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Biographical Information
Judith Aquino


Judith covers marketing and business intelligence at CRM magazine. She writes the Required Reading page for the Insight section of the magazine as well as features and case studies. She also writes news stories for www.destinationCRM.com, contributes to the Web site's blog, and manages the Viewpoints section.

Prior to this, she was a Web editor at Institutional Investor and held several internships at Business Insider, The Street.com, and the Daily News. She also served as an editorial assistant at the American Payroll Association. Judith received her B.A. in English from Binghamton University and her M.A. in journalism from NYU.

Contact her at 1-212-251-0608, Ext. 104 or jaquino@destinationCRM.com.

Articles By Judith Aquino
Streamlining your sales and marketing tasks with automated technology can do wonders for your productivity and bottom line.
Posted 01 May 2013 [May 2013 Issue]
With AdLucent, a restaurant supplier sees gains with Google's Product Listing Ads.
Posted 01 May 2013 [May 2013 Issue]
With Artisan Optimize, an app developer takes advantage of A/B testing and more.
Posted 01 Apr 2013 [April 2013 Issue]
Here's what you need to know about the new Internet landscape.
Posted 01 Apr 2013 [April 2013 Issue]
As media consumption becomes more fragmented, marketers consider syncing television and mobile content.
Posted 01 Apr 2013 [April 2013 Issue]
Delivering a seamless buyer experience is more important than ever.
Posted 01 Mar 2013 [March 2013 Issue]
Companies need to offer alternatives or face the consequences.
Posted 01 Mar 2013 [March 2013 Issue]
Retailers need to crush silos now more than ever.
Posted 01 Mar 2013 [March 2013 Issue]
Welcome to the relationship era.
Posted 01 Mar 2013 [March 2013 Issue]
New product lets marketers track and analyze customers' multichannel journey.
Posted 27 Feb 2013
Marketers will receive more e-commerce capabilities and continued support for Salesforce.com products.
Posted 25 Feb 2013
New features enable the application of behavioral and contact data to automated campaigns.
Posted 20 Feb 2013
New program makes it easier for advertisers to create sophisticated campaigns.
Posted 20 Feb 2013
Marketers can identify and highlight popular photos of their products to share on Pinterest.
Posted 19 Feb 2013
New solution lets marketers launch mobile-optimized sites, improve lead generation, and track campaign results.
Posted 13 Feb 2013
Forrester Research and Gartner uncover trends driving marketing decisions for 2013.
Posted 11 Feb 2013
Acquisition gives Twitter a stronger grasp on second-screen advertising.
Posted 06 Feb 2013
Enhanced features include omnichannel analytics and recommendations.
Posted 05 Feb 2013
Self-service option includes analytics, reporting, and visualization capabilities.
Posted 04 Feb 2013
Is tapping into the wisdom of crowds right for your organization?
Posted 01 Feb 2013 [February 2013 Issue]
Shoppable videos enable users to buy products shown in films.
Posted 01 Feb 2013 [February 2013 Issue]
Marketers look for insights in increasingly complex purchase paths.
Posted 01 Feb 2013 [February 2013 Issue]
What marketers should know about the social bookmarking site.
Posted 01 Feb 2013 [February 2013 Issue]
GoldMine helps the pet transport company streamline its operations.
Posted 01 Feb 2013 [February 2013 Issue]
New app lets marketers integrate push messaging into digitital marketing campaigns across email, text, social, and the Web.
Posted 30 Jan 2013
Transparency.twitter.com unleashes data about copyright notices, removal, and information requests.
Posted 28 Jan 2013
Marketers get greater insights and analytic capabilities.
Posted 24 Jan 2013
Product will give users greater insight into social sentiment around topics and terms.
Posted 23 Jan 2013
Insight-To-Action lets businesses integrate social conversations into CRM systems.
Posted 23 Jan 2013
Automated system helps businesses produce local real-time leads using organic search technology.
Posted 21 Jan 2013
Products include a vending machine that customizes offerings and digital shelf labels.
Posted 16 Jan 2013
Leaders weigh in on the economy, government.
Posted 14 Jan 2013
Allows marketers to deliver offers based on location, shopping behavior, and preferences.
