-->
Sales Automation

Combining Customer Relationship Management (CRM) with sales automation tools helps sales teams plan and monitor their sales activities and provides the necessary customer data throughout the entire selling process. Browse our news, analysis, and advice for sales professionals and managers looking take advantage of these time and labor saving strategies.

Features

The Best CRM Software, Solutions, and Innovators: The 2026 CRM Industry Awards

Our 25th annual awards recognize the vendors and innovators that shone the brightest in the past year.

The Best CRM Software and Solutions: The 2026 CRM Industry Leader Awards

Our top five picks in 11 categories point the way forward with the best products and capabilities hitting the market in customer service, marketing, and sales.

Five Top Innovating CRM Companies for 2026: The CRM Conversation Starters

These vendors kept the industry abuzz with products, services, and integrations that add up to innovation in sales, marketing, and customer service.

The Best Customer Journey Orchestration Solution: The 2026 CRM Industry Leader Awards

ViewPoints

Your CRM Is Measuring the Wrong Relationship

Measuring relationship depth does not require new software. It requires treating signals with the same seriousness as activity metrics.

Five Ways AI Can Give Sales Managers Their Time Back

Sales leaders can let AI do the manual work while they focus on the human side of sales.

What Salespeople Need from AI Prospecting Before the First Meeting

A useful handoff from AI-assisted prospecting preserves the evidence behind the approach, the buyer's actual response, and the questions the salesperson still needs to ask.

Your Pipeline Shows Where Deals Stall. Your Calls Show Why.

The reason for sales call failure lives in conversations: what the rep asked, what the buyer revealed, what got promised, and what got politely dodged.

Columns

The CX Leader’s Guide to 2027 Budget Planning: Invest to Scale Your AI Foundation

Build AI-powered CX systems that turn signals into consistent action.

7 Agentic AI Lessons We've Learned

Map out your processes and journeys now.

Redesigning the Frontline Sales Manager Role for the AI Era

Sales managers should be the connective tissue between leadership and sellers.

AI Empowerment in Practice: Spotlight on Retail

A clothing and accessories firm gets a boost from an AI-powered CX platform.

Buyer's Guide Partners