Pharmaceutical/Chemical CRM

Customer Relationship Management (CRM) is not new, but many many companies in the pharmaceutical and chemical industries are still working to implement solutions and strategies designed to inspire customer loyalty and maintain growth.  Explore our latest CRM news, analysis, and advice for chemical and pharmaceutical companies.

 

Features

Social Shifts Drive Multicultural Marketing

As minorities climb in social status, marketers must seize new opportunities.

Healing the Sick

Facing regulatory requirements, spiraling costs, and an aging (and ailing) customer base, the healthcare industry looks to CRM to balance a pair of age-old doctrines: First, do no harm—and physician, heal thyself.

Patients Are Customers, Not Case Numbers

"Healthcare" and "customer service" don't have to be mutually exclusive.

Transparency

Web 2.0, social media, customer feedback, conversations. Transparency is the new currency in CRM—but are you really ready to let your customer behind the curtain?

ViewPoints

4 Tips for Maximizing Your CRM Investment

An executive at Zephyr Health details how companies in the life sciences industry can drive a higher return on their CRM technology investment, tips that are applicable to companies in any industry.

Enabling Social Collaboration with Social Compliance

Monitoring, tracking, and reporting for risk management.

Talking the Talk — Before the Sale

The execution of live chat can make or break the conversion.

Let the Customers In

Get customers involved in your decision-making with on-demand enterprise content management.

Columns

dbaDIRECT's Outsourcing Hit

Medical Data Systems moves its data management operations to realize midmarket growth.

Buyer's Guide Partners
  • bpm’online
  • Convergys
  • eGain Corporation
  • Genesys
  • iEnterprises
  • Melissa
  • NICE
  • NICE inContact
  • Point N Time Software
  • Radial
  • Soffront Corporation
  • Squelch
  • TeamSupport LLC
  • Verint® Systems
  • X2CRM