Posted 09 Jan 2013
Merger to provide clients with expanded content strategy, creation, distribution, and analytics services.
Posted 07 Jan 2013
Bullish outlook is dragged down by diminishing PC sales, analysts add.
Posted 03 Jan 2013
How to help these groups help your company shine.
Posted 01 Jan 2013 [January 2013 Issue]
Sports Unlimited gets an SEO boost and increases sales with help from Treepodia.
Posted 01 Jan 2013 [January 2013 Issue]
Here's how to make an impact.
Posted 01 Jan 2013 [January 2013 Issue]
Businesses experiment with prices based on consumer demographics and behavior.
Posted 01 Jan 2013 [January 2013 Issue]
New domain names like .food, .energy, .city, and others could be launched next year.
Posted 19 Dec 2012
The advertising platform lets companies add native ads to content.
Posted 17 Dec 2012
The automated platform lets marketers deliver tailored offers based on customer interest and intent-to-buy data.
Posted 12 Dec 2012
Engage+ analyzes users' Facebook profile data for personalized interactions.
Posted 10 Dec 2012
Partners get access to more social data, features, and other perks.
Posted 05 Dec 2012
Report includes assessments of market planning, budget allocation, and organizational development.
Posted 04 Dec 2012
Upgrade includes new "what-if" predictive modeling tools.
Posted 03 Dec 2012
Nina, Lexee, and Sophia follow Siri's lead…this time into the workplace.
Posted 01 Dec 2012 [December 2012 Issue]
The pressure to keep up appearances is encouraging companies to pay for praise.
Posted 01 Dec 2012 [December 2012 Issue]
Why fusion marketing is the future of advertising.
Posted 01 Dec 2012 [December 2012 Issue]
A media and research company revamps its Web sites with help from Limelight Networks.
Posted 01 Dec 2012 [December 2012 Issue]
Don't call it a social network.
Posted 28 Nov 2012
Ads on social networks are going "native," reports BIA/Kelsey.
Posted 26 Nov 2012
A partnership with the Rubicon Project lets advertisers buy content through advanced audience targeting.
Posted 21 Nov 2012
E-commerce site will include apps for process templates, custom reports, and more.
Posted 19 Nov 2012
Includes partnerships with GoodData, SaaSOptics, and ScoutAnalytics.
Posted 15 Nov 2012
New features let marketers target users by gender, age, relationship status, education, and more.
Posted 14 Nov 2012
New app lets SMBs create mobile-friendly sites in minutes.
Posted 13 Nov 2012
The New Product Introduction solution lets marketers track online sentiment around new releases.
Posted 12 Nov 2012
AdFocus helps marketers create, manage, and measure paid media, in addition to owned and earned channels.
Posted 07 Nov 2012
Customers get joint access to Spaces by Moxie and Microsoft Dynamics CRM.
Posted 05 Nov 2012
SaaS product features DIY business analytics and the ability to deploy mobile apps within a week.
Posted 01 Nov 2012
Enhancements include more social and video collaboration capabilities.
Posted 01 Nov 2012
VF Corporation gains more customer insight and a faster workflow with Alteryx.
Posted 01 Nov 2012 [November 2012 Issue]
Companies get savvier at finding the hottest leads.
Posted 01 Nov 2012 [November 2012 Issue]
How marketers can turn behavior into currency.
Posted 01 Nov 2012 [November 2012 Issue]
More organizations are leveraging psychographic data to forecast positive—and negative—results.
Posted 01 Nov 2012 [November 2012 Issue]
The Internet company joins IBM, Intel, P&G, and others in opposing DNT.
Posted 29 Oct 2012
Plan divides offering into five core solutions.
Posted 26 Oct 2012
New network provides more ways for marketers to enhance their campaigns.
Posted 24 Oct 2012
New app lets users design an HTML5 version of emails, landing pages, microsites, and more.
Posted 22 Oct 2012
New offering includes mix-and-match options from 20 vendors.
Posted 19 Oct 2012
Acquisition provides further proof of maturing market.
Posted 18 Oct 2012
New offering lets marketers deliver personalized ads to companies without cookies.
