Articles for Sarah Sluis
Could Mobile CRM Solve Field Sales' Biggest Problems?
Understanding the options could help your organization determine which solution is best.
Yahoo Sees Crystal-Clear Sales Forecasts with C9 Analytics
Sales operations shift focus from number-crunching to pipeline analysis.
Consumers Fear Data Insecurity
87 percent of survey respondents state their information is not adequately protected.
Retailers Plan Investments in Real-Time CRM
Mobile marketing, in-store customer ID, and analytics are on the real-time road map.
Are Consumers Willing to Share Private Data?
Privacy seekers share demographic and behavior traits, according to IDC.
IBM Smarter Commerce Summit: IBM Attends to the Customer Experience
Smarter Commerce Summit shows companies that moments matter.
OptifiNow Builds a Foundation for Sales for Mountain West Financial
Sales and marketing automation company offers tailored solution for the mortgage banker.
4 Ways to Master Omnichannel Selling
Salespeople must track the customer journey across multiple channels and be more collaborative than ever.
SAP Adds Four User Experience Rapid-Deployment Solutions
Users will be able to take advantage of SAP's Fiori platform.
Salesforce1 for Retail Launched to Address Industry-Specific Challenges
Mobile clienteling and communities solution will help retailers connect with customers.
CMOs See Analytics, Real-Time Campaigns, and Mobile Investments Ahead
Seventy-nine percent don't see their companies as ready to make the digital shift.
LiveOps Integrates with Microsoft Dynamics' New Unified Service Desk
Integration will begin with voice and chat channels.
Selling in an Uncertain Age
Sales Thought Leadership Conference provides study-backed tips on creating a more effective sales force.
IBM Watson to Answer Queries on Genesys Platform
First integrated call center operation of Watson could go live this year
Sapphire Now: Combining Technology and Strategy to Achieve Simplicity
Speed of SAP HANA is one route to better customer and employee experiences.
At Sapphire Now: SAP Intends to Shed Complexity
Enterprise software needs consumer-level simplicity, says SAP CEO Bill McDermott
Beauty Marketers Must Put Their Best Face Forward
Five tips from industry experts to help make over your customer engagement efforts.
Sensor Data Expands Possibilities for BI
We're entering the age of "personal analytics."
Airline Loyalty Programs in Flux
Consumers and airlines rethink their commitments to each other.
Varsity Sales Squad Racks Up Points with LevelEleven App
Contest app helps increase sales and encourage best practices for cheerleading apparel company.
Lattice Engines Applies Predictive Technology to Upsells and Retention
Users can deploy predictive technology across the customer life cycle.
Looker Improves Visualizations, In-Browser App Development
BI product update will help move Looker upmarket.
IBM Smarter Commerce: How to Create Moments That Matter
Market-leading companies are focusing on CXM, not CRM.
IBM Unifies Offerings with ExperienceOne
Tie together products for better end-to-end customer engagement.
Demandbase Launches B2B Marketing Cloud
Performance can be analyzed by individual accounts from advertising to sale.
ExactTarget's Social Studio Combines Features of Radian6 and Buddy Media
New social interface is part of Salesforce.com's Exact Target Marketing Cloud.
Push Notifications Help Keep Customers Close
Consumers like receiving notices, but companies need to use them cautiously.
Mobile Sales to Represent Half of E-Commerce by 2018
Retailers need to focus on mobile user experience and responsive design to capitalize on growth.
Retailers Bring the Digital Experience In-Store
Using smartphones, tablets, and creative displays, retailers can give consumers the best of both worlds.
Postwire Seals the Sales Process for StandUpPouches.net
Sales enablement technology helps answer questions for custom orders.
SugarCon Day 2: CRM for the Customer and the Employee
How to align CRM so it meets the needs of both.
SugarCon: SugarCRM Product Road Map Focused on Customer Insights
SugarCRM's intelligence panel enables closer views of customer integrations, graphs.
Infusionsoft's ICON14: How to Thrive in the Connection Economy
Small businesses can leverage CRM faster and better in a digital world.
Infusionsoft's ICON14: Treating People Better to Better Your Business
Speakers stress the value of transparency with the public.
BlueKai and Optimizely Team Up in Personalized Marketing Effort
Brands can customize their Web sites for individual users.
CorvisaCloud Releases Flexible Product-Plus-Platform Solution
Cloud contact center software users can customize the product in the same environment.
IBM Acquires Marketing Automation Player Silverpop
The deal is the latest in a series of acquisitions in the marketing automation space.
