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Education CRM

Education-centric Customer Relationship Management (CRM) systems typically serve three key segments of an institution's work: prospective students, current students, and alumni. Modern CRM processes and tools make handling the unique needs of each segment easier for school, colleges, and universities around the world.

Explore our latest CRM news, analysis, and advice for educational institutions.

Features

CRM Special Report: Vertical Markets Spotlight

A roundup of the CRM innovation taking place in eight important sectors.

CRM in Education: Vertical Markets Spotlight

Personalizing outreach across all life stages.

The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2023 CRM Top 100

CRM magazine presents its fifth annual rundown of the leading companies and hottest trends in customer relationship management.

The Best CRM Software, Solutions, and Innovators: The 2022 CRM Industry Awards

Our 21st annual awards recognize the vendors and innovators that stood out from the crowd during the past year.

ViewPoints

COVID-19 Has Forced a Pivot to Digital-First. Here’s How Companies Adapt

Nearly every organization has been impacted by the 2020 digital transformation rush. Those that have not made moves to adapt stand to lose market share to competitors, suffer customer retention and loyalty fallout, and even face potential bankruptcy.

Speech Technology in the Midst of the Coronavirus (Featured on Speechtechmag.com.)

This is the time for speech technology—and all online communication technologies—to leap into action.

The Quick and the Dead

The competitive advantage of getting to a lead first.

CRM, Meet Your Future

Social media and CRM converge at the Wharton School of Business.

Columns

CRM Is Good, Even in the Bad Times

Some markets face an uphill climb, but that just makes investing in CRM even more crucial.

Emerging Technologies Can Keep Your Digital Hotel Solidly Booked

Virtual gathering places for customers benefit from collaborative and immersive apps like Zoom, virtual reality, and augmented reality.

It’s Time for Marketers to Go Back to School

The higher education market could benefit from a new marketing technology that takes personalization to a new level

Voice Self-Service to the Rescue

When live agents can't be had, interactive voice response systems may suffice.

Buyer's Guide Partners