Posted 17 Oct 2012
New app offers financial planning and analysis capabilities.
Posted 16 Oct 2012
Platform offers social publishing, campaign management, monitoring features, and more.
Posted 15 Oct 2012
Acquisition strengthens Interactive marketing suite with support features.
Posted 10 Oct 2012
Self-service tool lets marketers evaluate multichannel marketing results and more.
Posted 09 Oct 2012
New credit card targets SMBs looking to advertise on Google.
Posted 08 Oct 2012
New offering by ex-Googler lets users identify and troubleshoot SEO problems.
Posted 03 Oct 2012
AdLens users gain access to SiteCatalyst, AudienceManager, and more.
Posted 02 Oct 2012
New service lets marketers send targeted notifications based on location history profiles.
Posted 01 Oct 2012
The new service lets users communicate without leaving the HootSuite platform.
Posted 26 Sep 2012
Solution lets companies use CRM data to reach targeted online audiences.
Posted 26 Sep 2012
CMOs are on pace to spent more on IT than CIOs.
Posted 25 Sep 2012 [October 2012 Issue]
A jeweler tracks and streamlines email responses with ToutApp.
Posted 25 Sep 2012 [October 2012 Issue]
Upgrade includes publishing, content filter, workflow management features, and more.
Posted 24 Sep 2012
Self-serve platform features social media tools and curation settings.
Posted 19 Sep 2012
The platform helps companies promote word-of-mouth marketing among customer advocates.
Posted 18 Sep 2012
Online reputation defense is a growing market, according to the research firm.
Posted 17 Sep 2012
Analyzes data streams for social TV, gaming, mobile apps, and business metrics.
Posted 12 Sep 2012
Users can analyze big data to create relevant campaigns, do automated testing.
Posted 11 Sep 2012
New tools let users create contests, polls, plus rewards for Facebook, Twitter, and more.
Posted 11 Sep 2012
Holographic 3D image provides store information and basketball tips.
Posted 10 Sep 2012
New service combines analytics with real-time marketing execution capabilities.
Posted 07 Sep 2012
Application lets Salesforce.com customers score social media users on influence and outreach.
Posted 05 Sep 2012
Stylistpick gains social marketing insights and more with Marin Software.
Posted 01 Sep 2012 [September 2012 Issue]
Retailers can look at customers' locations, past purchases, and even their computer brand to customize content.
Posted 01 Sep 2012 [September 2012 Issue]
Forrester Research reveals customer experience insights and analyses.
Posted 01 Sep 2012 [September 2012 Issue]
How marketers can save outbound emails from the dreaded fate.
Posted 01 Sep 2012 [September 2012 Issue]
Approved products must meet criteria based on customer engagement, analytics, and more.
Posted 30 Aug 2012
New app lets users analyze contributions, influencers, trends and opportunities within collaboration tool.
Posted 28 Aug 2012
Acquisition boosts Big Blue's social business offerings.
Posted 27 Aug 2012
Solutions let users mine, filter, and incorporate social big data into platforms.
Posted 22 Aug 2012
New extension provides customers with advanced cloud and hybrid support.
Posted 20 Aug 2012
Don't overlook your advocates and influencers.
Posted 16 Aug 2012
The solution provides users with purchase and payment behavior data on 20 million U.S. companies.
Posted 15 Aug 2012
Execs share thoughts on customer trust, brand experience, and social CRM.
Posted 14 Aug 2012
Start with the "five Cs" of in-store marketing, analyst says.
Posted 13 Aug 2012
New release includes advanced analytics, historical data, and self-service functionalities.
Posted 08 Aug 2012
New features let users define their own segmentation rules and more.
Posted 06 Aug 2012
Marketing automation vendor gains more visibility, ups ante on competitive industry.
Posted 02 Aug 2012
Partnership lets SMBs collect email addresses through mobile ads and manage them on Constant Contact.
Posted 01 Aug 2012
The world's largest social networking ups the ante on its offerings.
Posted 01 Aug 2012 [August 2012 Issue]
Don't miss these opportunities.
Posted 01 Aug 2012 [August 2012 Issue]
New platform lets marketers identify influential bloggers by topic, vertical market, consumer reach, and more.
