Outreach conversations closed can't stand as a metric on its own.
Ivan Trefilov //
20 Oct 2026
When a capture form treats its notification email as the delivery mechanism rather than as an alert about a record that already exists, a wrong address or a rejected message erases the enquiry with no trace, and the audit that finds those losses runs against the mail log rather than the CRM.
22 Sep 2026
Generative AI hasn't just introduced new capabilities, it has fundamentally reset user expectations. The gap between expectation and reality is forcing a rethink of content infrastructure from the ground up.
Sara Faatz //
10 Aug 2026
As AI agents gain autonomy inside CRM platforms, cybercriminals are exploiting hidden security risks to turn trusted CX automation into a silent gateway for customer data theft.
Beverly Nevalga //
28 Jul 2026