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Nonprofit CRM

 Customer Relationship Management (CRM), or constituent relationship management, software can guide and inform any nonprofit's fundraising and management strategies. Every nonprofit can benefit from accurate and complete records of their donors, volunteers, and fundraisers. Explore our latest CRM news, analysis, and advice for nonprofit organizations.

 

Features

CRM Special Report: Vertical Markets Spotlight

A roundup of the CRM innovation taking place in eight industry verticals.

CRM in Nonprofits: Vertical Markets Spotlight

Charities need CRM to streamline operations and build trust.

The Best CRM Software and Solutions: The 2019 CRM Market Leader Awards

Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market

The 2015 CRM Service Awards: Service Elite

Each of our three Elite winners—a retail giant, a charitable organization, and a government agency—combined solid strategies and clear goals to better serve their client base.

ViewPoints

CRM Has Evolved to Help Those Who Help Others: Charities

Funding cuts, data protection concerns, and ever higher donor expectations have made it harder than ever to attract and retain donors. But advancements in data collection and analytics can help organizations understand what motivates donors to give, and what discourages them from doing so.

Speed Up Sales in a Slow Economy

Focus on lead quality and refined marketing spend to get the job done.

Proactive eDiscovery

Take charge of enterprise information to reduce risk, maintain compliance, and save a bundle.

Columns

Across CRM Industry Verticals, There’s More That Unites Than Divides

One commonality: All eight industry verticals are investing heavily in CRM initiatives right now.

Brother, Can You Spare the Time?

Making the job of nonprofit marketers a little bit easier.

CRM in ‘Pursuit of Shared Goals’

Responding in a way that is mutually beneficial to a company and its customers applies across the enterprise

CRM Gives Back

Buyer's Guide Partners