Posted 30 Jul 2012
New social media tool integrates with CRM systems, includes survey capabilities.
Posted 25 Jul 2012
Upgrade gives clients added insights into search marketing performance and more.
Posted 23 Jul 2012
Upgrade includes enhanced analytics and self-service features.
Posted 20 Jul 2012
Provides added insight into consumer buying behavior for marketers.
Posted 18 Jul 2012
New tool reveals hidden B2B expenses.
Posted 16 Jul 2012
Platform includes promotions and conversation managers, analytics, and more
Posted 11 Jul 2012
Latest acquisition strengthens the software giant's social media toolset
Posted 10 Jul 2012
Acquisition expands digital and cross-media research offerings.
Posted 09 Jul 2012
Acquisition further cements vendor's commitment to the cloud
Posted 02 Jul 2012
Restaurants struggle to reach their increasingly tech-savvy customers.
Posted 01 Jul 2012 [July 2012 Issue]
Successful sales leaders share their best tips.
Posted 01 Jul 2012 [July 2012 Issue]
A snapshot of the ways government agencies are using CRM strategies and technology today.
Posted 01 Jul 2012 [July 2012 Issue]
NetBase helps the water filter company gain insight into its customers' needs.
Posted 01 Jul 2012 [July 2012 Issue]
Features include personalized push notification capabilities
Posted 27 Jun 2012
New product helps SMBs compare themselves to competitors
Posted 27 Jun 2012
Offering will include peer-based analyses, shared security threat alerts, and more
Posted 25 Jun 2012
New solution lets users create, manage, and measure email and social marketing efforts from one dashboard
Posted 20 Jun 2012
Upgrade includes candidate comparison feature, drag-and-drop widgets, and interactive icons
Posted 18 Jun 2012
The start-up says it will contribute to the social network's mobile offerings.
Posted 18 Jun 2012
Cloud-based application powers SMS alerts and mobile marketing messages
Posted 13 Jun 2012
Cloud-based API lets mobile marketers deliver location-based messages and services
Posted 11 Jun 2012
Partnership will tie social media activity to lead generation and campaign efforts
Posted 06 Jun 2012
Latest upgrade lets users analyze data on the cloud in less time.
Posted 06 Jun 2012
Acquisition extends CRM giant's social marketing capabilities
Posted 04 Jun 2012
Features include enhanced support for Hadoop and stronger analytics for marketers
Posted 04 Jun 2012
Monetate helps the retailer optimize its Web site and fine-tune its campaigns.
Posted 01 Jun 2012 [June 2012 Issue]
Knowing how your brand is faring on the Web is essential, but which solution is best for your organization?
Posted 01 Jun 2012 [June 2012 Issue]
More companies are wising up to these applications' benefits.
Posted 01 Jun 2012 [June 2012 Issue]
Why companies need to step up their game.
Posted 01 Jun 2012 [June 2012 Issue]
Features include real time insights, analytics, and mobile capabilities.
Posted 30 May 2012
Acquisition bulks up cloud offerings and combats competitors
Posted 23 May 2012
The software maker that once dismissed cloud computing picks up another cloud vendor.
Posted 23 May 2012
Acquisition gives marketers access to more cross-channel campaign management capabilities
Posted 21 May 2012
Offerings accelerate enterprise marketing campaigns
Posted 16 May 2012
Offering includes enhanced reporting features, analytics, and new segmenting capabilities
Posted 09 May 2012
The deal further strengthens the data warehouse veteran's hold in the marketing data space.
Posted 02 May 2012
Customers not only appreciate simplicity; they'll pay more for it too.
Posted 01 May 2012 [May 2012 Issue]
Third-party partners are broadening their roles. What to consider for the perfect pairing.
Posted 01 May 2012 [May 2012 Issue]
Social Life helps state harness the power of social media.
Posted 01 May 2012 [May 2012 Issue]
A specialty insurer drives brand awareness through its Web series.
Posted 01 May 2012 [May 2012 Issue]
Acquisition complements Intuit's QuickBooks software, enhances SMB offerings.
Posted 30 Apr 2012
The acquisition further strengthens Big Blue's data analytics offerings.
