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Cloud-based CRM

Cloud-based Customer Relationship Management (CRM) systems provide all types of organizations with powerful, flexible, and reliable CRM tools and resources. Cloud-based CRM tools are available to staff in the office and out in the field. Explore the latest news, analysis, and advice related to cloud-based CRM here.

Features

Why Branded Calling Is Critical for Outbound Outreach

Here's how to implement it and restore your ring's reputation.

Pending Legislation Could Upend AI in CRM

Government regulators are turning their attention to artificial intelligence in customer interactions.

Ready or Not, Digital Doubles Are Here

Can your CRM handle agent-to-agent commerce?

How to Advance Self-Service with the Latest Generative AI Bots

Customer self-service is better today, but it takes effort to use it successfully.

ViewPoints

Why Bridging AI-to-Human Support Will Define CX in 2026

In 2026, customer experience leaders will stop debating AI versus human support and start competing on how seamlessly they can connect the two.

AI in the Contact Center: Transforming Value Creation

AI automation has already shown its value for standardized, high-volume processes. Now, genAI and agentic AI can deliver humanlike service in less standardized interactions.

4 Things to Consider With Your Mobile Monetization Strategy

Non-gaming app developers can use these strategies to build sustainable, user-first mobile monetization frameworks.

Beyond the AI Noise: Three MarTech Shifts That Matter for 2026

Everyone has been talking about generative or agentic AI. But don't overlook these developments.

Columns

Branded Calling Is a Welcome Addition, but It Can’t Stop There

Combatting fraud requires a multivector approach, a point on which even branded-calling providers can agree.

Moving Customer Awareness to Adoption in 2026

Messaging can have a big impact on customer outcomes.

Conversation Analytics: A Necessity for AI-Enabled Customer Service

These solutions are a foundational component for contact centers of the future.

If the Fast Lane Is Self-Service Bots, Then the Slow Lane Is Stewardship

Will customer support in which human agents take ownership of issues become a luxury good?

Buyer's Guide Partners