Consumer Packaged Goods CRM

Traditional Customer Relationship Management (CRM) systems are built to manage the sales cycle. CPG sales reps have particular needs that are different from many salespeople. They need mobile quoting, pricing, and order placement alongside cross-selling and up-selling features. 

Explore our latest CRM news, analysis, and advice for the consumer packaged goods industry.

Features

The 5 Distinct Customer Relationship Strategies

A clearly defined level of commitment to buyers is vital to growth.

The 3 Cardinal Rules of Cause Marketing

There's a fine line between giving and gimmick.

Is Overcouponing Hurting Your Business?

Marketers need to take back control over brands' coupon strategies.

Marketing in the Wake of a Disaster

Lessons learned from Superstorm Sandy.

ViewPoints

3 CPG Challenges Solved By Putting Customers First

Consider digital commerce an opportunity, not an obstacle.

The Power of a Strong Brand Ecosystem

Competing in the high-tech market means being able to give customers everything they need.

CRM: More Relevant Than Ever

We're facing a period of significant change — and measuring the impact of change is what CRM does best.

Digital Marketing Means Multiple Channels

Universal profile management directs all relevant communications through the channels that customers prefer.

Columns

Another Round of Gamification

Get customers onto the winning team—yours

I Scream, You Scream, We All Scream for … Short Ribs?

Food trucks live and die by social CRM

Mobile Sales Are Going North

Has Our Technology Exceeded Our Humanity?

Your challenge, in a lot of ways, is to infuse what you do with humanity.

Buyer's Guide Partners
  • bpm’online
  • Convergys
  • eGain Corporation
  • Melissa
  • NICE
  • NICE inContact
  • Point N Time Software
  • Radial
  • Squelch
  • TeleNotes CRM Inc.
  • Verint® Systems
  • X2CRM