Posted 25 Apr 2012
Property and casualty insurers get advanced data analytics for identifying new insights and growth opportunities
Posted 23 Apr 2012
Upgrade helps marketers track and measure the performance of words and businesses
Posted 16 Apr 2012
New partnerships with Responsys and SAP and expanded social data offerings
Posted 12 Apr 2012
New product offering gives Oracle's Siebel CRM users enhanced messaging capabilities
Posted 11 Apr 2012
New software offers advanced analytics, integration capabilities
Posted 09 Apr 2012
Enhancements include beefed-up security, simplified administration
Posted 04 Apr 2012
Dashboard lets marketers streamline search and social marketing data
Posted 02 Apr 2012
American Greetings reduces bottlenecks with Compuware APM.
Posted 01 Apr 2012 [April 2012 Issue]
Online videos are drawing more eyeballs than ever before. Here's what marketers need to know.
Posted 01 Apr 2012 [April 2012 Issue]
Studies show customers are willing to share data for better services, even though privacy is still a concern.
Posted 01 Apr 2012 [April 2012 Issue]
The need for better communication is leading marketers to up their game.
Posted 01 Apr 2012 [April 2012 Issue]
Collaborators make the best competitors.
Posted 01 Apr 2012 [April 2012 Issue]
Integration offers embedded analytics, reporting, and data visualization capabilities
Posted 28 Mar 2012
New features include banner ad testing capabilities and performance analytics.
Posted 26 Mar 2012
Upgrade includes advanced advertising platform and predictive analytics
Posted 21 Mar 2012
Updates span business applications, include a greater push into the cloud
Posted 20 Mar 2012
Integration gives marketing and sales managers real-time insight into revenue performance.
Posted 19 Mar 2012
Apple, Amazon, Costco, and USAA take top honors.
Posted 14 Mar 2012
Upgrade includes collaboration capabilities and social analytics.
Posted 14 Mar 2012
The monitoring platform includes real-time customer insight.
Posted 12 Mar 2012
Program gives marketers ROI data on app installations and ad campaigns.
Posted 07 Mar 2012
Study finds shoppers who see social media icons next to "embarrassing" items are less likely to buy.
Posted 05 Mar 2012
The first step is accepting the fact that you can't be good at everything.
Posted 01 Mar 2012 [March 2012 Issue]
Solution delivers customer intelligence to iPads, mobile, and collaboration platforms.
Posted 29 Feb 2012
The platform lets merchants insert ads into payment cards.
Posted 29 Feb 2012
Enhancement includes improved email insights and timesaving features.
Posted 27 Feb 2012
Updates include faster campaign creation, improved self-service capabilities, and tighter integration between mobile channels.
Posted 22 Feb 2012
Users can now access videos, e-commerce, and other live content in email.
Posted 13 Feb 2012
Beta version includes data integration, actionable reports, and segmentation strategies.
Posted 08 Feb 2012
Winter 2012 includes a simplified user interface, more design features and assets.
Posted 07 Feb 2012
Employers should ask their staff these two questions.
Posted 06 Feb 2012
SparkScore helps companies identify "promoters" and "detractors" in social media comments.
Posted 03 Feb 2012
Advertisers can set prices for ad-related services from 70 million users.
Posted 01 Feb 2012
Marketing team hones in on members through email messages.
Posted 01 Feb 2012 [February 2012 Issue]
AG Salesworks helps a software developer uncover more prospects.
Posted 01 Feb 2012 [February 2012 Issue]
It's time to transform those "likes" into sales.
Posted 01 Feb 2012 [February 2012 Issue]
They're young, educated, and tech-savvy. Here's how to get them to pay attention to you
Posted 01 Feb 2012 [February 2012 Issue]
Partnership lets marketers apply permission-based Facebook data to campaigns.
Posted 30 Jan 2012
Company adds multilingual capabilities, semantic visualization, a feedback tool, and more.
Posted 25 Jan 2012
More than half see agencies playing "catch-up" with new technology.
Posted 23 Jan 2012
Kraft introduces adults-only vending machine for adults.
Posted 18 Jan 2012
Multichannel campaign management tools, analytics let marketers deliver comprehensive messages.
