-->
Sales Automation

Combining Customer Relationship Management (CRM) with sales automation tools helps sales teams plan and monitor their sales activities and provides the necessary customer data throughout the entire selling process. Browse our news, analysis, and advice for sales professionals and managers looking take advantage of these time and labor saving strategies.

Features

The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2026 CRM Top 100

CRM magazine presents its eighth annual rundown of the leading companies and hottest trends in customer relationship management.

The Top Sales Trends and Technologies for 2026: Traditional Sales Pillars Get Upended This Year

AI is flipping the script on decades-long sales processes and platforms.

Who Owns the Customer Experience?

The CRM tech stack is coming together, which complicates the ownership debate.

New PCI Enforcement Starts Later This Month

Companies have until March 31 to comply with new PCI data security measures.

ViewPoints

Can You Bet Your Revenue on AI? Why CRM Is No Longer Your Single Source of Truth

Why AI success in revenue operations depends on moving beyond CRM data to systems of action that capture unstructured signals and continuously learn from real deal activity.

What Door-to-Door Sales Can Teach Us About Building Agentic AI for Sales Teams

The fundamentals of classic door-to-door selling offer a blueprint for how AI should support—not replace—the human work of selling.

Sales Workflow Intelligence: Reduce Friction and Close Deals Faster

Here's how to use CRM data and AI insights to identify bottlenecks, automate administrative tasks, and make strategic decisions based on what actually drives revenue.

When Point of Sale Becomes a Hub for Customer Experience

Modern point-of-sale (POS) systems blur the lines between digital and physical channels, helping retail brands form authentic connections with customers.

Columns

A Vertical Focus Is the Key to AI Adoption

Success relies on speaking the customer's language and addressing their specific needs.

Boosting CX Worker Productivity in the AI Age

Agentic AI combined with customer-facing human agents will transform service.

AI ‘Exponentials’ Will Rule the World

Highly effective tiny teams will be nimbler than the legacy behemoths.

How CSOs Can Embrace AI and Hit Revenue Targets

Most sales organizations have yet to see significant improvements in seller performance from AI.

Buyer's Guide Partners