3CLogic Brings Enhanced Analytics to the Contact Center
Product release also includes self-service scripting capabilities.
Gartner BI Summit: Data Discovery and the Cloud Reaching a Tipping Point
Intent and adoption of these BI features are high.
Gartner BI Summit Focuses on Uniting Technology Evangelist and Skeptic
Pragmatic approach can unlock strategic and monetary value of information.
How Reliable Is That Online Review?
Twenty-one percent of consumers write about products they've never used.
SalesClic Is Just the the Ticket for Better Sales Forecasts
ShowClix shortens sales cycles and improves forecasting with SalesClic.
The 4 Pillars of Responsible Customer Engagement
Relevance, respect, credibility, and value are key to great experiences.
Solving Technology's People Problem
SAS Executive Conference shows how to lead an organization's embrace of technological change.
SAS Unveils Visual and In-Memory Stats for Hadoop
Visualization and big data-geared updates announced at SAS Global Forum.
Brand Marketers Have More Mobile Engagement Choices with New Scanlife Platform
Mobile site builder and rule-based experiences create more personalization.
Logi Info 11.2 Release Takes on Big Data
Update focuses on big data shaping and visualization.
Brainshark Integrates with Salesforce's Work.com
Brainshark's sales performance tool available on Salesforce1 AppExchange.
Teradata Adds Features to Integrated Marketing Cloud
Marketing Studio 9 includes updates to technology, collaboration.
Sales Needs to Develop a Go-to-Customer Approach
Forrester Sales Enablement Forum focuses on customer-centered selling systems.
LevelEleven Makes User-Targeted Changes to Compete App
Contest creation is now easier and more robust.
On the Scene: NRF's Big Show
Harnessing technology to improve the retail experience.
More Brands Invest in Video Marketing
High-consideration purchases and touch points a strong fit for online videos.
Looker Adds Capabilities to Its Datafold Engine
BI tool now supports persistent derived tables.
Azuqua Creates Connections, Value Among Multiple SaaS Applications
Start-up offers cloud-based business process optimization.
Sprinklr Adds Product Features with Acquisition of Dachis Group
Social relationship platform now serves 50 percent of Fortune 500.
Microsoft Dynamics Release Adds Social Listening, Bolsters Marketing and Customer Care
Q2 release builds on feature sets from Parature, NetBreeze, and MarketingPilot acquisitions.
Capgemini Creates Service Line Focused on Digital Customer Experiences
Vertically oriented services will combine experts across disciplines.
JasperSoft Expands Data Connections for Embedded Analytics
Users can speed up analysis by accessing their data directly or with data virtualization.
SugarCRM CEO Larry Augustin: 'CRM Space Has Underinvested in the Needs of the Individual'
SugarCRM will devote its engineering budget to user-friendly changes in 2014.
Zilliant Rolls Out SalesMax OnDemand
Standalone interface is designed to improve user experience.
Victoria's Secret Uncovers Gender Buying Differences
Pricing and sales differ when men buy gift for women.
E-commerce Parachutes into Stores with Pop-up Shops
Online retailers gain new customers and drive sales with limited-time offerings.
Sales Management Tools and Trends to Watch
How to transform selling through coaching, collaboration technology, and sales analytics.
Lattice Engines Helps Mindjet Identify Top Prospects
Software collaboration sales team focuses on highest quality leads with Lattice's Predictive Lead Scoring.
Salesfusion Boosts Midmarket Presence with LoopFuse Acquisition
The Salesfusion platform gains social media and predictive capabilities with the LoopFuse acquisition.
Vendavo Launches SaaS-Based Profit Advisor
Automated price-optimization solution targets midmarket companies seeking profit advantages.
HootSuite Acquires Social Analytics Vendor uberVU
The uberVU acquisition bolsters HootSuite's enterprise offering.
Brainshark Releases Analytics Dashboard, Sales and Marketing Clouds
The visual interface for Brainshark's new analytics dashboard features more robust analytics in a central location.
NRF's Big Show: Creating Authentic Relationships Through Social Responsibility
Models such as one-for-one giving engage customers and build brands.
At NRF’s Big Show, IBM CEO Frames Big Data as a Natural Resource
The convergence of mobile, social, and the "Internet of Things" is creating more data to refine than ever.
Salesforce.com CEO Marc Benioff Details Vision for Salesforce1
Kicks off Salesforce1 world tour with demos, context for new platform.
Microsoft Dynamics CRM Strengthens Offerings With Parature Acquisition
Agreement will add cloud-based customer service offering to Microsoft Dynamics CRM.
