Software sales followed a simple playbook that hasn't panned out.
Bob Pedersen //
01 Jul 2026
With pricing complexity rising across industries, CIOs and revenue leaders face the most consequential technology decision of the next two years, and most are underestimating it.
Christopher Shutts //
24 Jun 2026
As inbox providers and operating systems crack down on generic marketing outreach, poorly personalized messages are increasingly filtered, suppressed, or ignored. Behavioral relevance and real-time personalization are more essential than ever.
Ravi Dodda //
04 Jun 2026
Sprawling, fragmented technology stacks hinder productivity, reduce ROI, and, worst of all, complicate the adoption of AI capabilities.
Natalie Cowie //
27 May 2026