Posted 17 Jan 2012
The former president names his favorite bookstore and explains what his mother taught him.
Posted 16 Jan 2012
Retailers sent out an average of 177 promotional email campaigns.
Posted 13 Jan 2012
Users get enhanced data synchronization, data visualizations, and more.
Posted 09 Jan 2012
Viableware's new self-swipe payment offers coupons, apps, too.
Posted 05 Jan 2012
Camelot Strategic Marketing & Media enhances its offerings.
Posted 04 Jan 2012
Distilled works with Impact Dialing to boost search rankings
Posted 01 Jan 2012 [January 2012 Issue]
Customer strategists must step up their engagement efforts as mobile's mercury rises
Posted 01 Jan 2012 [January 2012 Issue]
Retailers hope to give consumers new incentives to shop at brick-and-mortar stores
Posted 01 Jan 2012 [January 2012 Issue]
In a tough sales environment, an assertive sales rep trumps relationship builders
Posted 01 Jan 2012 [January 2012 Issue]
New advances make email a smart choice for marketers
Posted 01 Jan 2012 [January 2012 Issue]
Deal strengthens Call Genie's pay-per-call advertising.
Posted 28 Dec 2011
Platform lets users reach customers via voice, email, text messaging, and social media.
Posted 21 Dec 2011
Platform lets users set strict parameters for promotions.
Posted 19 Dec 2011
Alliance gives marketers integrated social campaigns
Posted 14 Dec 2011
Features include templates for Facebook landing pages and more.
Posted 12 Dec 2011
Joint solution offers enhanced social media monitoring and analytics
Posted 12 Dec 2011
Marketers get a banner plus video and photo-embedded tweets.
Posted 09 Dec 2011
The redesign includes a new logo, Web site, and "Channel" feature.
Posted 07 Dec 2011
Users can automate and track text messages via email.
Posted 05 Dec 2011
New features include more detailed reports, stats, and data filters
Posted 02 Dec 2011
The $1.5 billion deal is part of an "aggressive" move to offer more cloud solutions, Oracle says.
Posted 01 Dec 2011 [December 2011 Issue]
Here's what companies need to know before embracing the social media tool.
Posted 01 Dec 2011 [December 2011 Issue]
Radian6 Social Marketing Cloud lets companies monitor 150 million sources of social media conversations and more
Posted 30 Nov 2011
Features include email ROI analytics, automated reports, and scheduling options
Posted 28 Nov 2011
Features include adaptive algorithms and automation tools.
Posted 23 Nov 2011
Joint offering provides real-time brand lift analytics and optimization within video.
Posted 21 Nov 2011
Brands can now publish, manage, and monitor campaigns on the new social network.
Posted 16 Nov 2011
Marketers get more effective and efficient media buys.
Posted 14 Nov 2011
Coca-Cola's marketing head shares tips at Ad:Tech New York
Posted 11 Nov 2011
Google's Christian Oestlien discusses features, avoids talk of Facebook
Posted 10 Nov 2011
Prizes include consultations, free software, workshops, and more.
Posted 07 Nov 2011
The deal expands Infusionsoft's product offerings with membership sites and content delivery tools.
Posted 02 Nov 2011
The newest features include richer marketing, merchandising, and trade planning tools.
Posted 31 Oct 2011
The new software combines customer intelligence with email, mobile, and social media campaign management.
Posted 26 Oct 2011
The upgrade includes connectors to Twitter and JIRA, multi-role administration, and additional language support.
Posted 25 Oct 2011
The $1.5 billion deal is part of an "aggressive" move to offer more cloud solutions, Oracle says.
Posted 24 Oct 2011
The deal extends Oracle's reach into unstructured data management.
Posted 20 Oct 2011
The new version includes new survey authoring choices and publishable PDF dashboards.
Posted 19 Oct 2011
Contestants say they've already won by receiving added exposure.
Posted 17 Oct 2011
Marketing automation system rolls email campaigns, social media, lead tracking, and more into one program.
Posted 12 Oct 2011
The $24.6 million deal extends Verint's reach into the local branch banking industry.
Posted 27 Sep 2011
 
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