Information Technology Purchases to Grow 6 Percent in 2014
Forrester report predicts hottest categories will be SaaS and analytics.
MaintenanceNet Automates Warranty Sales for Schneider Electric
Emailed quotes take the burden off resellers to renew service contracts.
Risk-Proof Your CRM System
Focus on the people and the process, not the technology.
Social Media Leads Content Marketing
Quickly digested forms of content distribution win out over in-depth methods.
DMA13: Marketers Must Carefully Consider Big Data Strategies
Speakers suggest using unstructured data to keep customers' trust and to listen to their needs.
Converge Enterprise Adds Multichannel Marketing Capabilities
Marketers at small and midsized businesses can now reach customers in new channels.
Bigger Sales Pipelines Signal Revenue Growth for 2014
C9 Revenue Index shows 19 percent increase in sales pipelines.
Roambi Moves Flow into the Cloud
The data visualization publishing product is expanded to make sharing even easier.
More Companies Embrace Inside Sales Strategies
Study reveals the reasons behind increasing deployments of inside sales teams.
HeyWire Business Offers Ability to 'Text to Sale'
Cloud-based service enables business users to text from landlines.
Adobe Connect 9.2 Makes It Easier to Create and Join Meetings
Hosts can set up meetings in fewer steps, and attendees have social log-in option.
LiveHive Announces Analytics-Driven Sales Engagement Platform
Sales activities by channel partners will be easier to track
ONDiGO Offers Mobile CRM Solution for Small Businesses
App offers contact management, notes, and search capabilities.
Apple's iBeacon Expands Retail Opportunities for Location-Based Services
The iOS7 feature can facilitate marketing and mobile payment processing.
At Shop.org, Retailers Prepare for a Mobile Future
The mobile and tablet experience is augmenting e-commerce and in-store sales.
Cisco Systems Turns to Radian6 to Unify Its Social Presence
Social listening tool lets the technology product and service provider focus on actionable data.
Cirrus Insight Launches Mobile App to Bring Salesforce.com into Inbox
Users can perform Salesforce.com functions while checking email on the go.
B2B Selling Is Taking Cues from B2C Interactions
Mobile and social technologies are making business buyers act like consumers.
Corporate Visions Acquires Sales Training Company Executive Conversation
A second acquisition this year rounds out Corporate Visions' sales training offerings.
Zoho Expands CRM Solution to Serve Enterprise Customers
Territory management among upgrades geared for large businesses
Mobile CRM Start-Up Selligy Closes $2.8 Million in Funding
Salesforce.com, Draper Fisher Jurvetson among the investors
SugarCRM Introduces Sugar UX Solution
Redesign aims for user-friendly changes.
Zilliant Builds SalesMax Connect on the Salesforce.com Platform
SalesMax is now integrated with Salesforce.com's Sales Cloud.
Velocify Releases Lead Manager on Salesforce.com's AppExchange
Activity prioritization feature is designed for high-velocity sales teams.
Salesforce Announces Private AppExchange
Companies can customize app offerings for employees with the new Salesforce Private AppExchange cloud platform.
Salesformics Launches Public Beta of Sales and Marketing Automation Solution
Salesformics is designed for small businesses that have limited budgets and training time.
Presentation Sales Tool PointDrive Aims to End Attachments
Clean Web interface replaces emailed decks.
Lattice Engines Announces Predictive Lead Scoring
The tool uses Lattice Data Cloud and CRM data to grade leads for marketers.
DMA 2013: Integrating Marketing and Technology
Marketers voice value of big data, challenges of incorporating a 360-degree view.
Data-Driven Marketing Accounts for $156 Billion of the U.S. Economy
Big data-related marketing jobs number 675,000.
DMA2013: Marketers Share How They Embrace Change, Data
Taking action on big data findings requires collaboration, top-down support.
Euclid Report Finds Shoppers Spent Less Time in Stores in September
The number of shoppers who entered a store dropped 2 percent from the previous month, but repeat customers increased.
Yellowfin Updates iPad App, Integrates Storyboard with Mobile BI
iOS7-optimized Yellowfin app enters growing market for mobile business intelligence.
Shop.org Summit Highlights Social Networks Focused on Purchasing
Companies use relationships to bring trust, fun into e-commerce.
Keynote Speakers at Shop.Org Annual Summit Concur: Use Technology Strategically
Omnichannel retailing is about giving consumers what they want, in-store and online.
Zoho Introduces App for Small Business Contact Management
ContactManager consolidates all relevant customer information.
Simplify360 Announces Integration with Salesforce.com
Update will let companies create leads or cases from social media conversations.