine presents its eighth annual rundown of the leading companies and hottest trends in customer relationship management.

the Editors // 01 Apr 2026

The Top Sales Trends and Technologies for 2026: Traditional Sales Pillars Get Upended This Year

AI is flipping the script on decades-long sales processes and platforms.

Phillip Britt // 01 Apr 2026

GEO Is Superseding SEO

Generative engine optimization demands a fundamental shift in marketing strategy.

Linda Pophal // 02 Mar 2026
ViewPoints
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The Modern Contact Center’s Role in Delivering Consistent Customer Experiences

Bringing customer service functions under one coordinated system creates a more seamless service hub that leads to more satisfied customers and a healthier bottom line.

Justin Piccione // 28 Apr 2026

Can You Bet Your Revenue on AI? Why CRM Is No Longer Your Single Source of Truth

Why AI success in revenue operations depends on moving beyond CRM data to systems of action that capture unstructured signals and continuously learn from real deal activity.

Joyce Fong // 13 Apr 2026

Buying Groups Evolve. So Should Your Marketing

B2B marketers need to create a buying group strategy that accounts for constant change with relevant, recent data.

Lea Kimball // 09 Apr 2026

68 Million Customers Told You What's Wrong. Your CRM Never Saw It.

Every day, millions of users leave detailed, unsolicited feedback in app store reviews. Almost no CRM or customer intelligence team is using it.

Christian Wiklund // 31 Mar 2026
News
Insight
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AI Propels KM to Center Stage

Knowledge management is no longer confined to contact centers or tech support.

Donna Fluss // 19 Mar 2026

I Own My Own Experiences

No one department should have exclusive responsibility for the customer experience.

Leonard Klie // 04 Mar 2026

How Does CRM Affect Private Equity Investment?

Investors need a window into the health of a business.

Danny Estrada // 18 Feb 2026

Why Every Company Needs an Operating Model for CRM (and What That Means)

People don't use CRM the way it was intended.

Danny Estrada // 04 Nov 2025
Case Studies
Reports & Research
Buyer's Guide Partners